ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Who’s got the beat?

Consumer 120

Consumer Strategy Print Pitching 120

5W PR

APRIL 13, 2025

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

Storytelling 78

Storytelling Case Study Measurement Education 78

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. In the process, I became a software product nerd. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

SEPTEMBER 7, 2021

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Estimating PR software pricing. You can also see their SEO expertise at play because pricing is always an important search term for software companies. Print circulation drops again.

Software 91

Software Print Tools SEO 91

Prowly

JANUARY 29, 2025

Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Brand health refers to how well a brand is perceived by consumers.

Measurement 104

Measurement Brand Branding Analytics 104

Cision

JULY 11, 2017

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Whether you currently subscribe to PR software or are considering a new provider, make sure to do your research and consider how these nine factors play into your monitoring approach.

How To 265

How To Media Software Agriculture 265

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. Track mentions in blogs, forums, print, and broadcast media. Consider using social media ads and Google Ads to show up in front of more consumers and increase your overall footprint.

Branding 104

Branding Brand How To Measurement 104

Cision

AUGUST 9, 2017

Because consumers trust earned media more than any other marketing form. Reach the best audience: With media targeting software , it’s easy to tailor your campaigns for maximum impact. Track your coverage: Media monitoring software does more than track your coverage across print, online and social channels.

Communications 185

Communications How To Media Measurement 185

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. Other high-performing sectors when it came to monies raised were business productivity software and fintech. In particular, broadcast outlets follow print media. But can a PR campaign pay for itself? Media are, too.

Course 234

Course Study SEO B2B 234

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Below are ten tools PR professionals can use to impress their clients and maximize efficiency.

Tools 232

Tools Radio Trends Pitching 232

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104

Branding Brand How To Measurement 104

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. Most draw analogy to customer relationship management, or CRM. The concept of CRM for PR isn’t new.

Technology 129

Technology Publicity Software Print 129

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Many B2B categories, like software, have long selling cycles where customers spend significant time learning about products and services. B2B brands will want to reach industry decision-makers who are typically more engaged on Twitter and LinkedIn, while consumer marketers may want to focus on Instagram or Snap. .

B2B 191

B2B Social Media Radio Fashion 191

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Video Training Survey 136

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? Doing that with a dozen core pieces of software is a lot easier than managing 30. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. What are their job titles?

Content Marketing 111

Content Marketing Print Analysis Web 111

Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. 5) It gives you access to marketing software. There are so many different marketing software’s available that all vary in terms of what they can offer.

Company 62

Company Software Crisis Management Agency 62

Prowly

FEBRUARY 20, 2025

Prowly Starting price: $258 per month (billed annually) Prowly is a complete public relations software solution that makes it easy to create, manage, and send out press releases. TRY PROWLY FOR FREE FOR 7 DAYS The best press release distribution services to try 1.

Analytics 104

Analytics SEO Engineering Financial 104

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Write Off Job Expenses. Did you know job search expenses are tax deductible?

Print 78

Print Resources Technology Interviews 78

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. StoreKit, a startup that sells point of sale software to pubs, tapped into this familiarity with their version of the underground map. They brought together two things British people have a fondness for?—?beer

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). If there’s any doubt, kids do have a dramatic influence on consumer spending.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. Yes please.

Trends 59

Trends How To Retail Google 59

Prohibition

FEBRUARY 9, 2022

If you are not aware of it before, allow us to explain; what you need is social listening software to track and monitor your brand’s activity. Why do you need social listening software? 46% of consumers state that for them, a brand that engages its customers through social media is the best.

Brand 62

Brand Branding Social Media Reddit 62

Mindful Marketing

APRIL 4, 2019

Allow me to paint a picture of that spectrum as I see it, then I’ll return to the targeting the older consumers. Also in the middle of the scale are calls that say your computer’s software is out of date or it memory is running low, etc.

Banking 75

Banking Examples Print Ethics 75

Beyond PR

APRIL 28, 2017

When I later moved into software product marketing – and spent more time with engineers and data scientists by extension – I also learned that tools could help me collect, aggregate, and analyze massive volumes of data about my target customers. For consumer B2C brands and retailers, Instagram and Facebook reign supreme.

Storytelling 45

Storytelling Data B2C B2B 45

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. This approach has its merits in software development.

How To 60

How To Software System Employee 60

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Everything from the deeply technical to those focused on selling to consumers.

Marketing 50

Marketing Wireless Software Journalism 50

Norton's Notes

JANUARY 20, 2015

The cover comes complete with two decks, a cross fader and an array of SFX buttons printed directly onto paper using printed electronics and artwork. Touching the paper connects to the DJ app, allowing the user to scratch, mix and fade any songs they load into the software. Consumer Technology Music DJ music'

Print 28

Print Technology Software Consumer 28

Beyond PR

APRIL 6, 2016

For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Include broadcast, print, online, and social outlets in your brainstorming, then decide which media types and individuals may be the most appropriate to target. What audience(s) are we trying to reach?

Pitching 40

Pitching Media Radio Print 40

Bad Pitch Blog

FEBRUARY 28, 2006

We usually fillet consumer pitches here. In 15 years I’ve helped sell everything from machine tools and pneumatic tools to software and steel coils, yet the above still reads like they are speaking in tongues. Nearly half of the year’s line-up is in print or planned out. From there, let’s discuss readability.

Pitching 40

Pitching Automotive Engineering System 40

Journalistics

MARCH 2, 2013

If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today. You know how to use Photoshop or the equivalent to alter images – this can be as simple as putting words over a funny cat picture or graphic, or something more advanced like creating your own infographics.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Stuart Bruce

MAY 3, 2016

Shipping is a surprisingly large proportion of the sustainability footprint of consumer electronics. And then to add insult it injury it doesn’t provide a printed instruction manual. The first software I installed was Dropbox and Google Drive. Microsoft hasn’t done this.

Local 60

Local Writing Reddit Web 60

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. I think it's a formula that works well in this hyper-dynamic life. Host: Very dynamic, lots of information everywhere. I think this is an evolution.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

JULY 4, 2024

Since you are the person who has the right to speak about communication, I want to start with a broad question, which is: What do you think about the way Bulgarians communicate – from daily interactions to how Bulgarian politicians communicate their ideas to the voters, to how businesses communicate with consumers? Why publishers?

Newspapers 59

Newspapers Social Media System Writing 59