Flack's Revenge

SEPTEMBER 16, 2014

(For those in tech PR not working with Apple, it seems like we were handed a mini-vacation during the 9/9 event – it was futile to be trying to pitch anything else, especially consumer-tech related). He wrote: Apple’s ability to seize the moment and preoccupy the press is without peer.

Energy 196

Energy Analysis Media Retail 196

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. After successfully securing reviews in many major consumer tech pubs, our team hit a roadblock – what now? PR pros often wear lots of hats….or or costumes.

Creativity 243

Creativity Retail Groups Media Training 243

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Don’t make research a sales pitch. This is meant to be a soft sell, not a hard commercial pitch. Don’t run away from consumers. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. For B2B tech brands, walking that line is important.

B2B 147

B2B Data Retail Survey 147

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

5W PR

SEPTEMBER 16, 2024

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers. Curious to see these strategies in action?

Retail 78

Retail Case Study Storytelling Creativity 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

OnePitch

AUGUST 3, 2022

Kicking us off for August on Pitches That Placed (PtP) is a case study that landed a placement in Modern Retail. ” Let’s take a closer look at how (and why) this pitch placed: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked.

Retail 52

Retail Pitching How To Case Study 52

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. Not all bloggers (or journalists) are “pitchable”.

Media Relations 232

Media Relations Marketing Media Fashion 232

Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Initially, it was predominantly retail investor-based.

Infographics 153

Infographics Comparison Retail Study 153

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? Anna Hardman, Head of Consumer, Bottle PR As Anna explains, amplifying coverage is often forgotten, yet is a strategy that can dramatically increase the impact of your work. Can it be turned into a blog?

Retail 168

Retail Internal International Twitter 168

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Whether your world is strictly B2B or your target audience straddles business and consumer audiences, there are some technology trends that can — and should — influence your PR and communications campaigns. That has major implications for PR, broadening the scope of where to pitch stories and share messages with their audiences.

Trends 120

Trends Radio Retail Technology 120

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season. For seasonal advice, check out these holiday pitching tips. Nail down your holiday plans. Dust off dormant contacts.

Retail 136

Retail Creativity Leadership Agency 136

PRSay

MAY 17, 2019

On a panel titled “The Future of Work: The Revival and Reimagining of Retail,” Vikrum Aiyer , vice president of public policy and strategic communications at Postmates, talked about how his company is working to help the small businesses they service. ” Public safety.

Small Business 109

Small Business Retail Transportation Conference 109

Cision

APRIL 27, 2016

I really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment. Technology has changed the business model. Also, networking.

Real Estate 120

Real Estate Television Technology Agency 120

Bianchi Biz Blog

APRIL 4, 2022

While there is a focus on retail EV ownership, we also have fleet and commercial coverage, future autonomy tech, and really anything that is interesting that isn’t straight petrol or diesel power. What advice do you have for PR people that want to pitch you? Target the pitch to me. Any pet peeves with PR people?

Groups 96

Groups Meeting Automotive Media 96

Stephen Waddington

MAY 16, 2017

The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Consumers find their own media via Google and social media newsfeeds. Many accept pitches, and use their networks as means of raising their profile, showcasing their wares and creating business.

Publicity 119

Publicity Customer Service Community International 119

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists.

Company 88

Company Strategy Viral Retail 88

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.

Viral 62

Viral Digital PR Pitching Data 62

Konnect Agency

NOVEMBER 23, 2021

Brands that sell products via major retailers like Amazon, Target, Nordstrom, etc., Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. Gone will be the days of sending out hundreds of pitches in hopes that a reporter is working on a related storyline. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

The Hoyt Organization

JANUARY 25, 2024

The target audience for the cannabis industry is diverse and can include medical users, recreational users, distributors, wholesalers, and retailers Knowing key demographic information like the age, interests, gender, preferences, and lifestyle of your target audience is pivotal to your brand strategy.

Strategy 98

Strategy Brand Branding SEO 98

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. While it’s important to get people to view your brand content, your primary aim should be to actively engage your audience, rather than just having your audience passively consume your content. Get your customers to pitch in.

Fashion 74

Fashion Social Media Brand Branding 74

Rock the Status Quo

JANUARY 1, 2015

Wouldn’t that make an epic impression on consumers? Is it simply a consumer sharing love for the product? When you love a product, it’s a thrill when its manufacturer or your favorite retailer engages with you. It might even transform those product review queens into unshakable, unstoppable brand ambassadors.

Brand 100

Brand Branding YouTube Social Media 100

Cision

MARCH 14, 2016

What’s more, several major industry sites ran the story, too, and within a week, governments and major retailers were asking how they could get the energy software. About five or six years ago, it was tremendously popular among consumers. In one way or another, we’re all storytellers and willing consumers of stories. Conclusion.

Storytelling 120

Storytelling Skype Energy Software 120

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. One Size Fits All: A core pitch should change on the fly based on the person, the outlet and the day’s events.

Pitching 40

Pitching Construction Exercises Retail 40

Bad Pitch Blog

JANUARY 20, 2006

The following pitch was so bad, it inspired several bloggers including B.L. Note: Bad Pitch Anonymization is in all UPPERCASE BOLD type. This news comes from a study done by COMPANY ONE and COMPANY TWO called the Top 40 Online Retail Satisfaction Index. Ochman and Colin McKay. It also inspired this blog.

Pitching 40

Pitching Retail Measurement Study 40

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. How to pitch to journalists . The benefits of having a larger press office budget will mean you have more to play with.

Print 112

Print Trends Agency Media Relations 112

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. Following current trends and today''s consumer preferences, Miller stripped his 2005 Chardonnay down to the bare essentials to reveal it''s au natural flavors. This is one of those times.

Pitching 40

Pitching Retail Print Report 40

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Retail Data 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Retail Data 60

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Where can media film?

How To 60

How To Film Pitching Guidelines 60

Beyond PR

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Initially, it was predominantly retail investor-based.

Comparison 66

Comparison Study Retail Financial 66

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 130

Software Tools Publicity System 130

OnePitch

MAY 24, 2022

Today’s guest on Coffee with a Journalist is Jeena Sharma , a retail reporter at Morning Brew. Jeena covers retail and consumer trends from the B2B perspective for the Retail Brew newsletter. Her Thoughts on Pitches. ? ? ? ? ? ? ? ? ?. [00:05:27] Now, what about pitches? So you get tons of pitches.

Retail 52

Retail Pitching Fashion Writing 52

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. You have three levers: how much a consumer pays, how often he or she buys and how much he or she buys. You can’t increase the price too much because retailers are making great private label products.

Technology 64

Technology Marketing Retail Interviews 64

Shift Communications

NOVEMBER 21, 2016

Suppose our question is broader, such as: What will be the hot toy among consumers this holiday season? We deconstruct the question similarly to identify variables: We will measure consumers. To craft a truly data-driven pitch, we must use a much more rigorous process. Broader Example. Let’s look at another example.

Data-Driven PR 60

Data-Driven PR Data Measurement Trends 60