ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . – Write a series or blog together. Micro-Influencers help manage risk . – Record a podcast episode.

B2B 191

B2B Social Media Radio Fashion 191

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

Cision

JULY 11, 2017

For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” This is similar to how Twitter handles and hashtags operate well for online mentions but may seem out of place in radio searches. Account for these dual instances in your planning (discussed further under Step 2 below).

How To 265

How To Media Software Agriculture 265

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way. This is certainly not the case today.

Pitching 150

Pitching Radio Newspapers Print 150

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available. Online BASIC U.S. State BASIC U.S.

Analytics 104

Analytics SEO Engineering Financial 104

Critical Mention

JANUARY 29, 2021

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Krushan is a sales and marketing professional passionate about writing poems and anecdotes.

Brand 135

Brand Branding How To Radio 135

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Cision

APRIL 28, 2015

Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply. Do it every day.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 12) “Write for businesses.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 154

Employee Print Writing Survey 154

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Music and radio. Family and parenting. Food and drink.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

MAY 1, 2017

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more).

Video 197

Video Facebook Retail How To 197

PR Fuel

OCTOBER 26, 2021

.” No matter how great your products or services are, you need a way to inform consumers about them. Writing a press release and distributing it through appropriate channels will gain you valuable exposure. Consumers are more likely to patronize your company if they see you as knowledgable, honest, and dependable.

Writing 105

Writing Small Business Consumer Reputation 105

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Reputations can be formed throughout the entire consumer journey. In business, opinions play a big role in shaping reputations. Priscilla Osorio.

Reputation 105

Reputation Brand Branding Analytics 105

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

AUGUST 6, 2020

Many organizations sell products or services that appeal to consumers all across the world. Avoid the hassle by subscribing to an all-in-one media service where you can get access to a contact database and be able to monitor your brand via TV and radio, online news and social media. Local & International Contacts. SCHEDULE A DEMO.

Media 104

Media Radio Local Tools 104

Deirdre Breakenridge

MARCH 2, 2015

One of the things I have always cherished about writing is the ability to convey a story or thought. You have radio, TV, video, social media, text, email, and even snail mail. As consumers, we all know that so much more goes into our spending. Are they consumers who purchase gently used items on eBay or amazon.com?

Enterprise 150

Enterprise Community Education Radio 150

PR Fuel

NOVEMBER 20, 2020

What image of your brand are you trying to put forward and what message do you want to send that will make consumers trust you? If you haven’t done so already, it’s time to create a consumer persona. Understanding who your consumers are will help you speak directly to them. Know Your Audience. Bring It Home.

Radio 80

Radio Print Writing Consumer 80

Critical Mention

APRIL 24, 2020

Let your content design consume the page and overpower the message your brand is trying to convey. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Infographics 103

Infographics Radio Instagram Sports 103

Critical Mention

SEPTEMBER 13, 2019

To start, you’ll need to make sure you are writing with voice search in mind. Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. Keep SEO in Mind. SEO plays a big part in today’s digital media marketing. SCHEDULE A DEMO.

Marketing 92

Marketing SEO Radio Video 92

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Then, write a fresh release for that publication.

How To 105

How To Guidelines Writing Pitching 105

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Write for Journalists. This also adds a human touch to the writing.

Small Business 98

Small Business Writing Engineering Infographics 98

ImPRessions - Crenshaw Communications

MARCH 7, 2017

PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Most “marketing geniuses” are strong storytellers.

Storytelling 149

Storytelling Data Insurance Insurance 149

Cision

FEBRUARY 10, 2016

I am a voracious consumer of news. This starts with the TV on while working out in the morning to NPR on the radio as I drive in to constant news monitoring all day. If I won the lottery, I’d…be writing this from my own Caribbean island. Do you have any daily rituals that keep you going? Just boring old Dad.

Sports 120

Sports Government Public Affairs Radio 120

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You can share your PR success by tweeting your coverage, posting it on Facebook or writing a blog about it.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Critical Mention

OCTOBER 16, 2019

Plus, public opinion is highly valued by the majority of consumers. About three-quarters of consumers trust opinions they find on social media, including those from friends, families, and influencers to help them make the right decision about buying a product or service.” – via Digital Marketing Institute. SCHEDULE A DEMO.

Media 80

Media Analysis Radio Sports 80

Beyond PR

JANUARY 24, 2017

Answering these questions will help you engage more effectively with the media, consumers, professionals, investors and analysts. Identifying consumer, professional, investor, etc., Write for your reader first and search second in order to convey your message as clearly as possible. HOW AND WHEN ARE THEY CONSUMING INFORMATION?

Writing 40

Writing Infographics Radio Mobile 40

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. The success of your PR campaign largely depends on your press release writing talents. Write your press release with a strong news angle to make it more eye-catching. Choose the Right Platform and Distribute Wisely.

Creativity 111

Creativity Data Measurement Product Launch 111

Critical Mention

APRIL 13, 2020

In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time.

Media 111

Media Analytics Healthcare Crisis 111

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Consumers are attracted to making purchases from dependable brands. Boost your Brand Awareness. Increase your Credibility Level.

Viral 70

Viral Radio Media Sports 70

Maxim Behar

JUNE 28, 2023

Maxim : Good morning, listeners of Radio Focus. Presenter : I am happy to welcome you to the studio of Radio Focus. Because anyone can write, express an opinion on social media, even if they don't understand the topic, and it reaches many people quickly. Good morning. Today we have a very pleasant topic to discuss.

Radio 52

Radio Film Sports Creativity 52

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. .”

Energy 120

Energy Viral Storytelling Community 120

The Hoyt Organization

SEPTEMBER 21, 2024

Why Traditional PR Tactics Fall Short in Healthcare Traditional PR consisted of regularly writing and distributing press releases to print and broadcast media outlets, building relationships with journalists and editors, and actively seeking newsjacking opportunities to leverage a brand.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. I am the director of digital PR over one of their divisions called internet brands, and those brands are made up of different consumer comparison websites.

Digital PR 62

Digital PR Google Comparison SEO 62

Critical Mention

NOVEMBER 7, 2019

Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020?

Communications 81

Communications Crisis Communications Media Public Affairs 81

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? It’s far from the only positive outcome, though.

Community 92

Community How To Marketing Data 92

Maxim Behar

MAY 13, 2024

I believe that nowadays, and I'm sure it will be the same in the future, we shouldn't divide journalists into those who write for mainstream media and get paid as journalists, and those who sit behind their keyboards and inform society about what’s interesting. Should we be concerned about this, Maxim? That’s the first benefit.

Social Media 64

Social Media Newspapers Television Radio 64

PR Fuel

JULY 1, 2021

About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Start by looking at different news outlets, including: Radios. Learning how to properly write and format a press release can take time and practice. Newspapers. Seem super-specific.

Guidelines 85

Guidelines Pitching Analytics Social Media 85