5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices.

Case Study 78

Case Study Brand Branding Ethics 78

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 221

Media Privacy Data Analytics 221

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”. You Know About AIDA, Right?

Measurement 120

Measurement Analytics Google Trends 120

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

They’ll succeed by choosing performance-driven partners who deliver brand-safe, premium content, precision audience targeting at scale, personalization and proven measurability. For multi-location retailers, it’s an opportunity to diversify revenue streams and target consumers with highly personalized ads.

Retail 170

Retail Brand Branding Advertising 170

Cision

OCTOBER 29, 2015

A r eport issued by PageFair (which produces tools to measure the impact of ad blocking and develops unobtrusive advertising) states that ad blocking use grew 41 percent in the last 12 months and that publishers lost an estimated $22 billion in 2015. The outcome is the same for nearly everyone.

Trends 120

Trends Software Advertising Advertising 120

Presspage

NOVEMBER 8, 2024

As a result, consumers or employees may be wronged through data tampering or other unethical activities. Data breach crises: These involve a company’s sensitive information being compromised, leading to breaches of privacy and regulatory penalties. As a result, brands usually face a lack of consumer trust.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. Take the full measure of the situation. How did it escalate? And what can we learn from how Equifax handled the crisis?

Crisis 149

Crisis Crisis Management Reputation Financial 149

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. Trust in business is a currency that brands can’t live without.

Brand 112

Brand Branding Survey Customer Service 112

5W PR

MAY 16, 2024

Leverage experience Fintech is a relatively new player, and data breaches can be a concern for some consumers. Transparency is key Clearly communicate robust cybersecurity measures and data privacy policies. Highlight industry certifications and ongoing efforts to safeguard customer information.

Banking 78

Banking Financial Privacy Mobile 78

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. As a measurement of digital media efficiency, 65% said they rely on it. 32% expressed a need for clear management policies relating to consent and privacy. Current Practice.

Data 88

Data Privacy Survey Policies 88

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. She will be measurable.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

SEPTEMBER 20, 2024

Media planning, traditionally seen as a tactical approach to reaching consumers, is currently experiencing a significant transformation. Moreover, media planning relies heavily on data and analytics to measure campaign performance. Additionally, compliance with data privacy regulations when handling employee information is critical.

Media 78

Media Employee International Internal 78

5W PR

MAY 24, 2024

Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. By putting a spotlight on real-world applications and consumer benefits, PR illustrates a company that’s driving innovation and fostering positive change.

Financial 78

Financial Privacy Infographics Leadership 78

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Streaming TV has personal information on the consumer, such as entertainment preference.

Advertising 89

Advertising Advertising B2B Creativity 89

5W PR

MARCH 26, 2024

Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations. It’s on the company to underline the robust security measures it’s put in place.

Strategy 78

Strategy Privacy Financial Guidelines 78

Stephen Waddington

AUGUST 19, 2019

Studying at university is a consumer experience. Personal relationships, privacy, social life, and timekeeping are all potential flash points. Align yourself to that outcome and measure yourself against that metric. There’s a shift in pace and structure. The student demands a level of service from the teaching institution.

Comparison 102

Comparison Employee Privacy Construction 102

NewsWhip

OCTOBER 9, 2024

Together, these pillars make it possible to measure any media event unfold, as it happens. We take an ethical and privacy-by-design approach to our work. So the next ingredient is to just as quickly separate out which stories and posts are getting engagement and winning attention, and how much engagement and attention.

Viral 78

Viral Privacy Ethics Technology 78

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 211

Writing Communications Marketing B2B 211

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Combat misinformation, protect privacy, and engage in respectful discourse. But for anyone new to it, this intricate world can feel more than overwhelming.

Media 78

Media YouTube Transportation eBook 78

Shift Communications

JANUARY 20, 2015

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well. Zach Burrus. Marketing Analyst.

Marketing 60

Marketing Privacy Big Data Technology 60

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Adherence to privacy regulations.”. Pressure on measurement.

Communications 149

Communications Crisis Internal International 149

PR in High Definition

MARCH 21, 2018

Facebook (and many of the social networks) have already been putting greater transparency measures in place in the recent waves of scrutiny and interest. For example, Facebook discussed openly how it deals with abuse and radicalisation , and Canada allowed consumers to see what ads a company is running at any one time.

Advertising 48

Advertising Advertising Tools Privacy 48

PRSay

APRIL 18, 2016

The free content consumers enjoy is paid for by advertising. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. Ads do provide the consumers with valuable information. Is ad-blocking ethical?

Ethics 60

Ethics Web Advertising Advertising 60

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? Strip search will take on a new and vastly more public dimension.

Publicity 87

Publicity Ethics Technology Government 87

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. This will allow you to get a picture of how the campaign landed with consumers and help you to determine the success of it.

How To 62

How To Analysis Comparison B2C 62

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. Now, we have one centralized platform that allows us to manage the external emails, segment and target them more effectively and measure their success.

Marketing 81

Marketing Data Wireless Industry 81

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. Facebook will be using statistical models to try and make up for lost data from iOS14 users. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Presspage

NOVEMBER 8, 2024

As a result, consumers or employees may be wronged through data tampering or other unethical activities. Data breach crises: These involve a companys sensitive information being compromised, leading to breaches of privacy and regulatory penalties. As a result, brands usually face a lack of consumer trust.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Practical Law Construction

APRIL 20, 2022

This strategy provides a detailed overview of what the government is already doing to support the EV roll out and also details the future measures it plans to undertake to ensure it meets the 2030 deadline. Key new measures to increase chargepoint roll out. Key measures include: The creation of a £1.5

Government 52

Government Mobile Data Local 52

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. Financial services firms need detailed compliance considerations, while consumer brands might focus more on social media response strategies.

Crisis 78

Crisis Examples Industry Crisis Management 78

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 213

Marketing Content Marketing Data Social Media 213

Waxing UnLyrical

JANUARY 26, 2011

These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings. We require applications to respect your privacy, and your agreement with that application will control how the application can use, store, and transfer that content and information. (To

Facebook 108

Facebook Privacy Twitter Social Media 108

Contently - Strategy

MAY 13, 2024

In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O. Let’s say you work in marketing at that ramen company.

Content Marketing 109

Content Marketing Privacy Marketing Google 109