5W PR

FEBRUARY 2, 2025

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling.

Storytelling 78

Storytelling Branding Brand Transportation 78

5W PR

NOVEMBER 13, 2024

Privacy-First Practices With consumers and regulators increasingly demanding transparency and data protection, privacy has become a priority across the industry. The end of third-party cookies and the adoption of privacy-first tools, such as data clean rooms, are reshaping how companies approach advertising and audience engagement.

Advertising 157

Advertising Advertising Privacy Ethics 157

5W PR

NOVEMBER 12, 2024

With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.

Trends 78

Trends Consumer Marketing Viral 78

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

5W PR

APRIL 13, 2025

Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry. Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market.

Storytelling 78

Storytelling Case Study Measurement Education 78

Agility PR Solutions

MARCH 12, 2019

Consumer market research is an essential tool to build and differentiate brands and drive innovation. But things are rapidly changing in the industry with the research vendor business model being disrupted by SaaS competitors, encroachment by different industries, emerging methodologies, lower pricing and easier access to consumers.

Storytelling 125

Storytelling Consumer Tools Industry 125

PRSay

JANUARY 3, 2025

The year ahead promises more of the same, raising important questions for PR professionals and the clients they serve: how to cut through the noise to craft authentic connections with customers, how to tailor storytelling for the channels customers use most, and how to adapt our PR approach to best serve our clients bottom-line results.

Trends 97

Trends Branding Brand Publicity 97

Onclusive

APRIL 21, 2020

The first step toward implementation is to examine tools that are already in your backyard. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

The first step toward implementation is to examine tools that are already in your backyard. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR.

Mobile 334

Mobile Advertising Advertising Trends 334

NewsWhip

NOVEMBER 20, 2024

Meanwhile, consumers are probably not thinking about your DEI policy when they buy your product. Choose a tool that helps you understand your audience and convey your core values. So, you’re gonna have to go through an exercise to assign a weight and figure out ‘What is the audience that we’re gonna prioritize?’” “Take DEI.

Data 78

Data Storytelling Policies Employee 78

Onclusive

JULY 27, 2023

We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Why use a planning tool as a strategic lever?

Tools 354

Tools Resources Internal International 354

5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. The Martech-UGC Connection: Tools That Drive Results PR teams need the right technology stack to effectively collect, manage, and distribute user-generated content.

System 99

System Tools Policies Measurement 99

5W PR

DECEMBER 4, 2024

It demands a deep understanding of the consumer and a strategic approach to marketing, which generally means working with a beauty marketing agency. Lifestyle marketing has emerged as a powerful tool for beauty brands to connect with their target audience on an emotional level, fostering brand loyalty and driving sales.

Branding 78

Branding Brand Marketing Storytelling 78

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. Unlike traditional media channels, podcasts allow for nuanced storytelling that resonates on both emotional and intellectual levels.

Branding 78

Branding Brand Storytelling Exercises 78

Prowly

DECEMBER 17, 2024

We get it, finding the perfect PR tool can be overwhelming. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life. What is Prowly? Makes a difference!

Comparison 104

Comparison Software Tools Analytics 104

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

Storytelling 124

Storytelling Examples B2B Chemicals 124

Agility PR Solutions

JUNE 9, 2024

Storytelling in marketing refers to the art of crafting compelling narratives that resonate with the target audience, transcending mere product promotion to evoke emotions and forge lasting connections.

Storytelling 108

Storytelling Publicity Marketing Consumer 108

5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. Emotional Connection Through Storytelling Authenticity allows brands to connect with consumers on an emotional level.

Marketing 78

Marketing Ethics Consumer Advertising 78

Marketwired

FEBRUARY 23, 2016

Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Never before has there been such an array of DIY tools to do that. But you have to know what you need before you can select the proper tool.”. Here are 5 Leta recommends.

Tools 125

Tools Analytics Software B2C 125

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Multimedia Development & Visual Storytelling. Media Monitoring & Analysis. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

DECEMBER 23, 2024

By aligning with the values of eco-conscious consumers, these strategies aim to promote responsible travel and contribute to the preservation of our planet. Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change.

Travel 78

Travel Tourism Marketing Local 78

Agility PR Solutions

SEPTEMBER 24, 2024

In an era of digital noise and countless brands vying for attention, authentic storytelling has become a powerful tool for businesses to connect with their audience. It goes beyond mere marketing and is about establishing genuine relationships built on trust, empathy, and shared experiences.

Storytelling 98

Storytelling Consumer Tools Brand 98

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. While you should pay attention to the level of adaptability, you should consider how your audience wants to consume media. Can B2B senior executives also find their niche here?

B2B 405

B2B Social Media Media Twitter 405

5W PR

FEBRUARY 6, 2025

The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI. Social listening tools add another dimension by revealing how audiences discuss your brand organically. This data helps PR teams craft messages that resonate with specific audience segments.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

5W PR

FEBRUARY 5, 2025

Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty. Beauty product launches from South Korean companies were particularly noteworthy, with cutting-edge skin analysis tools and AI-based beauty assistants. The key takeaway from CES?

Technology 78

Technology Product Launch Analysis Storytelling 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Remote PR Jobs

JULY 11, 2024

For example, a brand aimed at millennial, tech-savvy consumers might adopt a lighthearted and humorous tone, whereas a company targeting seasoned professionals might use a more formal or straightforward voice. Leverage Storytelling As you know by now, storytelling is a powerful tool when it comes to developing your brand’s voice.

Branding 213

Branding Brand Storytelling Airlines 213

5W PR

NOVEMBER 4, 2024

These tools are no longer just helpful—they’re central to the VC firm of the future. In 2025, amid tool fatigue and a focus on platformitization, we expect to see lots of exits through acquisition and IPO. For VC firms, these are essential in attracting high-quality deal flow and new investors.

Trends 88

Trends Healthcare Reputation Financial 88

5W PR

MARCH 4, 2025

Winter brings increased demand for immune support products, while summer sees consumers reaching for energy and hydration supplements. Understanding these predictable cycles allows supplement brands to plan targeted PR campaigns that align perfectly with consumer needs and buying behaviors.

Strategy 78

Strategy Consumer Energy Measurement 78

5W PR

JANUARY 29, 2025

K-Beautys influence was evident throughout the show floor, proving that consumers continue to gravitate toward innovative, multi-use beauty solutions that blend function with fun. Beauty PR firms can use these insights to position brands as leaders in cutting-edge beauty. Lets build your brands next breakthrough moment!

Trends 78

Trends Storytelling Consumer Technology 78

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Branding Brand Airlines 78

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Yet we don’t give strategic PR enough credit when it’s considered as a vague awareness-generating tool that “conditions” the market. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. Building loyalty.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Further, George Lucas seemingly draws on real historical events in his storytelling. If youre a parent with a child struggling with math, this is a great tool as well.

Google 157

Google Course Survey YouTube 157

MaccaPR

JANUARY 13, 2025

Consumers expect transparency and genuine interactions with people which builds trust and loyalty. Additionally, disclosing the use of AI tools and AI-generated content allows brands to maintain authenticity while still benefiting from AI technologies. In one survey, consumers were 2.4x

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62