Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 5, 2020

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. How Do Digital PR Leaders Compare?

Digital PR 132

Digital PR Twitter Content Marketing Industry 132

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Branding Brand SEO 62

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the content marketing agency North Star Inbound. This is more of an opportunistic approach to digital PR vs a tactic for pitching stories.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work. Answer the Public.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Proactive Report

FEBRUARY 22, 2016

The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true picture of news audiences and what they respond to. The API conducted a project of content tagging by topic with 55 news publishers.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true picture of news audiences and what they respond to. The API conducted a project of content tagging by topic with 55 news publishers.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Remote PR Jobs

SEPTEMBER 25, 2023

Whether you have a team of 2 people or 30, these metrics will help you stay aligned with your goals and find ways to improve your digital PR team. By tracking your team’s outreach activity, you can establish realistic goals for each team member to reach for each content marketing campaign.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

Buzzstream

JULY 1, 2024

So, I’ve analyzed other people’s studies to extract data that tell a story about what is working and why. Guest Posting is the Most Popular Link Building Tactic in 2024 There is somewhat conflicting data about tactics. Investing in a content marketing asset and pitching it via digital PR gives you more opportunities to impact SEO.

SEO 118

SEO Study Google Data 118

Buzzstream

SEPTEMBER 3, 2024

Although some media databases have staff devoted to manually updating their data based on journalist moves, it’s virtually impossible to catch all of them, so even the best databases still need verification. Database tools allow you to search for journalists based on keywords, industry/beat, and publication name.

Pitching 126

Pitching How To Digital PR Data 126

The Proactive Report

FEBRUARY 3, 2015

https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl. Content Marketing Online PR digital PR likeagirl mcdonalds. The game has indeed changed – it takes smart, creative ideas, excellent execution and real-time interaction to win this race.

Digital PR 100

Digital PR Social Media Media YouTube 100

Cision

JANUARY 10, 2018

Data-driven recruitment tools like Harver work to eliminate the tedious task of manually sorting through hundreds of applicants to find the perfect additions to your business. This means that a solid content marketing strategy will do wonders for your brand messaging. Conclusion. Author Bio.

Branding 254

Branding Brand Web Content Marketing 254

Buzzstream

MAY 9, 2018

We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.

Data 120

Data SEO Groups Pitching 120

Landis PR

NOVEMBER 4, 2024

Spin Sucks For those seeking to sharpen their digital PR skills, Spin Sucks delivers weekly episodes packed with actionable insights about modern communications strategies. Today, data plays an increasingly pivotal role in crafting effective PR strategies, which makes understanding how to interpret and act on analytics crucial.

Storytelling 52

Storytelling Analytics Leadership Trends 52

5W PR

OCTOBER 9, 2024

Content marketing is creating and distributing valuable content to attract and retain customers. With social media marketing, companies use social media platforms to build brand awareness and engage customers. This data helps identify what works and does not, allowing for continuous optimization.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

The Proactive Report

DECEMBER 9, 2014

a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015. Analyze the data gathered from this monitoring exercise. Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. CONTENT STRATEGY AS A COMPETENCY. Get the Digital PR Tips News letter. Altimeter ).

Strategy 149

Strategy SEO B2C Social Media 149

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. And they have to be skilled people who can actually find and analyze data that delivers AHA!

B2B 100

B2B Infographics B2C Case Study 100

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. For daily updates on PR and tech trends follow me on Twitter.

Mobile 201

Mobile Strategy Web Consumer 201

5W PR

SEPTEMBER 13, 2023

Integrated digital media planning Integrated digital media planning refers to the strategic coordination of various digital channels, such as social media, display advertising, search engine marketing (SEM), content marketing, influencer collaborations, and more.

Branding 78

Branding Brand Media Resources 78

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce.

Trends 149

Trends Small Business Content Marketing Training 149

Doctor Spin

OCTOBER 25, 2024

Revisit your cybersecurity measures—guard against DDOS attacks, ensure regular data backups and bolster your systems to prevent new threats. Data management. Review how you manage your data. Eliminate redundancies and improve data organisation to make finding what you need hassle-free. Content marketing.

Leadership 52

Leadership Technology eBook Analytics 52

Cision

MAY 29, 2017

Content discovery allows people to find information that is highly relevant and personalized. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. you can benefit a lot.

How To 129

How To Content Marketing Engineering Advertising 129

Buzzstream

MAY 2, 2024

And that was probably the most interesting piece of content I’ve read lately. SEOs who have You know, I’ve been in the affiliate space, for example, but Glenn put some really great data behind it. And that would be my favorite piece of content I’ve read lately. Nothing surprising to us.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. More on this in a bit.)

Digital PR 62

Digital PR Examples Strategy Survey 62

Burrelles Fresh Ideas

JANUARY 2, 2024

AI algorithms can analyze data more intricately than ever before, predicting trends and user behaviors. A colleague of mine, an SEO strategist, recently shared how AI tools helped optimize a client’s website by predicting user questions and tailoring content to answer them preemptively.

SEO 85

SEO Mobile Engineering Ethics 85

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. The right data gives organizations a chance to learn what their audience wants most from them. Hack the Press.

Content Marketing 60

Content Marketing Infographics Google SEO 60

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Implication for PR practitioners: We need to learn new skills that previously were not part of our training. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Next, ensure the writer frequently covers studies or third-party data. Keep an eye for headlines like “… [study]” or “new data reveals…” when reading past articles. So, it’s important to stay vigilant.

Pitching 87

Pitching Examples Social Media Trends 87

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Guest Contributor: Velislava Georgieva is a Digital Marketing Specialist at Inbound Blogging, specializing in Content Marketing and Outreach Strategies.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Rock the Status Quo

JANUARY 12, 2016

Just log in to Twitter, go to your profile and click “Your Twitter Data” on the left navigation. When on that page, scroll down to the bottom under “Other Data” and click “Twitter Archive.” How can you do this? Integration is the secret to rising above the noise.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

5W PR

JANUARY 17, 2020

Through a combination of PR and digital marketing strategies, you can optimize your company’s visibility and the overall strength of your brand. How to Talk about your Measurement Data. PR measurement is the business communicator’s equivalent to Groundhog Day. Start out incrementally. Lose the vanity metrics.

Measurement 78

Measurement Publicity Television Analytics 78