NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Let’s take a look.

Reputation 78

Reputation Retail Nonprofit Viral 78

ImPRessions - Crenshaw Communications

JUNE 2, 2020

“We observed comforting and empathic language across all the email campaigns reviewed, from legacy retailers to newer DTC brands.”. Inappropriate or irrelevant copy or creative in emails, ads or branded content can turn off customers and even have a negative reputation impact.” .

Study 170

Study Brand Branding B2C 170

Stuart Bruce

JULY 15, 2014

In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

PR in High Definition

OCTOBER 26, 2020

We have always worked with tech-driven companies, building their profiles and shaping reputations. All these companies are inspiring in their relentless pursuit of new ways, better ways, faster ways and all have a comms challenge to get their propositions across simply – and in this one, we’ll be focusing on retail technology.

Retail 62

Retail Reputation Transportation Technology 62

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. 4 — the first day of ICON 2021.

Employee 217

Employee Leadership Crisis Management Viral 217

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

Retail 62

Retail Marketing Analytics Social Media 62

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Consumers are hopeful the push for U.S.

Mobile 120

Mobile Financial Retail Technology 120

Cision

APRIL 28, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Initially, it was predominantly retail investor-based. Depends upon information obtained from other reputable sources. Since 2012, the study has evolved.

Infographics 174

Infographics Comparison Construction Retail 174

ImPRessions - Crenshaw Communications

MAY 19, 2016

Retailer PacSun learned this lesson the hard way last year when it drew flak for prominently displaying a black t-shirt featuring an upside-down American flag in store windows over Memorial Day weekend. Drawing from the PR missteps of others over the years, here are three pitfalls to avoid this (and every) Memorial Day.

Hotels 174

Hotels Retail Creativity Reputation 174

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. Or it could be some or all of these.

Crisis 113

Crisis Digital PR Retail Reputation 113

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. Here are four insights Caitlin and Michelle shared during the webinar, and what it means for brands looking to attract consumers: 1. So where can you turn to gain the insights you need?

Brand 120

Brand Branding Retail Consumer 120

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

MAY 29, 2020

Major retail brands and other heavy email marketers quickly adapted to the social isolation brought on by the virus, and with good reason. Other forms of marketing may struggle, but email is chugging along as consumers stay glued to their devices while social distancing. .

Marketing 156

Marketing B2C Retail Print 156

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Consumers want to interact with your brand values. But don’t commercialize your goodwill.

Corporate 116

Corporate Retail Policies Employee 116

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial.

Reputation 62

Reputation B2C Ethics Trends 62

Cision

FEBRUARY 3, 2017

Most businesses rely not only on their brand equity, but market reputation and repeat clients. We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. The thinking solidly supports the fact that dated brands don’t compete.

Creativity 120

Creativity SEO Mobile Journalism 120

Stephen Waddington

JUNE 2, 2018

Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report. 4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. No surprises.

Report 92

Report Trends Retail Marketing 92

Rock the Status Quo

JULY 14, 2015

Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to grow the volume of reviews. Are you giving them enough attention? Read more ).

Retail 100

Retail Customer Service Google Reputation 100

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. The same trend is happening in consumer sectors, thanks to social media. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. It encompasses your brand's values, products, and overall reputation. And this spans beyond products.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Bulletin experiential retail stores for women. The flagship store has 30 brands in residence and Bulletin has become known as “the WeWork of retail space.”. Brands to watch in 2018.

Brand 136

Brand Branding Retail Comparison 136

Stephen Waddington

MAY 16, 2017

The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Consumers find their own media via Google and social media newsfeeds. Customer service instant messenger channels started to appear on retail websites at the end of the last decade.

Publicity 119

Publicity Customer Service Community Internal 119

Lauri Pehar Borsh

MARCH 26, 2014

For decades, retailers have seen increases in sales when trusted experts or celebrities endorse their products or services. Now, with social media woven into our daily lives, more and more business buyers and consumers are reading reviews, tweets, Facebook posts, and blog posts about products or services before they decide to buy.

Marketing 83

Marketing Retail Social Media Software 83

5W PR

JUNE 14, 2023

Conducting market research to identify consumer preferences, dietary needs, and lifestyle habits is essential. This understanding enables the development of snack options that align with consumers’ desires for both taste and nutrition. This is because busy consumers seek convenient and on-the-go options.

Marketing 88

Marketing Consumer Education Retail 88

ImPRessions - Crenshaw Communications

JULY 18, 2017

For retail app client Retale, we look at the different ways shoppers connect with stores to find trends. You’re more likely to end up with a muddle, or, in the best case, a piece of research that’s moderately informative about consumer attitudes but deathly boring to editorial media. Get professional help.

Survey 136

Survey How To Construction Data 136

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. As well, offer up opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. At that point, we altered our focus to target female runners concerned about safety while exercising outdoors.

Measurement 120

Measurement Study Data Agency 120

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Wouldn’t that make an epic impression on consumers? Is it simply a consumer sharing love for the product? A bit cumbersome, maybe, but crystal clear.

Brand 100

Brand Branding YouTube Social Media 100

Mindful Marketing

DECEMBER 4, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing With the holiday shopping season in full swing, many consumers are unaware of two titan retailers’ battle over a billboard, the results of which could impact how and where shoppers buy gifts for years to come.

Retail 71

Retail Advertising Advertising Consumer 71

Prohibition

MARCH 14, 2023

Prohibition PR, a top 10 PR agency in the North and specialisms in the retail sector , is pleased to announce its latest appointment, online interiors destination furn.com. in reaching its full commercial potential.

Retail 71

Retail Agency Trends Reputation 71

David PR Group

MAY 15, 2014

We have to use other means to safeguard our online reputation. The first and best defense is to, simply, have a good reputation. Further, time has shown that consumers like to look at reviews and read feedback on businesses which they may patronize. Negative reviews have to be countered because they won’t “just go away.”

Reputation 40

Reputation Hotels Crisis Management Google 40

Prohibition

JULY 10, 2024

Misaligning with an influencer can damage brand reputation , alienate customers, waste marketing budgets, and even result in long-term financial losses. Brand Reputation at Stake A poorly thought-out campaign can significantly damage a brands reputation, one of its most crucial assets.

Marketing 62

Marketing Fashion Financial Reputation 62

Reputation Us

OCTOBER 2, 2015

Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? What makes healthcare through your organization different? Why should patients call one of your primary care doctors for a routine checkup when they can get a free SoloHealth health assessment at a Walmart, CVS or Safeway?

Healthcare 60

Healthcare Retail Communications Consumer 60

Waxing UnLyrical

JUNE 4, 2014

Retail companies the world over are taking to holistic commerce and everything it brings to the table. While customers have always held the dollars that controlled your company, the last decade has brought far greater control into the hands of consumers than ever before. Other industries should take note immediately.

Mobile 105

Mobile Community System Social Media 105

Sword and the Script

SEPTEMBER 23, 2014

Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. In the deluge of information and the chaos of life, the vast majority of consumers are on to the next thing. A clothing retailer that somehow sells dirty looking clothes with holes in it pulls an outrageous marketing stunt.

Company 115

Company Apparel Airlines Crisis Communications 115

Axia PR

OCTOBER 6, 2017

Bring more customers to your company with a better reputation. Warren Buffett said it best: A company’s reputation is one of its most important tools online – every website has ratings and feedback sections. Obviously, too many “1-star” reviews on a giant online retailer like Amazon can doom a product.

Retail 48

Retail Reputation Consumer Tools 48