ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Consumer 243

Consumer Brand Branding How To 243

Agility PR Solutions

FEBRUARY 2, 2025

In the fast-evolving world of digital marketing, the food and beverage industry has consistently been at the forefront, leveraging creative strategies and innovative technologies to capture the attention of consumers.

Brand 105

Brand Branding Storytelling Creativity 105

Agility PR Solutions

APRIL 6, 2021

The home is a blank canvas, filled with possibilities when it comes to making enhancements, updating design and adding new technology. And, when it comes to gaining consumer awareness in this space, the media and influencers […].

Storytelling 165

Storytelling Technology Consumer Media 165

PRSay

JANUARY 8, 2019

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Storytelling can come to life in written, audio or video forms, or in a blend of all three.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. Content Quality: Power Of Voice.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. Content Quality: Power Of Voice.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue. AirPR Changes Company Name to “Onclusive”.

Analytics 284

Analytics Content Marketing Corporate Company 284

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox. Meanwhile, PR only reached $16.5

How To 223

How To Marketing Storytelling Measurement 223

Deirdre Breakenridge

SEPTEMBER 3, 2014

You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

5W PR

JANUARY 29, 2025

From the CosmoTrends panel to live demonstrations, it was clear that LED technology is expanding beyond traditional skincare into full-body wellness solutions, creating a new frontier for beauty PR campaigns targeting the at-home beauty market. Beauty PR firms can use these insights to position brands as leaders in cutting-edge beauty.

Trends 78

Trends Storytelling Consumer Technology 78

Deirdre Breakenridge

NOVEMBER 13, 2017

Storytelling will become more creative. Today there are a plethora of niche outlets that strive to receive business and consumer attention. In 2018, we will see the rise of more storytelling. Digital PR will help us achieve our client goals in new and more effective ways.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

JULY 18, 2023

Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. Ensuring content, visuals, and storytelling align with the theme and spirit of the occasion are essential. Competing for attention in a crowded marketplace requires careful planning and execution.

Examples 293

Examples Consumer Software Analysis 293

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

For an early-stage technology business, differentiation can be everything. Here are some ways PR builds competitive advantages for young technology companies. Quality PR practitioners are expert storytellers. This consumer attachment is the envy of all brands. PR lets you play with the big boys.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Location: Nashville, TN.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Deirdre Breakenridge

MARCH 14, 2018

I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. Last year, I earned a Top Writer status in Social Media on Medium. Without an audience on the other end, you do not exist.

Education 224

Education Community Social Media Energy 224

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology.

Communications 196

Communications Storytelling Groups Community 196

ImPRessions - Crenshaw Communications

MAY 1, 2019

Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. We see this too often in technology PR. Even assuming heavy media coverage, it’s unlikely that consumers would learn or remember the new brand behind the stunt. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. -If Savvy business leaders are well suited to host rooms and later start their own clubs.

B2B 405

B2B Social Media Media Twitter 405

Prowly

DECEMBER 9, 2024

Covering topics from finance and leadership to technology and innovation, Forbes delivers expert insights, rankings, and inspiring success stories. Its bold storytelling attracts millennials and Gen Z readers who seek fresh perspectives and arent afraid to challenge the norm. TRY PROWLY FOR 7 DAYS FREE #13 Yahoo!

Pitching 104

Pitching Sports Analysis Financial 104

5W PR

FEBRUARY 6, 2025

Sprout Social’s 2023 report found that 64% of consumers want brands to connect with them on social media. These technologies will continue evolving, but the core principle remains: data-driven PR delivers better results. Teams that master measurement while maintaining focus on relationships and storytelling will thrive.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Cision

DECEMBER 27, 2016

As soon as you start presuming you have every answer, you start failing your clients, consumers and audiences. With so much content and noise, a brand is well served by engaging with others – – credible experts, consumers, and more. Always be curious. “Engage with external communicators” – Jeff Monford.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Sword and the Script

NOVEMBER 19, 2019

Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). JC: I started my career in consumer-packaged goods. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling.

Storytelling 88

Storytelling Brand Branding Customer Service 88

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling.

Data 144

Data How To Storytelling Analytics 144

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. But the real opportunity for PR and marketers may be voice storytelling. It already has, of course.

Google 186

Google Course Technology Creativity 186

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Further, George Lucas seemingly draws on real historical events in his storytelling. I do carve out a little time to read books at night.

Google 153

Google Course Survey YouTube 153

MaccaPR

JANUARY 13, 2025

Consumers expect transparency and genuine interactions with people which builds trust and loyalty. Additionally, disclosing the use of AI tools and AI-generated content allows brands to maintain authenticity while still benefiting from AI technologies. In one survey, consumers were 2.4x

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Brand Storytelling Storytelling remains one of PR’s most powerful tools. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level.

Consumer 78

Consumer Brand Branding Crisis Management 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Content will move to new (and old) channels.

Trends 124

Trends SEO Leadership Print 124

Deirdre Breakenridge

NOVEMBER 24, 2015

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level.

Creativity 150

Creativity Community Exercises Storytelling 150

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Although Meltwater has solidified its position on the market, consumers say it's missing key features needed for an all-in-one PR workflow.

Comparison 104

Comparison Software Tools Analytics 104

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78