Agility PR Solutions

JANUARY 30, 2025

In an age where consumers are inundated with information, small brands often find themselves competing not just against larger corporations but also against the noise created by social media and digital marketing. Effective corporate PR can be the linchpin that connects these brands to their target audiences.

Storytelling 183

Storytelling Corporate Branding Brand 183

5W PR

NOVEMBER 12, 2024

With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.

Trends 78

Trends Consumer Marketing Viral 78

Ronn Torossian

NOVEMBER 14, 2022

Blogging is a great way for companies to engage their target audiences, generate more backlinks, and develop a more trusting relationship with the consumers. The post Using Marketing Tools for Emails appeared first on. However, creating and distributing blog posts takes quite a bit of time so companies have to use it wisely.

Tools 195

Tools Marketing Consumer Blogging 195

5W PR

JANUARY 30, 2025

Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz. This evolution reflects broader shifts in how people consume information and how search engines index content.

SEO 143

SEO Social Media Crisis Communications Media 143

NewsWhip

OCTOBER 30, 2024

CrowdTangle, a social listening tool used across the media, entertainment, sports, and academic worlds, is, alas, no more. The tool had thousands of users worldwide and was used in critical work across elections, business development, and research. We worked to understand customer needs and the business context around that.

Tools 78

Tools Reddit Viral Instagram 78

5W PR

NOVEMBER 13, 2024

Privacy-First Practices With consumers and regulators increasingly demanding transparency and data protection, privacy has become a priority across the industry. The end of third-party cookies and the adoption of privacy-first tools, such as data clean rooms, are reshaping how companies approach advertising and audience engagement.

Advertising 157

Advertising Advertising Privacy Ethics 157

Ronn Torossian

MAY 27, 2021

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].

Marketing 370

Marketing Tools Strategy Consumer 370

Business Wire

SEPTEMBER 1, 2023

Joint press releases are a valuable tool for boosting product and brand awareness. A joint release not only informs the media, investors, businesses, and consumers about products, it also acts as a mutual endorsement of the partnering companies' services.

Consumer 369

Consumer Tools Company Branding 369

ImPRessions - Crenshaw Communications

AUGUST 11, 2021

Newsletters are another essential tool for any PR person’s inbox. Podcasts are not only a great way to go in-depth on a topic, but they’re also an easy way to consume news on the go. What are some ways you consume the news that others may not know about? Newsletters. Let us know on Twitter @colleeno_pr ! .

Consumer 193

Consumer Journalism Training Twitter 193

Solo PR Pro

DECEMBER 12, 2024

Additionally, AI tools offer unprecedented opportunities to streamline business-building processes, especially for Solo PR Pros. The Accessibility of AI Elaine Pofeldt, an independent journalist and expert in entrepreneurship, shared in a recent episode of That Solo Life that the adoption of AI tools is becoming increasingly accessible.

Tools 52

Tools Energy Small Business Software 52

Agility PR Solutions

APRIL 19, 2023

The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. The emergence of new tools such as ChatGPT and alike that utilizes […] The post Consumer conversations and social influence for brand success appeared first on Agility PR Solutions.

Consumer 157

Consumer Branding Brand Tools 157

Onclusive

JULY 27, 2023

We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Why use a planning tool as a strategic lever?

Tools 354

Tools Internal International Resources 354

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Second, the company has developed share-of-voice and attribution tools.

Software 182

Software Tools Print Technology 182

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. You can go further by analysing competitor activity and consumer discussions to see how you compare.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

SEPTEMBER 27, 2017

It is vitally important to have media and social monitoring tools in place with regularly alerting so that you know immediately when news hits and a crisis starts to bubble to the surface. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

APRIL 21, 2020

The first step toward implementation is to examine tools that are already in your backyard. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

The first step toward implementation is to examine tools that are already in your backyard. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Prowly

DECEMBER 17, 2024

We get it, finding the perfect PR tool can be overwhelming. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life. What is Prowly? Makes a difference!

