Agility PR Solutions

NOVEMBER 11, 2019

B2B companies are all too aware of increasingly tough competition and the proliferation of product information demands—and new research from product information management (PIM) firm inRiver reveals it’s time for B2B commerce to pivot.

Product Launch 78

Product Launch B2B Consumer Company 78

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Facebook 157

5W PR

JANUARY 16, 2025

beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. With its innovative formulations, unique textures, and playful packaging, K-beauty has captivated American consumers, carving a significant niche for itself. Press releases should be concise, informative, and engaging.

Brand 78

Brand Branding Marketing How To 78

5W PR

FEBRUARY 2, 2025

As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training. Virtual press conferences and product launches now allow journalists and influencers to participate in immersive presentations from anywhere in the world.

Storytelling 78

Storytelling Brand Branding Transportation 78

5W PR

MARCH 19, 2025

PR teams face intense pressure to break through market noise during these critical periods, particularly from October through December when consumer spending peaks. While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Barokas

JULY 6, 2020

We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media. We’re waiting to talk to you.

Consumer 131

Consumer Product Launch Agency Sports 131

5W PR

DECEMBER 11, 2024

This dedicated fanbase creates a unique environment for brands to engage with consumers in a meaningful way. Live Events and Experiences Sponsoring live esports events provides opportunities for brand activations, product launches, and fan engagement.

Video 78

Video Brand Branding Marketing 78

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. This way, the company can work on the product development and financial pieces of the puzzle.

Product Launch 59

Product Launch Consumer Agency Film 59

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers.

Tools 354

Tools Resources International Internal 354

5W PR

APRIL 8, 2024

Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.

Consumer 78

Consumer Financial Ethics Banking 78

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. This way, the company can work on the product development and financial pieces of the puzzle.

Product Launch 52

Product Launch Consumer Agency Film 52

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Insufficient research. It takes talent, and we’re proud of that. Bad timing. Getting lost in tactics.

How To 257

How To Interviews Measurement Storytelling 257

Rock the Status Quo

AUGUST 15, 2014

Robin Williams’ tragic death leaves consumers at high risk of identity theft. Similar Posts You Might Like: Rock The Pitch #9: The 13-Point Checklist Rock The Pitch #5: The New Product Launch Rock The Pitch #4: The Guest Blog Pitch This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan.

Pitching 272

Pitching Viral Interviews Education 272

Prohibition

JANUARY 27, 2025

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community. Through partnerships with influencers, brands transform everyday moments and products into shareable experiences that resonate on platforms like Instagram and TikTok.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

ImPRessions - Crenshaw Communications

APRIL 9, 2019

Take it from Buzzfeed’s David Mack and Tampa Bay Times’ Kathryn Varn (to pick just two): what seems difficult and time-consuming at the outset will save pain in the long run. It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

JULY 6, 2016

But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders. They must offer ideas and inspiration, not just great products and services. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics B2B Measurement 204

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. Over a nearly 50-year career, Dick Grove has managed the gamut of business and consumer communications. Set client expectations at the start of the project.

Product Launch 195

Product Launch Pitching Meeting Conference 195

PRSay

OCTOBER 15, 2020

According to multiple studies, the average consumer is presented with up to 10,000 ads per day. At a minimum, consumers now face approximately 6,000 ads every day. In different situations, people occupy both sides of the consumer/communicator divide. And business owners and leaders are the primary communicators. The solution?

Product Launch 164

Product Launch Radio Employee Consumer 164

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Don’t run away from consumers. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. Media love data. This is a mistake.

B2B 147

B2B Data Retail Survey 147

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales.

Blogging 183

Blogging Comparison eBook Case Study 183

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Beyond PR

SEPTEMBER 21, 2016

If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Meetings are time-consuming, but there’s no better way to check for compatibility. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement.

Pitching 205

Pitching Agency International Internal 205

Prowly

FEBRUARY 20, 2025

Here's a sample of what a good comms plan should look like in a product launch for an eco-friendly smart water bottle: 1. Objectives Increase brand awareness by 25% among eco-conscious consumers aged 25-40 within six months. Generate 10,000 product pre-orders within the first three months of launch.

Writing 104

Writing Communications How To International 104

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

The Proactive Report

FEBRUARY 24, 2017

His tweet about a new Tesla product launch resulted in a $900 million increase in value. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. One CEO who knows how to do this is Elon Musk. His prompt reply to complaints about Tesla car owners hogging charging stations earned him more goodwill.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

JANUARY 16, 2020

Moreover, today’s consumer values realness, authenticity, and transparency more than they did before. Some areas where PR pros can benefit from AI and big data include: monitoring social media channels, developing targeted stories, making content recommendations, email scheduling, search engine optimization, and predicting consumer needs.

Trends 120

Trends Communications Big Data B2C 120

Onclusive

JUNE 29, 2018

He was an Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber. Your main objective?

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

NewsWhip

JANUARY 27, 2022

Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. More and more brands are jumping on board to provide consumers with vegan options, aligning with Veganuary’s original mission of creating a global movement that encourages compassionate food choices.

Instagram 148

Instagram Comparison Web Product Launch 148

Cision

MAY 5, 2016

In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of advertising. What makes a good client testimonial?

Product Launch 120

Product Launch Meeting Advertising Advertising 120

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. 73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment. UK consumers are expected to spend £24.1 more than in 2022, and includes £3.8

Examples 116

Examples Retail Energy Product Launch 116

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches.

B2B 88

B2B Marketing Product Launch YouTube 88