Contently - Strategy

AUGUST 2, 2024

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Content Marketing 52

Content Marketing Strategy Marketing SEO 52

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 74

B2B Content Marketing Trends Marketing 74

Contently - Strategy

APRIL 3, 2019

Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. That’s what’s at risk when marketing and sales teams fail to work together. Even though they share common goals, they don’t always communicate, which leads to content chaos, wasted resources, and lackluster results. Ask a Content Strategist.

Enterprise 77

Enterprise Content Marketing B2C Data 77

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. Martech is not marketing. The post Martech is NOT Marketing; Long Live Marketing appeared first on Sword and the Script.

Marketing 107

Marketing Comparison Enterprise Technology 107

Cision

NOVEMBER 10, 2015

Leads don’t grow on trees, and success certainly doesn’t spring forth from winging a marketing strategy. This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Images: Sharon Sinclair , Simply CVR ( Creative Commons ).

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. By 2014 it was obvious that video was the rising star of content marketing. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Marketwired

FEBRUARY 23, 2016

Canva does an incredible job empowering everyone to be creative. Everyone agrees that visual content is a major media trend that will continue to have prominence. TechCalendar takes the tens of thousands of consumer- and enterprise-focused events, awards and speaking opportunities and places them into one easy-to-search database.

Tools 125

Tools Analytics Software B2C 125

Sword and the Script

MAY 13, 2017

3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. Also see: Revenue Attribution and Proving Value in Marketing [UML]. Is your agency bringing creative thinking to the table?

Strategy 95

Strategy Marketing Measurement B2B 95

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. This helps you create better content and continue to optimize your existing content.” ” Interactive content encompasses a variety of formats like videos, calculators, quizzes, and even games. Here are the five biggest trends you need to know.

B2B 143

B2B Trends Video Course 143

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. I love traditional marketing automation. Ideas are organized by marketing category (e.g. Are you ready? 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

FEBRUARY 12, 2019

At another company, in its third-year blog was very clearly an important part of the buyer’s journey for roughly one-third of enterprise deals with an average selling price for SaaS product with an ASP of $1.3 bring creative ideas and use data to execute? Looking for an agency partner that can both. Give our services a try.

Blogging 127

Blogging Survey B2B Analysis 127

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Enterprise and workplace. The premier gathering of digital marketers on planet Earth!”. “The The premier gathering of digital marketers on planet Earth!”. Content Marketing World Conference and Expo. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

ISEBOX

MARCH 18, 2016

The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. An Enterprise version is slated for release in early 2016. You can also set up notifications that alert you when a journalist links or mentions content that matches designated keywords. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

Contently - Strategy

FEBRUARY 22, 2023

Enterprise software provider SAP live streams conversations with its high-profile customers each month in a series called “Better Together: Customer Conversations.” Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space.

Video 125

Video Strategy Marketing Instagram 125

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. 1) Soft interviews on your company blog. Time is another important part.

B2B 82

B2B Media eBook Interviews 82

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out.

Blogging 60

Blogging Enterprise System Media 60

Barokas

AUGUST 1, 2019

While many consumer brands have developed robust strategies that fight to keep readers’ fleeting attention spans—one study said the average person will spend only 37 seconds reading an article—about half of B2B and enterprise marketers struggle with content output.

B2B 60

B2B Survey Case Study Enterprise 60

Sword and the Script

MAY 8, 2018

If spending is indeed this high, I hope marketers are investing equally in strategic purposes and long-term programs such as audience building and subscribers to your content marketing platform. If you enjoyed this post, you might also like: Where and How B2B Marketing Generates Leads it Likes [Study]. Creativity: 19.4%.

Survey 67

Survey B2B Marketing Mobile 67

Contently - Strategy

JULY 23, 2024

But it doesn’t mean it’s time to throw in the towel when it comes to content marketing. High-quality, authoritative, and engaging content will still be crucial, perhaps even more so than before. Brands will need to get creative with first-party data collection and customer touchpoints.

Strategy 66

Strategy SEO Google Engineering 66

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Will people (e.g.

Analytics 71

Analytics Data Pinterest System 71

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Who Should Attend? AI should make us better people, professionals and brands. A strategic approach to solving problems, identifying use cases and integrating AI is essential.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker. Should marketing be a profit center? More than just covering the expense of the conference, marketing was seeking to profit from it.

Marketing 60

Marketing Conference Software B2B 60

ISEBOX

FEBRUARY 26, 2016

As a result, there are typically limited creative options, and there is a complete loss of control after the “push” occurs on the wire. It’s not uncommon for us to have a client track more than 1500 pieces of content that have been downloaded by various media outlets.”. Speed Matters.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

PR 20/20

JANUARY 29, 2019

A lot of people suck at content strategy. Content strategy is an art and a science, after all. We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. We human marketers tend to use gut feeling to determine what to publish next.

Tools 51

Tools Strategy SEO Enterprise 51

Sword and the Script

JUNE 19, 2018

He notes for all its shortcomings, it’s still an envy of vendors and serves as a cheat-sheet for enterprise buyers: “…the vendor community and IT leaders continue to support the Magic Quadrant; vendors by promoting Magic Quadrants when they are designated Leaders, and IT management when they use MQs to short-list vendors.”. Talk to Us !

Enterprise 67

Enterprise Technology Report Company 67

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

APRIL 1, 2024

It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. Here’s how to create SEO-driven content that stands out from the competition. For enterprise B2B companies, the math gets even worse. Start there.

SEO 52

SEO Engineering Writing How To 52

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Who Should Attend? AI should make us better people, professionals and brands. A strategic approach to solving problems, identifying use cases and integrating AI is essential.

Conference 40

Conference Marketing Analytics Case Study 40

Beyond PR

MARCH 15, 2016

The best creative managers know how to fashion visuals that are both attractive and functional, while creating a rich and consistent visual story across your website, events and individual pieces of content.

Marketing 40

Marketing Storytelling Fashion Technology 40

Contently - Strategy

JUNE 13, 2024

In this case, brands would need to get creative with interactive tools and immersive experiences. One possible adaptation for marketers might be to focus more on creating engaging, shareable content that encourages users to visit websites or promises enticing incentives. This could potentially cause dips in web traffic.

SEO 52

SEO Google Privacy Engineering 52

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 20, 2022

Onalytica is probably the closest, but the site is unfocused: when you can search for anything from animation to zoology, that doesn’t give B2B marketers or PR professionals confidence about deep B2B influencer marketing expertise. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. thousands of subscribers – including a “who’s who” in our target market.

B2B 109

B2B Leadership Marketing Blogging 109

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. He’s really creative and helped rewire my news brain to approach projects in ways that cut through the noise and make an impact. Two things: 1) The pace.

Media 112

Media Journalism Report Video 112

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 91

B2B Social Media Company Marketing 91