Comparison 104

Comparison Software Tools Analytics 104

Prowly

JANUARY 29, 2025

Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Brand health refers to how well a brand is perceived by consumers.

Measurement 104

Measurement Branding Brand Analytics 104

PRSay

JANUARY 3, 2025

In contrast, consumers love it when brands feel real and authentic. Practically, this means that consumers value honesty and relatability over perfection in brand messaging. According to one study , 50% of consumers say they can tell the difference between AI-generated content and authentic content created by humans.

Trends 97

Trends Branding Brand Publicity 97

PR in High Definition

NOVEMBER 22, 2024

With the rise of AI tools, many of us are exploring how these innovations can support our daily tasks, particularly the more time-consuming ones. Tools like ChatGPT do not inherently know the truth. This change encourages the AI tool to prioritise evidence-based responses over speculative ones.

Ethics 117

Ethics Product Launch Data Trends 117

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. In simple terms, it’s a language-processing tool powered by artificial intelligence. That’s why I was surprised that its post claimed to be a tool for media monitoring.

Tools 353

Tools Trends Creativity Web 353

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Platforms like Cision or Muck Rack are great tools for collecting emails and researching new journalists, but in the current media landscape, information may not be updated as quickly in these databases. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. They’re terrific tools for PR teams because they offer a fresh way to spread a PR message, and they tend to be highly targeted. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. This expansion brings increased scrutiny from regulators and consumers alike, making strategic PR essential for success. This includes third-party seller sites and affiliate marketing programs.

Publicity 78

Publicity Guidelines Education Consumer 78

Agility PR Solutions

FEBRUARY 25, 2025

Digital marketing has revolutionized the way hospitality brands engage with consumers. In theory, hospitality digital marketing should be the perfect tool for an industry so […] The post The perils of digital marketing in hospitality: How these high-tech campaigns fell flat first appeared on Agility PR Solutions.

Hotels 105

Hotels Marketing Travel Technology 105

Agility PR Solutions

JANUARY 30, 2025

Digital marketing in 2025 is not just a tool but a necessity for businesses aiming to thrive in a highly competitive landscape. With rapid technological advancements and evolving consumer behaviors, marketers must adapt their strategies to effectively connect with their target audience.

Strategy 105

Strategy Marketing Technology Consumer 105

Prowly

DECEMBER 13, 2024

With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media. What are print media monitoring tools?

Print 104

Print Tools Software Media 104

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. The Martech-UGC Connection: Tools That Drive Results PR teams need the right technology stack to effectively collect, manage, and distribute user-generated content.

System 99

System Tools Policies Measurement 99

ImPRessions - Crenshaw Communications

MARCH 16, 2021

In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. It may also offer a greater reach, and its ad tools are far superior. LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. It has a user base of 1.6 Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

Agility PR Solutions

NOVEMBER 29, 2023

In that time, business priorities, strategies and cultures have been upended around the world, on a path to uber-productivity that has us all wondering what […] The post Taking the pulse of generative AI in its first year: New research explores GAI traffic, most used tools, and a notable decline in consumer usage appeared first on Agility PR (..)

Tools 110

Tools Consumer Strategy Trends 110

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Then there was the.com wave where certain services went online and sold to consumers. Tools like AirPR can help you to do that.”.

Storytelling 284

Storytelling B2C Retail Measurement 284

Agility PR Solutions

JUNE 23, 2024

In the contemporary digital age, ethical marketing is an imperative aspect of brand identity and consumer engagement. Ethical marketing refers to conducting business operations and promotional activities while upholding morality, transparency, and social responsibility principles.

Ethics 110

Ethics Tools Trends Strategy 110

5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. Emotional Connection Through Storytelling Authenticity allows brands to connect with consumers on an emotional level.

Marketing 78

Marketing Ethics Consumer Advertising 78

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. As easy as it may sound, one of the best social media strategies for marketers is still simply listening to consumers.

Social Media 272

Social Media Trends Media Instagram 272