ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. It’s useful for analyzing data, like consumer behavior, demographic trends, or media consumption patterns, all of which can support PR program research and key audience targeting.

Tools 353

Tools Trends Creativity Web 353

ImPRessions - Crenshaw Communications

MARCH 30, 2022

In technology PR, it can be challenging to explain technical issues or products to a general audience. We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g., Match your language to your audience.

Interviews 322

Interviews Media Media Training Meeting 322

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech.

Technology 120

Technology Pitching Insurance Insurance 120

Cision

JANUARY 20, 2016

If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. You want journalists and bloggers to write about your brand, but you’re overwhelmed with finding the right ones. And all that work is time-consuming. So you do nothing.

Technology 120

Technology Marketing Analytics Social Media 120

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value.

Google 156

Google Course Survey YouTube 156

ImPRessions - Crenshaw Communications

JULY 20, 2020

Ad tech PR isn’t like consumer PR where you could be hitting up different people every day, and it’s impossible to keep track of changes without a deep database. Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. Many journalists won’t write these types of stories without participation from both parties. Influencer content isn’t just for consumer brands. That’s why podcasts should be on every media pitch list.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Are you more interested in e-commerce and technology? Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. .

Retail 245

Retail Twitter Real Estate Trends 245

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Be emotive. Be original.

Storytelling 0

Storytelling Data Communications Technology 0

5W PR

JANUARY 26, 2025

This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks. The technology goes deeper than surface-level tracking. The technology also excels at content personalization.

Publicity 78

Publicity System Crisis Management Analysis 78

Deirdre Breakenridge

OCTOBER 3, 2016

We’re creating, curating, consuming, and confronting a daily tsunami of information. I also wonder if there’s a tendency to over-complicate business processes or claim to adopt new technologies simply to look like we’re keeping up with the “times.” John cares about putting humanity first, and our stories about technology second.

Data 0

Data Tools Technology Banking 0

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

PR in High Definition

NOVEMBER 22, 2024

With the rise of AI tools, many of us are exploring how these innovations can support our daily tasks, particularly the more time-consuming ones. Intrigued by its potential, I decided to test AI’s capabilities with ChatGPT to find a supporting statistic for a piece I was writing.

Ethics 117

Ethics Product Launch Data Trends 117

Onclusive

NOVEMBER 1, 2017

Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. Which authors are writing about that topic. But AI tools can help build a brand narrative and establish insights before you ever begin your campaign.

Branding 170

Branding Brand How To Trends 170

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Expand your search using keywords suggested by AI.

Pitching 104

Pitching How To Media B2B 104

Business Wire

AUGUST 9, 2017

Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. Now, robots are doing the writing for you. What are these robots looking for in a news story?

Conference 166

Conference Technology Mobile Analytics 166

Cision

APRIL 28, 2017

Measure the granular audience data of those who engage with earned media, allowing much more effective engagement influencers and consumers based on how they drive tangible business impact accordingly, via the Cision Influencer Graph. Cision is the major technology player that backs up earned media instead of paid and owned.

Measurement 185

Measurement Media Data System 185

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. As soon as you start presuming you have every answer, you start failing your clients, consumers and audiences.

Pitching 211

Pitching Crisis Consumer Storytelling 211

5W PR

MARCH 7, 2025

Artificial intelligence has become a defining force in wellness and fitness marketing, fundamentally changing how brands connect with health-conscious consumers. Crunch Fitness employs AI writing tools to generate personalized email subject lines, resulting in a 35% improvement in open rates.

Marketing 78

Marketing System Data Analytics 78

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Don’t just write this feedback down — actually do something about it. At Cision, many of our team members have worked at other technology corporations.

Branding 231

Branding Brand Employee Data 231

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience.

Engineering 100

Engineering Writing Mobile SEO 100

Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D.

Technology 86

Technology Automotive Mobile Conference 86

Wadds Inc.

MARCH 8, 2023

Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. A common approach to innovation in a mature organisation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology.

Tools 98

Tools Writing Web Pitching 98

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. 51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity.

Mobile 153

Mobile SEO Web Training 153

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Such requests often get ridiculed on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

Onclusive

JANUARY 17, 2018

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which authors are writing about that topic. Which brands, however, are making the biggest splash?

Trends 191

Trends Branding Brand Software 191

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations.

Technology 146

Technology Crisis Management Social Media Training 146

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 187

Enterprise Technology Tools Privacy 187

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 212

Marketing Content Marketing Data Social Media 212

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek. You can stop reading there.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Although Meltwater has solidified its position on the market, consumers say it's missing key features needed for an all-in-one PR workflow. It is currently used by more than 7,000 people in over 70 countries!

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Using data and technology can help you make pitching even more targeted and precise. This is where your research on what impactful authors write about and in which style comes in handy.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Laura covers cybersecurity and privacy with a consumer focus at CNET. Over the four years she’s been with the publication, Lily has covered breaking news and ongoing stories about many of the issues that plague technology. He also covers a wide array of topics related to technology and government affairs.

Twitter 221

Twitter Report Privacy Government 221

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 179

Study Communications Survey Pitching 179

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Don’t run away from consumers. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping.

B2B 147

B2B Data Retail Survey 147