Prowly

DECEMBER 9, 2024

Covering topics from finance and leadership to technology and innovation, Forbes delivers expert insights, rankings, and inspiring success stories. Its target audience includes business leaders, investors, and trendsetters who crave actionable advice and industry updates. #2

Pitching 104

Pitching Sports Analysis Financial 104

Prowly

FEBRUARY 3, 2025

Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. Without a dedicated tool, building a brand strategy can be challengingbut with the right technology in hand, it doesnt have to be. Of course, when, where, and how all depends on your audience.

Examples 104

Examples Branding Brand How To 104

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Connect with him on Twitter @connect2taral.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

JUNE 20, 2023

They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. AI technology is everywhere Many expect AI technology to dominate conversations at Cannes Lions this year (Yahoo! As Oli Marlow-Thomas, Chief Innovation Officer for Smartly.io

Creativity 156

Creativity Meeting Advertising Advertising 156

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 106

Viral Advertising Advertising Facebook 106

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

B2B companies might be hesitant about TikTok because it’s so consumer-oriented, but they shouldn’t count it out. Viral TikTok videos make great templates for high-performing content on other platforms as well – Facebook, Instagram, or Twitter. . But Can It Work for B2B?

B2B 310

B2B Video Social Media Creativity 310

Onclusive

NOVEMBER 8, 2017

To begin exploring the catalysts for the change in communications, Moore uses the high tech sector to highlight how companies self-organize in a technology adoption lifecycle as a case study of how marketing has changed. Everywhere you went, the vendor had more power than the consumer,” said Moore. “As We have democratized information.

Communications 170

Communications Marketing Enterprise Case Study 170

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. For consumers, distinguishing legitimate sources of news and information from illegitimate sources is more challenging than ever before. Nina Jankowicz has made a career out of misinformation — but in a positive way.

Communications 177

Communications Government Viral Radio 177

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

Waxing UnLyrical

JULY 30, 2014

The great promise of social media has been to give consumers more power through connection to their favorite organizations. By glossing over these distinctions, “growth hacking” completely ignores what an empowered consumer looks like in the social media age, and treats each person as a data point.

Viral 104

Viral Community Nonprofit Social Media 104

Sword and the Script

APRIL 30, 2024

I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). The costs aside, ripping out old technology, say a new CRM system, and putting in something new is a change management problem. And was feeling a little embarrassed it took me so long to do my due diligence.

B2B 159

B2B Marketing Advertising Advertising 159

Shift Communications

SEPTEMBER 22, 2014

About mobile: Marketers must focus less on mobile technology and more on mobile behavior. The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. This is as true in business as it was in the tribes of early human civilization. Simon Sinek).

Report 135

Report Mobile Pinterest Conference 135

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Steve Barrett: We’ve all seen those go viral haven’t we?

Media 202

Media Storytelling Technology Data 202

Melissa Agnes

FEBRUARY 3, 2015

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. How does each stakeholder group prefer to consume their media? Never knowing if something is going to go viral against you in a negative way… but wait!

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

Flack's Revenge

JULY 12, 2017

And consumer marketers have a decided advantage over B2B when it comes to emotion. Viral cat videos, real news, fake news, vacation pictures and political rants all get mixed into the same soupy mess. It’s been documented that emotion-rich posts and content are the ones that are most shared. The Growth of Social News Sharing.

Social Media 120

Social Media How To Media Viral 120

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. .

Television 120

Television Travel Tourism Pitching 120

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. As I mentioned we have a variety of services in-house and many of the tasks require technology.

Creativity 120

Creativity Comparison Consumer Examples 120

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. While customers have always held the dollars that controlled your company, the last decade has brought far greater control into the hands of consumers than ever before.

Mobile 105

Mobile Community System Social Media 105

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. Fast forward 20 years and millennials are more technologically- skilled workers and communicators entering the workplace. This is exemplified in the rise of bloggers, influencers, and viral videos.

How To 120

How To Marketing YouTube Study 120

Buzzstream

NOVEMBER 21, 2024

Iona Townsley of PR consultancy Heroine and Annie Shortland of BuiltVisible compile hundreds of campaigns each month broken up by industry: For someone like me, finding campaign examples to include in posts or for inspiration is always a time-consuming process. The feature I love that The Grapevine team does is their year-end report.

Digital PR 62

Digital PR SEO Web Resources 62

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. So really looking forward to this, Bryan. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

DECEMBER 5, 2017

Journalists and consumers crave videos. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. The influx of technology and the data it yields makes everyone a researcher. According to Forrester, a one-minute video is worth 1.8 million words.

Infographics 235

Infographics Case Study Content Marketing Video 235

NewsWhip

JULY 15, 2021

This keeps the topics they explore relevant, specific, and consumer-centric. . When it comes to advertising, PepsiCo works on some huge campaigns, but the company’s major event each year is the Super Bowl, which they have also employed NewsWhip technology to help with.

Creativity 78

Creativity Data Trends Analytics 78

NewsWhip

JUNE 2, 2020

Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors.

Case Study 78

Case Study Study Viral Data 78

Sword and the Script

NOVEMBER 19, 2019

Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). JC: I started my career in consumer-packaged goods. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling.

Storytelling 89

Storytelling Branding Brand Customer Service 89

The Hoyt Organization

AUGUST 15, 2024

Technology is evolving at an increasingly rapid pace. AI is deploying across every aspect of the digital landscape, impacting what information we consume, the way in which it is delivered, and how we interact with the proliferation of sources. As you see things online that might be false, report them immediately.

Reddit 90

Reddit Television Viral Social Media 90

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. Trying to add in filters and prioritize friends and new feeds on Facebook is time consuming and confusing. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire.

Facebook 106

Facebook Mobile Google Viral 106

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like. Social Media.

Branding 60

Branding Brand B2C B2B 60

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 78

Marketing LinkedIn Technology Comparison 78

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors.

Reputation 78

Reputation Retail Nonprofit Viral 78

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. However, fifty years later, technology and our media consumption habits are almost unrecognizable. In reality though, such an occurrence was quite rare.

Branding 78

Branding Brand Data Viral 78

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views.

Company 88

Company Strategy Viral Retail 88

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109