Contently - Strategy

SEPTEMBER 4, 2024

It revealed valuable insights about content longevity, SEO, and how our readership has evolved. Here’s what the exercise taught me—and what I think other content marketers can learn from my experience. Here’s what we did—and how other content marketers can apply these learnings to their own strategies.

Blogging 89

Blogging SEO Analysis Content Marketing 89

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is content marketing? Some examples of content marketing include: Infographics.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

Remote PR Jobs

DECEMBER 12, 2022

Every company requires a different approach, so be sure to consider whether your skill set meets their goals when asking this question. Knowing your audience allows your PR team to tailor campaigns, content, and brand voice to best fit their needs and interests. What are the opportunities and/or challenges your company is facing?

Privacy 258

Privacy Meeting Strategy Social Media 258

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 69

Content Marketing B2B Survey Analysis 69

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Creativity and imagination. What will I get at Prohibition?

B2C 133

B2C Healthcare Training Agency 133

Sword and the Script

AUGUST 20, 2016

For all the sophisticated visual representations of the buyer’s journey – Venn diagrams, inverted funnels and figure-eight models – the net result of these meetings often boils down to increasing the volume of email marketing or spending more on PPC. It’s been a trend in content marketing too. But is that really scale?

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Sword and the Script

NOVEMBER 10, 2020

On top of that, you’ve got back-to-back meetings, mandatory classes, expenses, town halls and more. We can talk all day in meetings, but someone in your organization still has to produce the marketing materials that advance your message. Marketing doesn’t need another reviewer, but it always needs input from other departments.

B2B 175

B2B Marketing Survey Case Study 175

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 144

How To Creativity Storytelling Writing 144

Sword and the Script

JUNE 12, 2018

It’s a good reminder, that it’s not the press release distribution service that results in an effective story, but rather it’s the content and context. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. 11 Simple Ways for PR to Score Content Marketing Points.

Creativity 62

Creativity Infographics B2B Corporate 62

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. Now I was strangely stumped, even disinterested. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

Sword and the Script

AUGUST 26, 2014

. ——————————————————— Related content: 6 Creative PR Ideas for Blended Media. Content Marketing *is* PR. PR Strategy: Paid Media Tactics for Earning Media. We still had a voice in the trade press.

Trade Shows 132

Trade Shows Conference Pitching Meeting 132

Polaris

NOVEMBER 24, 2014

Marketing and PR includes everything from media relations and blogger outreach to content marketing and social media, not to mention government relations, internal communication and issues management. Then look for companies with experience meeting similar challenges—even if it’s in a different industry. 2: Scope of work.

Marketing 168

Marketing Policies Agency eBook 168

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Critical Mention

FEBRUARY 10, 2018

What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. You’re constantly meeting new people and getting a glimpse into what they do. Creativity matters . There are more ways than ever to be creative in PR. via GIPHY. PR’s not a one-trick pony . via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Contently - Strategy

SEPTEMBER 5, 2024

Tips on creating fintech case studies While many B2C brands can breeze through content creation, fintech brands face strict regulations and approvals that would make even a seasoned bureaucrat break a sweat. It makes fintech content marketing a meticulous act of balancing compliance and creativity.

Case Study 52

Case Study Study Storytelling Infographics 52

Polaris

NOVEMBER 23, 2014

However, I can report that, out of necessity, I’m rapidly becoming more efficient and more creative at blogging. An editorial calendar is essential for getting approval for suggested topics, meeting deadlines, avoiding repetition and ensuring we put the correct emphasis on particular topics. What’s next with my blogging binge?

Blogging 126

Blogging Creativity Writing Media Training 126

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

Contently - Strategy

OCTOBER 18, 2023

The good news is there’s no need for marketers to pivot careers just yet. With content marketing, brands can deliver personalized and relevant customer experiences that not only nurture them through the funnel but also provide value, build trust, and foster lasting connections. The result? Even better, they trust you.

Content Marketing 52

Content Marketing Marketing Comparison Data 52

Cision

APRIL 28, 2016

JConnelly wanted to make it such an important part of the DNA at the firm that it created an executive-level position to look at new business models and opportunities, explore new technology that could help clients think through strategic problems in a more creative way. What are the biggest content marketing mistakes that brands make?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Sword and the Script

JANUARY 25, 2022

Marketing and PR are hard enough without the addition of a self-imposed restriction. I’ve long advised marketers to use a Creative Commons license. Creative Commons has several different licenses that can both meet your needs and clearly facilitate sharing. I found it on the Creative Commons website.

Infographics 112

Infographics Marketing Viral Creativity 112

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. Atomized content caters to these preferences by meeting audiences where they’re most comfortable.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. CMOs see content marketing solutions as part of every aspect of audience engagement. This has deep consequences for how to staff a content marketing team and where it sits.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” This makes sense; compliance approvals for content marketing are a notorious challenge in the industry. However, we saw a shift on that front in our 2021 report on the state of finance content. Invite compliance into the creative process.

Financial 129

Financial Banking How To Marketing 129

Sword and the Script

APRIL 25, 2017

PR pros, content marketers and community managers should spend the bulk of their time networking and attending sessions. This is because while customers and prospects will peruse the exhibit floor and the booth, reporters and influencers are giving sessions, conducting meetings or generally out networking. Talk to Us!

Trade Shows 100

Trade Shows B2B Conference Marketing 100

Critical Mention

JULY 13, 2021

Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions. But in the end, everybody at Critical Mention felt it was worth the work to provide our clients with the best product possible,” said Chief Technology Officer Vishal Padhye.

Instagram 156

Instagram Industry Media Analytics 156

Contently - Strategy

SEPTEMBER 11, 2024

The rise of AI-powered tools in the marketing sphere marks a significant shift, opening up a world where the creation of stunning, compelling imagery is not only faster but also more personalized and innovative than ever before. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Marketing Strategy Branding 52

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. First client meeting fear?

Tools 137

Tools Publicity SEO Measurement 137

Cision

AUGUST 12, 2016

In a recent Content Marketing Institute study, more than half of marketers agreed that webinars/webcasts are one of the most effective channels in a marketing strategy. This same study also found that marketers struggle to create content that engages their target audience. Invite Email No.

Study 0

Study Creativity Analytics Content Marketing 0

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers. Big difference.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 130

Strategy Crisis Marketing B2B 130

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and best practices.

Strategy 120

Strategy How To Content Marketing Mobile 120

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Ask yourself; Are all of your meetings today really necessary? Automated insight from excel spreadsheets? We love [link].

eBook 120

eBook Google Tools Analytics 120

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Get your copy of The New Rules of Marketing and PR. How did they meet?

Marketing 118

Marketing Social Media Trends Instagram 118

Communications Conversations

JULY 23, 2019

By regularly communicating with marketing teams at 100 Renewal by Andersen locations across the country, she’s constantly working to identify and develop great story ideas to feed our earned media, public relations, influencer and content marketing strategies. Andi Pepin, creative producer-Target.

Transportation 122

Transportation Social Media Corporate Agency 122