Agility PR Solutions

FEBRUARY 12, 2023

How do consumers really feel about brands using artificial intelligence and machine learning to influence their experiences?

Consumer 164

Consumer Software Technology Branding 164

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. Again, it was by a long shot.

Survey 175

Survey Social Media Consumer Media 175

Agility PR Solutions

OCTOBER 28, 2024

The Software as a Service (SaaS) model has revolutionized the way software is delivered and consumed. As businesses continue to embrace digital transformation, the landscape of SaaS marketing is evolving rapidly.

Trends 94

Trends Marketing Software Consumer 94

Deirdre Breakenridge

JULY 28, 2014

There are certain times of the day you can designate to social media participation, so that it doesn’t become all consuming for you. 4: Get yourself some good note taking software. If you understand the community members and their sharing culture, then it’s always easy to jump back into the discussion.

Meeting 341

Meeting Interviews Software Energy 341

Agility PR Solutions

MAY 23, 2022

The post How retailers can meet consumer expectations for the metaverse, sustainability, and more appeared first on Agility PR Solutions. The firm’s new […].

Retail 145

Retail Meeting Consumer Software 145

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Notified Coverage Books eliminate the need for time-consuming, manual steps to compile lists of coverage and to design your coverage reports by hand” the company said in a product sheet (opens in PDF). Image credit: Pixabay.

Software 149

Software Case Study Advertising Advertising 149

Agility PR Solutions

FEBRUARY 24, 2022

While brand loyalty is historically thought to be based on money-saving opportunities like product discounts and loyalty program perks, new research from CX software firm Redpoint Global asserts that the concept of loyalty is shifting in the post-pandemic age.

Consumer 155

Consumer Branding Brand Software 155

Agility PR Solutions

AUGUST 24, 2021

Modern (largely unexcited) consumers seem to think so. In fact, just a small segment (14 percent) of customers expects to be wowed by brands these days, according to new research from consumer-focused business software firm Freshworks—creating a major opportunity for companies to exceed expectations in delighting their customers. […].

Consumer 150

Consumer Company Branding Brand 150

Bianchi Biz Blog

OCTOBER 17, 2024

While many of the legacy consumer-facing auto shows around the globe have lost some of their luster with the industry and media, CES continues to grow in importance and relevance for vehicle manufacturers, component suppliers and mobility tech providers. Some 372 ( as of Sept. Those interested in exhibiting should visit: [link].

Technology 96

Technology Automotive Mobile Software 96

Agility PR Solutions

SEPTEMBER 13, 2022

New research from software reviews and selection firm Capterra finds that while one in four American adults live with a physical or mental disability, they are often excluded from digital marketing messages due to accessibility barriers.

Consumer 147

Consumer Marketing Software Survey 147

Agility PR Solutions

FEBRUARY 22, 2022

New research from digital insights software firm Cint examines consumer reactions to both the convenience and the mounting exhaustion surrounding moving life almost completely online as the pandemic enters year three, encompassing specific impacts on behaviors like shopping, online appointments, streaming, gaming, online dating and working.

Consumer 144

Consumer Software Study Trends 144

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? Although Meltwater has solidified its position on the market, consumers say it's missing key features needed for an all-in-one PR workflow. We get it, finding the perfect PR tool can be overwhelming. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Prowly

MARCH 12, 2025

From then on, it's just like any other media monitoring software : You create a query for your brand, keyword, competitor, or whatever else. Or, you can use media monitoring software that detects the sentiment for you. Challenges in print monitoring Is print tracking software the right choice for you? Let's break it down.

Print 104

Print Strategy How To Newspapers 104

Cision

NOVEMBER 30, 2016

In the process, I became a software product nerd. Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business.

Software 0

Software Media Leadership Journalism 0

Cision

APRIL 27, 2017

When I later moved into software product marketing – and spent more time with engineers and data scientists by extension – I also learned that tools could help me collect, aggregate, and analyze massive volumes of data about my target customers. For consumer B2C brands and retailers, Instagram and Facebook reign supreme.

Storytelling 146

Storytelling Data B2C B2B 146

Sword and the Script

AUGUST 27, 2024

To that end, it’s no secret times have been tough in the technology space recently , and how software businesses have responded is telling. A recent piece by Jay Mandel in Martech – Marketers must adapt to a changing world – gets after this a bit: “Inflation fundamentally reshaped the relationship between companies and consumers.

B2B 103

B2B Company Software LinkedIn 103

Sword and the Script

SEPTEMBER 7, 2021

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Estimating PR software pricing. You can also see their SEO expertise at play because pricing is always an important search term for software companies. And yet here we are.

Software 91

Software Print Tools SEO 91

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices. Wearable Devices. Smart Assistants.

