Cision

MAY 17, 2016

Today, consumers make an average of six to eight touches before they make a purchase. In order to properly track the sales journey from start to finish, understand financial outcomes and connect communication to those outcomes, you’ll also need to incorporate an integrated PR software solution and marketing performance management system.

Measurement 168

Measurement Strategy System Enterprise 168

5W PR

APRIL 13, 2025

For example, Woodstock Vitamins regularly features detailed customer testimonials that outline specific health concerns, the customized supplement protocol recommended, and the measurable improvements experienced. Success requires consistent measurement and optimization while staying true to core brand values and messaging.

Storytelling 78

Storytelling Case Study Measurement Education 78

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 137

Measurement B2B Google Financial 137

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? Although Meltwater has solidified its position on the market, consumers say it's missing key features needed for an all-in-one PR workflow. We get it, finding the perfect PR tool can be overwhelming. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. iSentia is an all-in-one PR software tool based in Australia. Image credit: Pixabay.

Software 150

Software Case Study Advertising Advertising 150

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Consumers are increasingly looking to the companies they do business with to make an impact on social and economic issues. PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. When measuring brand visibility, it's essential to differentiate it from brand awareness. A Guide: How to Measure Brand Sentiment in PR?

Brand 104

Brand Branding How To Measurement 104

Prowly

MARCH 12, 2025

From then on, it's just like any other media monitoring software : You create a query for your brand, keyword, competitor, or whatever else. Or, you can use media monitoring software that detects the sentiment for you. Challenges in print monitoring Is print tracking software the right choice for you? Let's break it down.

Print 104

Print Strategy How To Newspapers 104

5W PR

MARCH 15, 2025

According to research by Sprout Social, 86% of consumers say authenticity matters when deciding which brands to support. A B2B software company might adopt a more professional tone, while a lifestyle brand targeting Gen Z might use casual language and current slang. Professional or conversational?

Brand 78

Brand Branding Guidelines Storytelling 78

Cision

AUGUST 9, 2017

Because consumers trust earned media more than any other marketing form. But historically, communicators have struggled to measure the business impact of their campaigns. It just means that they have had access to better tools to build, manage, and measure their campaigns. That is, until now.

Communications 185

Communications How To Media Measurement 185

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. 3) Connect: beyond a media contact database. 9) PR tech assessment.

Software 130

Software Tools Publicity System 130

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. Try our services.

B2B 117

B2B Consumer Marketing Survey 117

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Shift Communications

JANUARY 2, 2017

The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. The amount of attention a consumer gives to any individual piece of news or coverage must therefore decline if they increase their consumption of the massive buffet of news every day.

Trends 83

Trends Publicity Analytics Software 83

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 84

Content Marketing Measurement Marketing SEO 84

Cision

DECEMBER 18, 2017

You should also consider if you have the right software to help you achieve your goals. We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact. Pay Attention to Publish Dates. Your calendar should reflect this.

How To 0

How To Content Marketing Conference Analytics 0

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. More recently, we need to think like the end-user, whether a consumer or a business. Today, everything is measurable and measured.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Onclusive

NOVEMBER 1, 2017

Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. AirPR recently launched Research Trends TM into its software platform, which allows users to search content in real-time and discover: Article frequency trends.

Brand 170

Brand Branding How To Trends 170

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. But depending on Facebook can essentially mean depending on a rented audience, especially if you haven’t built a brand-consumer relationship. 9 percent , no matter the industry.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Podcast monitoring.

Technology 173

Technology Publicity Software Pitching 173

Cision

JANUARY 30, 2017

So, when Cision pulled the trigger on PR Newswire, the largest communication distribution network on the planet , that was a big part of it, but far more importantly it’s the ability to provide to consumers the influencer graph, closing the loop between the reporter and the customer. That was the piece that clicked.”.

Communications 96

Communications Interviews Software Data 96

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. 10 at PRSA’s 2017 International Conference in Boston.

Data 146

Data How To Storytelling Analytics 146

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

NOVEMBER 6, 2018

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. It’s a bullish organisation by any measure. In the past two years Cision has recruited a management team from the software industry, including Oracle veteran Kevin Akeroyd as CEO. It’s hard not to be impressed by Cision.

Enterprise 111

Enterprise Media Software Measurement 111

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 148

B2B Marketing Survey Software 148

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Quality data has made better PR monitoring and measurement possible. For those who work in tech PR, AI has not yet radically changed the way we do business, though it has affected who we do business with — clients in everything from analytics to supply-chain software now use AI to enhance their products and services.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Many B2B categories, like software, have long selling cycles where customers spend significant time learning about products and services. B2B brands will want to reach industry decision-makers who are typically more engaged on Twitter and LinkedIn, while consumer marketers may want to focus on Instagram or Snap. .

B2B 191

B2B Social Media Radio Fashion 191

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Jim Meyer, VP of lead generation software platform eTrigue says that campaigns with granular segmentation oftentimes perform as well as broader campaigns. Revisit your segmentation.

Resources 120

Resources Measurement Technology Examples 120