Sword and the Script

APRIL 1, 2025

Of course, as widely reported fewer people trust the media. Prophet cites Pew Research data that one in five Americans now regularly get their news from social media influencers as part of its motivation to add influencer marketing to its product. PR pros are getting into publishing with content marketing.

Software 159

Software Pitching SEO Tools 159

The Proactive Report

DECEMBER 24, 2014

And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR? If your immediate reaction is ‘games, of course’, think again. percent access content/information. For daily updates on PR and tech trends follow me on Twitter. access the Internet.

Mobile 201

Mobile Strategy Web Consumer 201

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. I first spotted the data about the content length on MarketingProfs.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? and, of course, KPIs. Q2: Do KPIs also apply to PR? Please give examples.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. More on this in a bit.)

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

FEBRUARY 13, 2025

At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy. Should This Impact Your SEO or Digital PR Strategy? Im here to tell you that it shouldnt impact your SEO or Digital PR strategy. Heres why: 1.

SEO 62

SEO Journalism Radio Google 62

Buzzstream

SEPTEMBER 3, 2024

With BuzzStream, users can efficiently discover contact information, send personalized outreach emails, track communications, and measure the effectiveness of their link building and digital PR efforts. For example, say BuzzStream was releasing a new digital PR course.

Pitching 126

Pitching How To Digital PR Data 126

The Proactive Report

APRIL 28, 2015

Then use that feedback to course-correct if there are any genuine issues. You can access the recording of this hour-long conversation with David Berkowitz at the Commpro.biz Digital PR Channel. And encourage the customers with great stories to post them online. Follow me on Twitter.

Storytelling 100

Storytelling Tools Digital PR Course 100

Garrett Public Relations

JULY 31, 2022

Of course, that word can be scary. The post Why You Shouldn’t Pull Back on Public Relations During a Recession appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Chances are you’ve probably heard economists say the U.S. may be facing a recession. Some may have forgotten the economy is cyclical.

Publicity 103

Publicity Course Small Business B2B 103

Doctor Spin

JANUARY 8, 2022

Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. There’s email marketing , not email communications. There’s content marketing , not content communications.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. There’s email marketing , not email communications. There’s content marketing , not content communications.

Industry 52

Industry Web Wikipedia Education 52

The Proactive Report

MAY 10, 2016

With intelligent use of small business online marketing you can expand your venture quickly. The beauty of Instagram is the appeal of visual content. Of course photography-rich businesses have benefited – like the fashion world – but many other companies have found success in the space too.

Small Business 100

Small Business Instagram Banking Fashion 100

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Writers appreciate content promoters who take the time to read, analyze, and understand their interests online. Engaging with publishers is an important part of content marketing, and it could mean the beginning of a new publisher relationship.

Pitching 87

Pitching Examples Social Media Trends 87

Sword and the Script

MARCH 1, 2022

Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Notified adds coverage books.

Software 150

Software Case Study Advertising Advertising 150

Buzzstream

MAY 2, 2024

There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content.

Creativity 117

Creativity Digital PR Data Pitching 117

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. In the content marketing and PR world, hacking the press is similar to hacking a target audience.

Content Marketing 60

Content Marketing Infographics Google SEO 60

ZudePR

JANUARY 21, 2016

I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Not just websites either; wider web marketing as well. Digital PR. Truthfully.

Digg 104

Digg SEO System Reddit 104

Buzzstream

FEBRUARY 17, 2025

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Of course, measurable is the keyword here.

Digital PR 112

Digital PR Report Google Radio 112

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Sources: New York Times , PR Newswire , MultiVu ). 6a) June 6, 2016: DOJ Rules on PR Newswire. 1) February 18, 2014: Enter GTCR

Technology 14

Technology Company Software Marketing 14

Critical Mention

OCTOBER 24, 2019

It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. Our top picks: PR strategies can vary from organization to organization. PR Couture. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary.

Blogging 68

Blogging Education Resources Creativity 68

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Communications Conversations

JANUARY 13, 2017

In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love. I’m also focusing on taking electives courses that will help me in leadership development. That’s what PR people need from PRSA.

Insurance 60

Insurance Insurance Social Media Corporate 60

Burrelles Fresh Ideas

JUNE 13, 2023

Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports.

Trends 60

Trends Media Report Technology 60

ZudePR

JANUARY 26, 2016

.” Dave, the PR: If you’re a PR consultant and don’t wish to starve, you need to meet people. It is important to remember that in this brave new world of content marketing, most of your business depends on who you know. Of course, for them to recommend you, they need to be comfortable with what you know.

How To 65

How To Meeting Creativity Agency 65

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Conclusion.

Digital PR 251

Digital PR How To Small Business Analysis 251

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. You will then gain insights into what style of content (lists, videos etc.)

Digital PR 161

Digital PR Tools Pitching Film 161

Frederik Vincx

DECEMBER 11, 2015

Of course, no single employee can handle every task. PR is a broad industry that calls on multiple competencies. Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. From the PRCA Digital PR Report 2015.

How To 60

How To Software System Employee 60

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business?

Agency 100

Agency Survey Customer Service Engineering 100

Buzzstream

JANUARY 22, 2025

They’re the markets that we’re working with mainly. But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digital PR, but also to make a difference, you will need guest posts and niche edits. Jasper Morris: Yeah.

Engineering 62

Engineering How To SEO Google 62

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

DECEMBER 11, 2024

Instead, invest in high-value content that you can repurpose, remix, and redistribute repeatedly across various channels for long-term ROI. Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. It was a digital PR piece.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Sword and the Script

DECEMBER 10, 2024

I wouldnt be surprised if we see more brands, companies, and thought leaders jumping on board, whether thats through podcast ads, starting their own shows, or making guest appearances part of their marketing game plan. Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. It was genius.

Marketing 216

Marketing Content Marketing Data Pitching 216

Buzzstream

FEBRUARY 5, 2025

Who better to learn how to hire and build a digital PR team than a former PR-turned-recruiter? Then in 2020 he took the leap and started his own recruitment agency for digital marketers, With Frontier. I asked James if he had some time to share his thoughts and tips on hiring digital PRs today.

How To 62

How To Digital PR Agency Training 62