Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. A PR Agency’s 6 Steps To A Holistic Product Launch. Tease the Product.

Product Launch 52

Product Launch Consumer Agency Film 52

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. To meet media demand, B2B tech brands in particular can build out their own research assets. Don’t run away from consumers. For B2B companies, this presents a massive PR opportunity.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Meetings are time-consuming, but there’s no better way to check for compatibility. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement.

Pitching 205

Pitching Agency International Internal 205

Cision

MAY 5, 2016

In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of advertising. What makes a good client testimonial? And finally, keep it up! Images via Pixabay: 1 , 2.

Product Launch 120

Product Launch Meeting Advertising Advertising 120

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. Moreover, today’s consumer values realness, authenticity, and transparency more than they did before. They’ve established a close-knit audience based on interests and industry.

Trends 120

Trends Communications Big Data B2C 120

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Now is the time. Enhancing press releases with video.

Video 119

Video Communications Strategy Product Launch 119

Contently - Strategy

APRIL 28, 2022

Your calendar should outline the goals you’re trying to reach with it, such as shares, views, meetings booked, etc. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch. Otherwise, your content could get lost in the shuffle.

Product Launch 133

Product Launch Measurement Marketing Meeting 133

Business Wire

FEBRUARY 2, 2018

This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. Let’s set up a time to talk about leveraging Business Wire to meet your visibility and engagement goals. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. The sales team to use in upcoming sales efforts such as pitch meetings. If a content asset is performing well and meeting its KPIs, squeeze as much juice out of it as possible.

eBook 137

eBook Product Launch Software Internal 137

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Response to legislative initiatives.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Regular dissemination of good communication, meeting and texting practices is also necessary. But B2B influencer marketing works completely differently. “I

Marketing 212

Marketing Content Marketing Data Social Media 212

ImPRessions - Crenshaw Communications

MARCH 2, 2017

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. PR is, after all, about reaching individual audiences, or publics, from media to investors, consumers (through social media), and influencers.

B2B 120

B2B Trends Product Launch Report 120

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. Most firms still deal primarily in “E” for earned, and with good reason; 62% of consumers trust media articles when it comes to making purchase decisions. It literally fires on all burners.

Measurement 120

Measurement Study Data Agency 120

5W PR

JANUARY 8, 2024

In the ever-evolving beauty industry, where trends shift rapidly, and consumer prefer͏ences fluctuate, plan͏ning successful beauty campaigns requires a meticulous and forward-thi͏nkin͏g approach.͏ Product development timelines The development of new beauty products is often͏ a time-consuming process.

Trends 78

Trends Product Launch Consumer Analysis 78

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. For example, if a company is unveiling a new, never-before-seen product, they could utilize Facebook Live to give consumers a ‘ first-look exclusive.’

Video 78

Video Trends Strategy Marketing 78

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This can give you valuable insights into their strategies, product launches, and media coverage. It can also help you create customized services to meet their needs and challenges.

Google 87

Google Publicity Customer Service Web 87

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

AUGUST 15, 2024

Your company needs to be deciding, in fact finalizing , what big announcements, product launches, unveilings, etc. You’re not only competing with the biggest names in your own industry but also with huge-name consumer electronic product announcements outside of the automotive space, which often create the loudest buzz.

Automotive 100

Automotive Mobile Interviews Resources 100

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The meetings can be major time-sucks that result in little usable input. First, stick to small meetings of just a couple of people who know the account. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics.

Airlines 120

Airlines Exercises Fashion Print 120

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. Consumers don’t just want to hear from a company, no matter how much they trust the brand.

Corporate 0

Corporate Agency System Meeting 0

PR Fuel

JANUARY 24, 2021

Writing your own press release can end up to be time-consuming. You will want to publish your press release at the time of the product launch. If you need the news article produced in a day or two, their writers can meet this for you. Delegating the task to a professional writer helps free up your time.

Writing 89

Writing SEO Engineering Product Launch 89

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform. Magical green meets blue Teal 01 + oaty White 05 on your ceiling and woodwork.

Brand 71

Brand Branding Marketing Fashion 71

Shift Communications

AUGUST 25, 2016

New York PR practitioners like myself skillfully and routinely translate that sense of urgency when it comes to meeting client and reporter deadlines. So the next time you’re thinking about hiring a PR firm for a product launch, financial comms or brand repositioning, come and take a bite out of the Big Apple. Alan Marcus.

Product Launch 60

Product Launch Software Agency Financial 60

Buzzstream

MARCH 26, 2020

In your outreach, be sure to offer a calendar invite that allows the prospect to schedule a meeting on their own time. . For example, tools like Woven allow you to send a link to your calendar to schedule meetings with ease. . What a perfect way to save time and build a strategic process! James Nguyen , sleep expert at Zoma .

YouTube 116

YouTube Brand Branding Video 116

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. You’re not only competing with the biggest names in your own industry but also with huge-name consumer electronic product announcements, which often create the loudest buzz. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. You could give product to supporters and consumers. So I think that as consumers get more savvy, our profession needs to stay on top of the regulation. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Konnect Agency

SEPTEMBER 25, 2023

Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers. Cost Effective: Sharing the costs of marketing campaigns, events or product launches with a partner can greatly reduce expenses while increasing overall impact.

Brand 52

Brand Branding Reputation Product Launch 52

Bianchi Biz Blog

JULY 20, 2023

derived from the data the Consumer Technology Association (CTA) shared about CES 2023 that may help your CES 2024 PR planning: CES continues to grow in size and scope. Look at these three insights – plus one bonus tip! She has also assisted clients on numerous PACE Award entries.

Automotive 57

Automotive Mobile Transportation International 57

Prohibition

FEBRUARY 2, 2024

It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Samsung’s product launch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

Prohibition

AUGUST 16, 2021

Although it’s fair to say that more consumer focused channels, such as Instagram and Facebook, may seem a more obvious channel for video – it’s place on LinkedIn certainly shouldn’t be underestimated. Consider a variety of types of video content to meet your objectives.

LinkedIn 62

LinkedIn Video How To Marketing 62

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. You’re not only competing with the big dogs in your own industry but also with all the consumer electronic product announcements, which can often create the loudest buzz. But we’re already registered! We have a booth booked!”

Automotive 74

Automotive Mobile Technology Resources 74

Communications Conversations

JULY 19, 2018

But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. And, what attracts you to B2B vs. more consumer-focused brands? A consumer brand creates strategies around minimizing the steps a consumer takes from awareness to purchase. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

MAY 24, 2018

According to iMedia , the average marketer spends the majority of their time on planning tasks, whether that be scheduling or attending meetings, reading and responding to emails or managing relationships. How do they consume information? In past hackathons, we’ve seen milestones like the following: Product announcements / launch.

Marketing 40

Marketing Comparison Internal International 40

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. In a world where consumers increasingly seek authenticity and meaningful engagement, a PR agency can be a secret weapon. Junior team members keep quiet in meetings. Single PR project. Lack of relevant experience.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Prowly

MARCH 6, 2025

Its how a company or organization presents itself to the public and is designed to influence how consumers perceive it. Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image.

Brand 80

Brand Branding How To Guidelines 80