Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. How to do that?

How To 149

How To Social Media B2C Television 149

Bianchi Biz Blog

JUNE 27, 2024

This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. With a broad consumer base, PR plans require strategically tailored campaigns to resonate with regional needs and nuances.

Meeting 90

Meeting Print Marketing Local 90

Bianchi Biz Blog

JULY 22, 2024

Media publications cater to a wide range of demographic segments, and both government-owned (Radio Television Malaysia) and private broadcasters like Astro and Media Prima operate numerous TV and radio channels. of Malaysians using social media to consume news content while 30% follow influencers.

Marketing 101

Marketing Tourism Local Government 101

Critical Mention

JANUARY 29, 2021

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Influencer Type. SCHEDULE A DEMO.

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Branding Brand How To Radio 135

Mindful Marketing

OCTOBER 5, 2019

billion views on his YouTube channel Ryan Toy Review. However, Ryan’s YouTube channel is just part of his ever-expanding commercial influence. Although the kindergarten-age kids could recognize almost any consumer-products brand from its logo, very few could explain what advertising was or why we had it.

YouTube 81

YouTube Television Advertising Advertising 81

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Reputations can be formed throughout the entire consumer journey. In business, opinions play a big role in shaping reputations.

Reputation 105

Reputation Branding Brand Analytics 105

Critical Mention

AUGUST 6, 2020

Many organizations sell products or services that appeal to consumers all across the world. Avoid the hassle by subscribing to an all-in-one media service where you can get access to a contact database and be able to monitor your brand via TV and radio, online news and social media. Local & International Contacts.

Media 104

Media Radio Local Tools 104

Communications Conversations

NOVEMBER 17, 2016

Because these kids communicate and consume media much differently than the generations before them. Gen Z watches a LOT of video–most of it on YouTube. According to recent research, 93 percent of Gen Z’ers visit YouTube at least once a week. For my kids, YouTube IS the internet. For Gen Z, video IS YouTube.

Communications 60

Communications Mobile Radio YouTube 60

Stephen Waddington

AUGUST 20, 2018

O fcom’s latest report is packed with consumer data and analysis. 1 Internet uptake driven by mobile: connected consumer While take-up of fixed broadband has plateaued at 80%, accessing the internet on a mobile phone continues to grow from 66% in 2017 to 72% in 2018. UK consumers spend more than 24 hours per week online.

Report 60

Report Radio Media Mobile 60

Landis PR

APRIL 29, 2024

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova. Radio is listened to more in Finland than in the other Nordic countries. The Most Popular Social Media Channels in Finland Youtube : 4.46

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81

Critical Mention

APRIL 24, 2020

Let your content design consume the page and overpower the message your brand is trying to convey. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Keep this in mind to make sure you’re properly representing your brand in an unobtrusive way. Until next time!

Infographics 103

Infographics Radio Instagram Sports 103

Critical Mention

OCTOBER 16, 2019

Plus, public opinion is highly valued by the majority of consumers. About three-quarters of consumers trust opinions they find on social media, including those from friends, families, and influencers to help them make the right decision about buying a product or service.” – via Digital Marketing Institute. Until next time!

Media 80

Media Analysis Radio Sports 80

Critical Mention

SEPTEMBER 13, 2019

Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. According to Hubspot Research , 54% of consumers would prefer seeing video content from their favorite brands than any other kind of content. Keep SEO in Mind. Until next time!

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Consumers are attracted to making purchases from dependable brands. Boost your Brand Awareness. Increase your Credibility Level.

Viral 70

Viral Radio Media Sports 70

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. I am the director of digital PR over one of their divisions called internet brands, and those brands are made up of different consumer comparison websites.

Digital PR 62

Digital PR Google Comparison SEO 62

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 86

Sports Television Advertising Advertising 86

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Social media sees 82% usage, with younger audiences favoring platforms like YouTube and Instagram. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Prowly

FEBRUARY 20, 2025

Word Limit 700 1,000 2,500 Country Targets 1 2 2 Industry Targets 1 5 5 Embedded Images 1 3 5 Embedded Videos 1 1 1 Additional Features AP News, search engines, TV/radio, EIN site, reports, AI generator All features in Basic, plus expanded reach with additional country and industry targets, more embedded images, and higher word limit.

