Polaris

JANUARY 17, 2015

He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. He recalls the conversation in a YouTube video, “You have all of these surfaces in your restaurants, like the cups and the bags. Not as any kind of marketing tool. Content marketing lessons for smaller brands.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 101

Content Marketing Marketing SEO Video 101

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Vice President, Marketing Technology. Christopher S.

Creativity 96

Creativity Product Launch Examples Energy 96

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. For ideas, consider the following tips. Add a Human Element. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

ISEBOX

MARCH 14, 2016

But there are a couple times a day when we stumble upon a must watch video on YouTube like “ Great White Shark Surfing ” or, some awkwardly “wrong” video with Louis CK, or, for those of you more enlightened something more educational. Producing great content is always easier said than done. You’ll get there. (Or

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 76

Creativity Product Launch Examples Energy 76

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. In addition, Facebook’s in-feed video player makes YouTube’s look like an ugly duckling.

Video 120

Video YouTube Mobile Advertising 120

Critical Mention

NOVEMBER 20, 2020

In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. Some companies have even seen upwards of $18 in earned media value. Reach a Wider Audience. Based on the influencer’s stats (i.e. Trust in your Brand.

Tourism 157

Tourism YouTube Radio Social Media 157

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

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Video Strategy Marketing YouTube 120

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over. How do you make the topic fun and interesting?

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Video B2B Film Marketing 153

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Critical Mention

JULY 13, 2021

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

Cision

NOVEMBER 6, 2015

Some quick statistics: Millennials turn to YouTube for instructions. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? Are your videos mobile-friendly?

Video 120

Video Trends YouTube Television 120

Cision

NOVEMBER 18, 2015

It’s exciting to see so many tools to help us be better at social media and content marketing, though it can be overwhelming to keep up with them and learn how to use them all! Fortunately for you, I’ve done the work for you by identifying five fantastic marketing tools. TweetJukebox. Share links you post on Facebook to Twitter.

Social Media 120

Social Media Tools Marketing Media 120

The Proactive Report

FEBRUARY 3, 2015

The video has already has almost 2 million views on YouTube. The spot has racked up almost 24 million views on YouTube. The game has indeed changed – it takes smart, creative ideas, excellent execution and real-time interaction to win this race. Content Marketing Online PR digital PR likeagirl mcdonalds.

Social Media 100

Social Media Digital PR Media YouTube 100

Cision

NOVEMBER 19, 2015

Go outside-the-box with your content marketing. The same rings true on live-stream apps where content is removed after 24 hours. Companies that want to capture or share videos for longer periods of time can save and upload them to YouTube or use services like Katch to streamline the process. Be willing to accept mistakes.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Contently - Strategy

JUNE 6, 2024

This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. When planned correctly, content marketing is still one of the most valuable investments brands can make.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Polaris

APRIL 7, 2015

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. However, length can vary depending on the creative concept.

Video 100

Video Brand Branding Television 100

Cision

AUGUST 22, 2015

Additionally, look into acquiring a Creative Commons license so others properly attribute your content when referenced elsewhere. Record a mini clip and publish it on YouTube to give viewers a behind-the-scenes glimpse. Images: Stephan Ridgway , Rob McDonald ( Creative Commons ). Leverage Social Media for Promotion.

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How To SEO Mobile YouTube 120

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Cision

OCTOBER 21, 2015

Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. By tapping emotions, exploring the ups and downs of his business and bringing his personality to light, he was able to make his content shine. Learn how to amp up your content marketing with influencers.

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Storytelling Case Study Crisis Viral 120

Contently - Strategy

FEBRUARY 22, 2023

Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. Ninety percent of marketers who leveraged short-form video in 2022 plan to keep doing it this year. And brands noticed.

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Video Strategy Marketing Instagram 125

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

DECEMBER 10, 2014

When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Yet, few companies promote videos or run ads on YouTube.".

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Creativity Unbound.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR 20/20

SEPTEMBER 17, 2019

“Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 158

Communications Radio Sports Social Media 158

Cision

APRIL 6, 2015

iTunes and YouTube don’t deduce context from audio alone. Tags serve to categorize your content. Look at podcasts on YouTube, Soundcloud and other popular hosts, and you’ll see that tags help to add appropriate context to the file. Best Practices Featured Content Marketing' descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Cision

AUGUST 27, 2015

Why should your brand consider adding podcasts to your content marketing strategy? Turner said podcasts better enable people to have emotional responses to our content. With Call Recorder, you can also capture and save video to post to your YouTube channel or embed in blog posts. Recording software – $30.

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Skype Interviews Mobile Software 120

Shift Communications

DECEMBER 15, 2015

Vine is like the Twitter of YouTube. If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. If you want to film a long informational video, YouTube is probably more of the platform for you. The major caveat of Vine is that there is a growing flood of visual content.

Brand 60

Brand Branding Film YouTube 60

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. When it comes to content marketing, employees are the key to scale.

Marketing 84

Marketing Employee Survey Social Media 84

Sword and the Script

JANUARY 1, 2019

6) Is Creativity a Skill or Talent? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. This is another good piece from the Unscripted Marketing series focused on creativity. 5) Did Outbrain Try to Pitch Content Marketing at Cannes?

Content Marketing 61

Content Marketing Survey B2B Google 61

Buzzstream

JANUARY 8, 2025

Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. This builds the ability to think on your feet and develop innovative angles for campaigns, newsjacking, or content creation. So that format can vary. And so that was huge.

Digital PR 62

Digital PR Google Comparison SEO 62

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Design under the assumption that your creative will be used on a mobile device. Keep up the pace.

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Video Instagram YouTube Creativity 58

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 76

Travel Hotels Storytelling Content Marketing 76

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Free Digital Marketing Tools for Content Marketing Support. YouTube Nonprofit Program : The YouTube nonprofit program is a cause’s best friend.

Nonprofit 82

Nonprofit Tools Marketing Skype 82