Onclusive

JULY 27, 2023

We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Why use a planning tool as a strategic lever?

Tools 354

Tools International Internal Resources 354

Onclusive

MARCH 24, 2022

Get the right data & measurement tools. Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it. Establish your PR measurement framework.

Measurement 396

Measurement Data Hotels Viral 396

Buzzstream

JANUARY 15, 2025

This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. For instance, Chriss team compared newly launched value meals after their fast food inflation study went viral. Dont fear failure Not every campaign will hit.

Viral 62

Viral Digital PR Pitching Data 62

Prowly

APRIL 10, 2025

A single incident can go viral and damage your brand image significantly. Such actions need resources and tools to monitor social media platforms in order to catch and respond to any new mention. And as you may assume, it went viral, sparking widespread outrage and damage to their social media reputation and overall brand image.

Social Media 104

Social Media Reputation How To Media 104

5W PR

FEBRUARY 11, 2025

For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. This velocity means brands often find themselves playing defense against viral falsehoods before they’ve even identified the source. Social media amplifies these challenges.

Brand 78

Brand Branding Viral Training 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. Speed is of the essence, which is why PR teams and agencies should be prepared with the right listening and monitoring tools and, critically, a plan for quick response.

Construction 385

Construction Social Media Crisis Reputation 385

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. PR people, journalists, and everyday news consumers worry about the integrity of the news that reaches us, especially on social platforms. Most striking were the factors that do not explain the virality of false information. Why is false news so shareable?

Social Media 220

Social Media Viral Media Study 220

Prowly

DECEMBER 13, 2024

With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media. What are print media monitoring tools?

Print 104

Print Tools Software Media 104

Prowly

FEBRUARY 3, 2025

Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. Media monitoring for better brand insights To have a well-rounded strategy, implementing media monitoring tools that provide social listening insights is vital.

Examples 104

Examples Brand Branding How To 104

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Alternatively, keep a track of the backlinks on poor-quality websites with tools like Ahrefs.

Google 259

Google Digital PR Mobile SEO 259

Cision

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. One of the major issues behind this disconnect is that the industry has been slow to adopt the tools that are already available. So why should we argue that the way we tell them shouldn’t? Connecting Data and Storytelling. Be emotive.

Storytelling 0

Storytelling Data Communications Technology 0

Remote PR Jobs

JULY 11, 2024

Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. For example, a brand aimed at millennial, tech-savvy consumers might adopt a lighthearted and humorous tone, whereas a company targeting seasoned professionals might use a more formal or straightforward voice. Consistency is key!

Brand 213

Brand Branding Storytelling Airlines 213

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

Prowly

DECEMBER 9, 2024

Prowly gets this data direct from Semrush, one of the world's most accurate SEO tools. 9 Digital Trends Visits per month: 16M Influence score: 89 Contributing journalists: 51 Digital Trends is your ultimate tech lifestyle guide, offering insights on gadgets, home automation, and the latest in consumer tech.

Pitching 104

Pitching Sports Analysis Financial 104

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. HugOps [link].

Crisis 271

Crisis Brand Branding How To 271

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Trying new tools for the short free trail week is more often than not confusing and time-consuming. Lucky for you, I’m a tool connoisseur.

Tools 72

Tools Viral Engineering Comparison 72

Business Wire

MARCH 20, 2018

He said people like to consume quality stories as they always have. When asked about the length of articles, panelists agreed that both long and short form content are important to create as different audiences consume in different ways. Analytics surface what news and consumer stories are performing the best.

Reddit 160

Reddit Media Analytics Trends 160

Melissa Agnes

SEPTEMBER 4, 2014

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. Using this approach, each expert can bring its own “tool” to the table, rather than a professional only trying to utilize his or her techniques when there may be better alternatives.

How To 238

How To Wikipedia Viral Course 238

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. But the prominence of AI talk at Cannes is with good reason: This year’s rapid adoption of tools like ChatGPT has sparked a discussion about the potentials — and risks — of AI in the advertising business , even before the festival kicked off.

Creativity 156

Creativity Meeting Advertising Advertising 156

The Proactive Report

DECEMBER 26, 2022

Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. He had always been interested in music from the 1980s.

Video 162

Video Film Facebook Social Media 162

Waxing UnLyrical

JULY 30, 2014

The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships. The great promise of social media has been to give consumers more power through connection to their favorite organizations.

Viral 104

Viral Community Nonprofit Social Media 104

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. Listen to Increase Customer Spend. Empowered customers are on the move.

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. But as a demand generation tool, PR is highly imperfect. Public relations is at its best as part of a bigger-picture plan that comprises other marketing disciplines and tools. Convey Expertise. Expertise is a powerful differentiator.

Education 120

Education Leadership Viral Consumer 120

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. What are the content consumers sharing and talking about the most? Data compiled by Sprout Social from an early spring 2020 survey before the pandemic showed how marketers and consumers are trending. What topics are they absorbed with?

Consumer 97

Consumer Trends Viral Survey 97

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

Cision

DECEMBER 5, 2017

Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. If you don’t have an in-house graphic designer, there are numerous of free tools available on the internet. Journalists and consumers crave videos.

Infographics 235

Infographics Case Study Content Marketing Video 235

Remote PR Jobs

SEPTEMBER 25, 2023

As consumers continue to look to social proof and opinion, influencer marketing has evolved. Brands are using influencers and other engagement tools to connect with consumers on a more personal level. As mentioned above, influencer marketing is key to being relatable to younger consumers, as is the emerging world of podcasts.

Media 100

Media Print Radio Consumer 100

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. Failing to adapt and staying stagnant can lead to a decline in relevance.

Social Media 118

Social Media Video Marketing Media 118

Buzzstream

NOVEMBER 21, 2024

This newsletter is an invaluable tool for inspiring and ideating. Iona Townsley of PR consultancy Heroine and Annie Shortland of BuiltVisible compile hundreds of campaigns each month broken up by industry: For someone like me, finding campaign examples to include in posts or for inspiration is always a time-consuming process.

Digital PR 62

Digital PR SEO Web Resources 62

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . How can they overcome them?

Television 120

Television Travel Tourism Pitching 120

5W PR

SEPTEMBER 19, 2023

This level of personalization increases engagement and helps build stronger connections with consumers. Influencer partnerships Influencer marketing has emerged as a powerful tool in digital PR. Social media and review platforms empower consumers to voice their opinions openly.

Viral 78

Viral Digital PR Storytelling Reputation 78

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. What are the tools your team couldn't live without? It is truly inspiring to watch.

Creativity 120

Creativity Comparison Consumer Examples 120

Melissa Agnes

FEBRUARY 3, 2015

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. How does each stakeholder group prefer to consume their media? Never knowing if something is going to go viral against you in a negative way… but wait!

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Cision

JULY 20, 2015

One of its greatest tools are “triggers.” Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Every product can’t go viral or generate a lot of word-of-mouth buzz. ” 3.

Energy 120

Energy Viral Storytelling Community 120

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Market research is vital to understanding how target audiences consume info,” said Haworth. APR , senior vice president of the Indianapolis-based PR firm Hirons, who led a PD session on Oct.

Social Media 120

Social Media Conference Media Corporate 120

Prohibition

AUGUST 5, 2022

Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way. This is a great example of a brand understanding their consumer base and jumping on a trend quickly and simply to join the conversation – something key for a strong social media strategy.

Instagram 118

Instagram Social Media Video Facebook 118

NewsWhip

JUNE 2, 2020

They needed a tool guaranteed to deliver. “. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting.

Case Study 78

Case Study Study Viral Data 78