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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. PR is typically responsible for social sharing and media outreach, but marketing can power that content through paid opportunities and email marketing.

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9 Best SEO Tools for B2B Content Marketing Success

Contently - Strategy

The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient.

SEO 86
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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content.

B2B 120
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Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Martech is not marketing. The post Martech is NOT Marketing; Long Live Marketing appeared first on Sword and the Script.

Marketing 105
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Self-Imploding Brands & Missed Trust Signals

Marketwired

Because it wasn’t intuitive how the software worked —and there were a few feature glitches—important graphics were lost. I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket. I needed help and I needed it fast. Condescending.

Brand 100
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Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. You can also create email templates for common customer service inquiries, such as: Where’s my product? Content Creation. How do I return a product?

Marketing 120