Cision

JUNE 25, 2015

This not-so-secret secret has put consumers on edge. Click the image to get your free white paper now! Americans in particular are demanding greater security through EMV chip card technology. Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation?

Financial 120

Financial Brand Branding Mobile 120

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption.

B2B 117

B2B Consumer Marketing Survey 117

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Hitting the Sauce. If it is aligned and provides a competitive advantage, all the more reasons to double down.

Technology 177

Technology Comparison Case Study Video 177

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. No one should underestimate the power of data for storytelling. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation.

Retail 120

Retail Travel Mobile Technology 120

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. However, if it was easy, everyone would be doing it.

Analytics 170

Analytics Measurement Data Technology 170

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Use technology and social media to extend it as much as you can.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer marketing creates trust. In nearly any category peer recommendations can play a pivotal role in a buying decision.

B2B 191

B2B Social Media Radio Fashion 191

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

NOVEMBER 19, 2015

Get our free white paper today! Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. In today’s society, content is quickly consumed and discarded. Be willing to accept mistakes. Decide on mortality.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

FEBRUARY 19, 2016

Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. CNET is a multi-faceted consumer technology site featuring some of the most knowledgeable journalists in their niche. Big leaps in technology are more interesting than small upgrades. Know Your Product or Topic.

Pitching 120

Pitching How To Trade Shows Case Study 120

Shift Communications

JUNE 19, 2017

Strengthened consent : Companies doing business with EU citizens will be required to vastly simplify consent requests – no more pages of unintelligible user licenses or tricks designed to mislead consumers into clicking/giving up their personal data. Vice President, Marketing Technology. You’d be wrong…. Who does GDPR impact?

Publicity 163

Publicity Marketing Privacy Advertising 163

Cision

NOVEMBER 16, 2015

Finding influencers may be time-consuming, but it isn’t hard to spot them. Instead use tools and technology like Cision’s social media listening software to your advantage. View our latest white paper. Follow along on Twitter or Instagram for any amount of time, and they rapidly rise to the surface. Gather Data.

Data 120

Data Software Analysis Instagram 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

It’s still extremely important for any B2B or consumer content marketing program. More importantly, an important white paper, study, or other long-form content can be used for months or even years to attract prospects, as long as the topic is reasonably “evergreen” and it’s promoted properly.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Cision

NOVEMBER 10, 2015

Read the crisis communications white paper! Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

APRIL 20, 2015

Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! MarketingProfs says, “The implied endorsement of third-party experts holds much more weight to consumers than anything a company can say about itself.” Want your content to stand out?

Media 120

Media Content Marketing Infographics Fashion 120

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 148

B2B Marketing Survey Software 148

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. But beware of getting too arcane. Don’t shy away from edgy or contrarian viewpoints.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. They require better, more integrated technology, as well as a paradigm shift in which we think more holistically about marketing and communications.

Marketing 120

Marketing Financial Analytics Strategy 120

Sword and the Script

JULY 19, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 91

B2B Report Survey Marketing 91

Cision

NOVEMBER 16, 2015

Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. Ignoring the way that these different types of technology change could make your marketing or communication plans far less effective. Get our white paper today!

Resources 120

Resources Measurement Technology Examples 120

Cision

SEPTEMBER 10, 2015

In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Click here for our free content marketing white paper! You learn, you laugh and you try to keep up. Ann Handley: Be Bold.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. They’re also able to help businesses improve their omnichannel marketing efforts by targeting audiences across every channel that’s available to reach their consumers.

Company 88

Company Strategy Publicity Advertising 88

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do.

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., It’s not surprising, then, that a new white paper from Outsell, Inc. There is one commonality in business, regardless of your industry or market. When we added PR to the mix, we increased downloads by two and a half times.”

Media 75

Media B2C B2B Nonprofit 75

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. White papers. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Why then, does marketing need more white papers, landing pages and registrations? More, More and Still More. And maybe there isn’t.

Content Marketing 84

Content Marketing Social Media Marketing Media 84

Beyond PR

DECEMBER 5, 2017

Journalists and consumers crave videos. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 72

Infographics Case Study Video Survey 72

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations.

Strategy 78

Strategy Privacy Financial Guidelines 78

Cision

AUGUST 10, 2015

With all of the technological tools that we use, there are a lot of routine tasks that we do that take up a lot of our time: social sharing, checking websites, checking multiple platforms for messages, transcribing appointments to calendars, saving local files to the cloud, et cetera. Use Trigger / Action Apps to automate routine tasks.

Software 120

Software Mobile Video Examples 120

Prohibition

OCTOBER 2, 2023

We’re consumed by content these days, so there’s a need for B2B marketers to look at alternative methods for capturing data. Highlighting the need for innovative approaches alongside traditional methods like white papers and case studies. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy B2C 77

Sword and the Script

SEPTEMBER 2, 2014

That’s not what we called it, but that was what it was: white papers, studies, having our experts quoted, research reports, and article placements. I quickly learned that they also strive to bring in new approaches to their technology and marketing arsenal. So they knew what they were getting going in.

Content Marketing 114

Content Marketing Mobile Google Web 114

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. With 88% of consumers trusting online reviews as much as personal recommendations , monitoring what’s being said about you on review sites and in local media is very important.

Small Business 74

Small Business Local Marketing Guidelines 74

Sword and the Script

APRIL 29, 2017

Consumer packaged goods giant Procter & Gamble Co. More than 70% of respondents to a survey – What Marketing Leaders Think About Strategy, Technology, and Data-Driven Change – by Track Maven cited the “inability to attribute top-of-funnel activities to business outcomes” as the top challenge in ROI.

Marketing 74

Marketing Measurement Content Marketing Survey 74