Analytics 104

Analytics SEO Engineering Financial 104

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. Babbled the owner on radio: “I can’t control the way this is being portrayed, and I’m regretful for it.

Instagram 98

Instagram Crisis Local Privacy 98

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Use this season to reinvent your PR strategy. Until next time!

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

DECEMBER 20, 2019

According to Nielsen , 83% of global respondents trust recommendations from people they know, while 66% trust consumer opinions online. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Follow the trends that led others to post positively about your brand.

How To 79

How To Brand Branding Media 79

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . Especially if you are subscribed to a platform that offers real-time alerts. Until next time!

Social Media 75

Social Media Media Analysis Radio 75

Stephen Waddington

SEPTEMBER 12, 2017

It’s clearly priced aggressively to appeal to tech curious consumers. It also seems to be able to connect and play any live radio station. You can link Google Home to a Chromecast connected screen to access your Google Photos or play content from YouTube. The device is the size of a large mug. Set up is straightforward.

Google 0

Google Privacy Wikipedia Transportation 0

Konnect Agency

NOVEMBER 24, 2020

This popular medium is an easy-to-consume format for listeners to learn and catch up on both business and personal topics of interest. Podcasts now rival traditional media such as broadcast and radio in terms of PR power. Podcasts are booming right now and they are only going to get louder! Do you have newsletter or mailing list?

SEO 52

SEO YouTube Instagram Reputation 52

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. One of the most succinct and successful ways to do this? A PR Agency’s Brand Video Fundamentals.

Video 52

Video Agency Viral Nonprofit 52

Maxim Behar

NOVEMBER 8, 2023

Just three days ago, the song was promoted to New York’s biggest R&B radio Hot 21 and they loved it. We're already trying other radio stations to get into it. But Hot 21 is one of the best radio stations for R&B and rap music in New York. It's on Spotify, YouTube, Apple Music. I want you all to hear it.

Radio 59

Radio YouTube Writing Interviews 59

Contently - Strategy

MARCH 5, 2024

On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. The bank’s entertainment access program links its credit card in consumers’ minds with aspirational and fun purchases like concerts. The earlier you can seed that first memory of value, the faster you’ll reach customer loyalty.

Financial 52

Financial Content Marketing Examples Banking 52

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? We know consumers don’t want to be bombarded with “Buy this!” Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Flatiron Communications

APRIL 13, 2021

He went further to break out “who counts as a strategic mouthpiece and who does not: yes to major publications, TV appearances, and high-profile Reddit threads; no to local radio, local papers,” and, famously, The Daily Beast’s Max Tani, who broke this news to his (apparently paltry) 36,000 followers on Twitter. Something’s gotta give.

Media 41

Media Journalism Reddit Pitching 41

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Television and radio’s quick ads made it fall from favor for a few decades. First, it feeds the need for consumable content. A Long-Term Strategy: Content Marketing.

Publicity 82

Publicity Small Business Advertising Advertising 82

PRSay

JANUARY 10, 2025

Public relations professionals today have to consider LinkedIn shorts and YouTube podcasts. For example, to a Millennial male shopper, seeing your client or brand appear on the right YouTube podcast video might matter more than a LinkedIn ad or a radio spot. Your content is still king; were just consuming it differently.

Trends 162

Trends Publicity Newspapers Tourism 162

Buzzstream

MARCH 5, 2025

It can be time-consuming, and if youre not careful, it can come off phony. Prioritize Follow Ups Based on Target Since a personalized follow-up process is time consuming, save this follow-up process for the prospects that you really want to get a link from. Is this time-consuming? Quality over quantity always wins.

Digital PR 62

Digital PR Pitching Study Google 62

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. Yeah but don't we do it on the radio too, there is no future of the internet". The ability to communicate, on television and radio, that's not possible in newspapers is of course.

Leadership 59

Leadership Social Media Creativity Ethics 59

Buzzstream

FEBRUARY 17, 2025

Stanley was getting mentioned everywhere online after that (both by PRs and consumers) You can see interest in the Stanley brand skyrocketed: Again, there are a lot of other metrics to consider, like follower growth or sentiment analysis. Offline – Radio, TV, Print Why? Her post got over 97 MILLION views. What Does It Impact?

Digital PR 112

Digital PR Report Google Radio 112