Consumer 97

Consumer Meeting Mobile Study 97

Ronn Torossian

JUNE 20, 2022

Software as a service (SaaS) companies have a very distinct business model that’s created to increase and ease adoption. Although a company might provide plenty of services or products that consumers might need, it’s […].

Publicity 195

Publicity Software Consumer Strategy 195

Agility PR Solutions

OCTOBER 31, 2022

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations.

Consumer 114

Consumer Branding Brand Software 114

Remote PR Jobs

FEBRUARY 16, 2023

Automated Software AI technology has already begun to shape how PR professionals do their jobs. More and more companies are relying on automated software to handle tedious tasks. When automated software can quickly and accurately analyze data that would otherwise take days or weeks, why wouldn’t you take advantage of this tool?

Technology 203

Technology Customer Service Software How To 203

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B 191

B2B Leadership Marketing Software 191

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

5W PR

DECEMBER 6, 2024

Consumers and stakeholders are increasingly concerned about the potential negative impacts of alcohol consumption, particularly excessive drinking and underage access. This might involve internal reviews, external audits, or the use of compliance software. Be mindful of the demographics that are being targeted with the campaigns.

Advertising 78

Advertising Advertising Ethics Local 78

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. 3) Connect: beyond a media contact database. 9) PR tech assessment.

Software 129

Software Tools Publicity System 129

Agility PR Solutions

OCTOBER 26, 2023

Brands and retailers are hoping for big holiday-shopping dollars in 2023, after recession fears and inflation realities curbed spending for many throughout the year.

Consumer 117

Consumer Retail Software Branding 117

ImPRessions - Crenshaw Communications

JULY 18, 2023

Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. For example, a campaign centered around a holiday like Veterans Day might be out-of-sync with a B2B company trying to promote software without a bridge that connects the two entities.

Examples 293

Examples Consumer Software Analysis 293

ImPRessions - Crenshaw Communications

MAY 15, 2019

Instead, Boeing CEO Dennis Muilenberg resisted action to curb use of the aircraft, insisting that the problem could be corrected by a software fix and better pilot training. In his mind it was that pesky software flaw that could be fixed and handled with pilot education.

Reputation 245

Reputation Airlines Automotive Software 245

Cision

JULY 11, 2017

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Whether you currently subscribe to PR software or are considering a new provider, make sure to do your research and consider how these nine factors play into your monitoring approach.

How To 265

How To Media Software Agriculture 265

Agility PR Solutions

OCTOBER 3, 2021

The overwhelming majority of consumers (80 percent) are more likely to shop with brands that show they understand their needs by sending relevant, personalized offers this holiday season, reveals new consumer research from CX software firm Redpoint Global. consumers found that 78 percent of consumers […].

Branding 156

Branding Brand Software Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Beyond the umbrella of cybersecurity, PR pros need to adopt a granular understanding of their focus and expertise.

Enterprise 261

Enterprise Privacy Government Software 261

Presspage

MARCH 18, 2025

New research shows 60% of consumers prefer sustainable tech - heres what that means for [industry]. PR distribution tools can help you: Find targeted media lists Automate follow-ups Track pitch engagement (whos opening, whos clicking) The right PR software can help you pitch smarter, not harder - especially when juggling multiple campaigns.

Examples 78

Examples Pitching Writing How To 78

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. Try our services.

B2B 117

B2B Consumer Marketing Survey 117

5W PR

MARCH 15, 2025

According to research by Sprout Social, 86% of consumers say authenticity matters when deciding which brands to support. A B2B software company might adopt a more professional tone, while a lifestyle brand targeting Gen Z might use casual language and current slang. Professional or conversational?

Branding 78

Branding Brand Guidelines Storytelling 78

Agility PR Solutions

AUGUST 19, 2020

In case you haven’t noticed, consumers are overwhelmed with emails from brand and business—and as a result, they open just a fraction of them. The post No, your customers probably aren’t reading your emails—they’re getting way too many appeared first on Agility PR Solutions.

Software 157

Software Consumer Branding Brand 157

Agility PR Solutions

JULY 16, 2024

New research from tech shopping consultancy Software Advice reveals that this “decision fatigue” caused by option overload and search shortfalls […] The post Search shortfalls are creating “decision fatigue”—and it’s ruining online shopping, say 4 in 5 consumers: Will new tech re-energize us?

Consumer 100

Consumer Software Marketing Trends 100

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Let’s say we’re launching a new type of supply chain software for manufacturers. A small business owner struggling with deliveries,or financing, or a consumer app experimenting with virtual reality – these, too, can be the basis for compelling stories. Educating prospects. Building loyalty.

Publicity 255

Publicity Storytelling Automotive Software 255