Sword and the Script

JANUARY 21, 2025

(Sidebar: most business executives do this too , which is why you should accept non-business emails for gated content and subscriptions). I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. And I have.

Google 157

Google Course Survey YouTube 157

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. It’s definitely a useful exercise to discover what’s working (and what isn’t). Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Sword and the Script

FEBRUARY 26, 2019

She did review it and ended up writing about it too. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. This is why PR is well suited to figure that out and because of the experience working with editorial contacts and content.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? Q: How has content marketing changed in recent years?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 86

Content Marketing Marketing Comparison Measurement 86

Cision

NOVEMBER 7, 2016

In either case, media definitely kicks up the interest level of content. What you may not know is that Moz’s Shepard demonstrates that bold and italicized text are reliable ways to add structure to your content. To do low-key content editing when the backspace button is too big of a hassle. You know what bold is.

How To 308

How To Tools SEO System 308

Polaris

NOVEMBER 16, 2014

Although I enjoy writing, it’s definitely tough for me to do it consistently, and consistently well. It’s my hope that binge blogging will improve my writing and add some discipline to my schedule. Sarah is a UK-based blogger, content marketer, speaker and mom. The inspiration for binge blogging.

Blogging 166

Blogging Writing Content Marketing Marketing 166

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. The focus on “fake news,” I believe, will definitely aid this process and may result in the pendulum swinging back to reward professional journalists, with a clear distinction between them and anyone with a Twitter feed. Is this a sign of the future of PR (and journalism)?

Pitching 174

Pitching Journalism Video Advertising 174

Polaris

DECEMBER 15, 2014

On the bright side, I now have tons of evergreen content I can return to and share down the road. As I write this post on Dec. 10th, the most viewed title during the 30-day binge blogging challenge was “ Blogger Outreach Versus Media Relations: What Marketers Need To Know ”. The most viewed post. Was binge blogging a good idea?

Blogging 156

Blogging B2C Social Media Facebook 156

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. 1: The Passive versus the Active Voice. It hasn’t been an easy thing to do.

Writing 100

Writing Course eBook Measurement 100

Sword and the Script

FEBRUARY 16, 2021

To be sure, America definitely has a problem trusting the media. Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Write with journalistic ideals.

Government 152

Government Survey Ethics Media 152

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Branding Brand Marketing 60

Waxing UnLyrical

AUGUST 9, 2018

More specifically, structured content is a way of organizing, storing and managing content, breaking it down into easily identifiable modules and then assigning/using metadata tags and automation to publish this intelligent content from a single source to multiple distribution channels. Reuse Content, Reduce Duplication.

Writing 73

Writing eBook Case Study System 73

Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. Having a pitch written for the perfect match is definitely better than writing on the fly. Speed matters, but so does quality writing. I initially chose content marketing, PR, SEO, and link building. How to use it successfully?

Case Study 116

Case Study Pitching B2B Tools 116

Contently - Strategy

JULY 9, 2024

Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. It’s a validation—not just of your ability to write but also how well you identify topics that capture attention. Performance data can inform new content plans.

Content Marketing 52

Content Marketing Data Marketing SEO 52

Buzzstream

FEBRUARY 17, 2025

However, the definition of quality gets a bit complicated. Set your definition for quality and stick to it. However, this metric gets a little less reliable if there are a lot of other content marketing and SEO initiatives going on at once. Of course, measurable is the keyword here. Lets get into some others.

Digital PR 112

Digital PR Report Google Radio 112

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Cision

MARCH 31, 2015

This should be a format that producers of written content should know all too well. Before publishing the content, make sure to write a description that will attract searchers and let them see at a glance what the content is about. Focus on the needs of niche audiences and try creating content that resonates with them.

Storytelling 120

Storytelling Mobile Video Viral 120

Contently - Strategy

AUGUST 18, 2021

There’s definitely a place for compassion in marketing, but finserv audiences also benefit from hard-hitting, assertive counsel rather than vague or meek recommendations. In general, marketers may have misconceptions about what they sound like and what audiences want. It also suggests a dislike of confrontation.

Study 142

Study Branding Brand B2B 142

Sword and the Script

APRIL 14, 2020

Apply “Deep thinking and intellectual rigor” Deep thinking – isn’t that the definition of thought leadership. Keep in mind reusing content doesn’t mean regurgitate – add value with every new use. If you enjoyed this post, you might also like: Content Marketing: Is Now a Good Time to Double Down? What does that mean?

Leadership 206

Leadership B2B Marketing Study 206

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Communicating in a global crisis. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 127

Blogging Survey B2B Analysis 127

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Wishful thinking? I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

Shift Communications

OCTOBER 15, 2018

When it comes to PR professionals, writing and editing content is the most important task. In order to help you achieve that, here are some of the best copy editing tips for PR professionals you should definitely know. Know your target audience.

Tools 235

Tools Writing Study Agency 235

The Proactive Report

APRIL 27, 2018

And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. That means a great writer has to craft the copy for those search results – and where better to find a great writer who knows how to position your brand or organization and write effective messaging than in your PR team?

SEO 100

SEO Mobile Engineering Google 100

Buzzstream

JANUARY 22, 2025

In their case, they use Surfer to point out potential missing content or content improvements needed to outrank the recipient’s competitor. Then offer to write it for them. I feel like that’s the main way they write, they invested in links and now all of a sudden they weren’t getting brand searches.

Engineering 62

Engineering SEO How To Google 62

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Critical Mention

MARCH 17, 2022

If anyone’s likely to start a trend, it’s definitely a social media influencer. Senior Marketing Manager, Critical Mention. Priscilla is the senior marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Contently - Strategy

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. But the problem (probably) isn’t the writing. Here’s how to create SEO-driven content that stands out from the competition. For enterprise B2B companies, the math gets even worse.

SEO 52

SEO Engineering Writing How To 52

Waxing UnLyrical

NOVEMBER 21, 2019

Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services. Are you receiving the full benefits which content marketing can offer? Guest Post by Aimee Laurence.

Content Marketing 8

Content Marketing Marketing Twitter Social Media 8

ReimaginePR

MAY 9, 2016

When they spot something that doesn’t add up, they’ll just pick up and leave—which is definitely not something you can afford. After a quick search , the simplest definition for our purposes is the quality of being genuine. You could be hesitant about writing your personal bio or publishing an engaging blog post each week, for example.

Writing 120

Writing Storytelling Branding Brand 120