MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. 2 – Act at the Speed of Social Media.

Twitter 105

Twitter Marketing Social Media Viral 105

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). But enough about the numbers.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

JULY 11, 2017

Track any relevant blogs, Twitter handles, and other personal channels in relation to your brand. This is similar to how Twitter handles and hashtags operate well for online mentions but may seem out of place in radio searches. This should help determine what specific media types will factor into your monitoring strategy.

How To 265

How To Media Software Agriculture 265

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Connect with Tony on Twitter @tonytie. Maximizing 5 Major Tech Innovations.

Hotels 198

Hotels Mobile Travel Technology 198

Critical Mention

OCTOBER 15, 2020

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Focus on Client Communication. Have a Plan C, just in case.

Tourism 186

Tourism Radio Travel Social Media 186

Journalistics

MARCH 26, 2015

Believe it or not, Twitter has been around for nine years now. Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.”

Twitter 75

Twitter Report Journalism Video 75

Critical Mention

JANUARY 29, 2021

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? You can follow him on Twitter: www.twitter.com/ krushan_bari. Influencer Type.

Brand 135

Brand Branding How To Radio 135

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

Flack's Revenge

JUNE 25, 2014

But tech consumers do vote for products – with their wallets. Brat found an answer to this question – he tapped the power of talk radio. About 50 million people in America listen to talk radio, much of it from conservative commentators like Mark Levin, Glenn Beck and Laura Ingraham. It seems like a contradiction.

Radio 120

Radio How To Analysis Local 120

Cision

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Many site Twitter and Instagram as a great place to connect with readers and PR alike. Spring is here, which means travel season is upon us!

Travel 174

Travel Pitching How To Radio 174

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . Micro-Influencers help manage risk .

B2B 191

B2B Social Media Radio Fashion 191

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way. This is certainly not the case today.

Pitching 150

Pitching Radio Newspapers Print 150

Prowly

DECEMBER 6, 2024

X (Twitter) Access X Analytics to see impressions for each tweet, though reach isn't directly available. Reporting can be time-consuming, especially with all the copy-pasting and branding involved. Then go to Instagram Insights on your business account. Under Posts or Stories , youll find reach and impression metrics.

Media 104

Media Measurement SEO Instagram 104

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” Radio and TV stations are also hard hit. Fo llow me on Twitter.

Media Relations 127

Media Relations Media Newspapers Radio 127

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. How to do that?

How To 149

How To Social Media B2C Television 149

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

MARCH 23, 2016

You’re about ready to throw in the towel and do the social media version of the Paleo Diet and go into caveman mode (aka radio silence on all channels). If they put all their energy into Twitter, what about all that money they’re leaving on the table over on Instagram? Pay Attention to Where Your Audience Is.

Social Media 120

Social Media Media Energy Instagram 120

Critical Mention

APRIL 24, 2020

An Instagram post size is typically different from a Twitter post size. Let your content design consume the page and overpower the message your brand is trying to convey. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Don’t… Create a Cluttered Post.

Infographics 103

Infographics Radio Instagram Sports 103

The Proactive Report

MAY 2, 2015

Radio stations report that audiences are increasingly accessing their shows via podcast and other independent podcasts are also reporting growth. The general podcast audience is made up of well-educated social sharers who find ways to consume commercial-free media. Follow me on Twitter for daily Digital PR tips.

Report 100

Report Mobile Newspapers Media 100

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Communications Conversations

JANUARY 20, 2022

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. Teams just don’t have enough juice left for one more format–especially one that’s somewhat time-consuming to produce. Twitter Spaces are relatively new. Think about radio talk shows. What gives? Really new.

Brand 113

Brand Branding Twitter LinkedIn 113

Cision

AUGUST 18, 2015

Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”. It took thirty-eight years before 50 million people gained access to radios. It (Twitter) closes the six degrees of separation to one degree of separation”. Gary Vaynerchuk, Crush It!:

Communications 120

Communications Social Media Television Radio 120

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Reputations can be formed throughout the entire consumer journey. In business, opinions play a big role in shaping reputations.

Reputation 105

Reputation Brand Branding Analytics 105

Prohibition

JULY 13, 2021

Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media. Instagram now gives consumers the option to hide likes or not. TikTok is set to launch a radio station.

Social Media 62

Social Media Trends Pinterest Radio 62

Critical Mention

AUGUST 6, 2020

Many organizations sell products or services that appeal to consumers all across the world. Avoid the hassle by subscribing to an all-in-one media service where you can get access to a contact database and be able to monitor your brand via TV and radio, online news and social media. Local & International Contacts.

Media 104

Media Radio Local Tools 104

Beyond PR

JUNE 30, 2016

The university radio or TV station. Broadcast media also is branching out more online, so the websites associated with the college-hosted radio and TV stations show the same volume of content that might be prepared for on-air dissemination. The college newspaper. Community college newsletters or magazines.

Radio 69

Radio Newspapers Print Media 69

PRSay

JUNE 6, 2017

A couple of things come to mind in the Twitter world. Now, Twitter has become this de-facto newswire. All of those things that used to happen somewhere else now happen first on Twitter and propagate from there. All of those things that used to happen somewhere else now happen first on Twitter and propagate from there.

Wireless 102

Wireless Radio Storytelling Airlines 102

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Consumers are attracted to making purchases from dependable brands. Receiving instant alerts is key to boosting your brand’s name.

Viral 70

Viral Radio Media Sports 70

PRSay

SEPTEMBER 14, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. I would propose an alternative: Exercise bravery in silence. Silence is scary.

Ethics 106

Ethics Nonprofit Exercises Radio 106

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? It’s far from the only positive outcome, though.

Community 92

Community How To Marketing Data 92

Critical Mention

OCTOBER 16, 2019

Plus, public opinion is highly valued by the majority of consumers. About three-quarters of consumers trust opinions they find on social media, including those from friends, families, and influencers to help them make the right decision about buying a product or service.” – via Digital Marketing Institute. Until next time!

Media 80

Media Analysis Radio Sports 80

Critical Mention

SEPTEMBER 13, 2019

Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. According to Hubspot Research , 54% of consumers would prefer seeing video content from their favorite brands than any other kind of content. Keep SEO in Mind. Until next time!

Marketing 92

Marketing SEO Radio Video 92

Landis PR

APRIL 29, 2024

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova. Radio is listened to more in Finland than in the other Nordic countries. million users X/Twitter : 1.96 million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

JUNE 9, 2020

Understand your audience Lockdown has meant that different media channels are being consumed and at different times of day. Broadcast has seen a significant uptick in consumption across both radio and TV Captain Tom’s story seeded with such an emphasis on regional broadcast was able to capitalise on this new dynamic.

Radio 89

Radio Skype Print Local 89

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . This is something you’d want to get your hands on, right away, while it’s still trending.

Social Media 75

Social Media Media Analysis Radio 75

Beyond PR

AUGUST 30, 2016

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

Radio 68

Radio Media Newspapers Technology 68