Cision

NOVEMBER 19, 2015

’ Then, set a clear distinction between a business goal and a marketing goal. For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Instead of storytelling… execute by STORYDOING. And guess what? It’s working.

Viral 120

Viral Content Marketing Consumer Social Media 120

Presspage

OCTOBER 6, 2017

Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts more towards what the trend is nowadays: digital and inbound marketing.” After the demo, I was convinced.

Tourism 122

Tourism SEO Storytelling Social Media 122

Critical Mention

FEBRUARY 25, 2022

Perfect the Art of Storytelling. One of the key components every successful brand has is excellent storytelling. Powerful storytelling builds your brand’s credibility and helps form meaningful connections with prospects and clients. SCHEDULE A DEMO. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. I saw five demos, and they were all interesting.

Journalism 120

Journalism Local Data Mobile 120

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. We love email,” GE’s Chief Storyteller told us. “It

B2B 74

B2B Content Marketing Trends Marketing 74

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Additionally, prospects who watch product demos are 1.81 Product videos, whether they’re demos or instructional in nature, garner high levels of engagement, making them perfect for the MOFU stage.

Video 109

Video How To Education YouTube 109

Marketwired

FEBRUARY 23, 2016

social shares, blog sign ups, whitepaper downloads, demo requests). The biggest thing to keep in mind is that any tech or tool should empower you to focus on what matters most: critical thinking, relationship-building and storytelling. Setting up specific Goals in GA can do this.

Tools 125

Tools Analytics Software B2C 125

Contently - Strategy

NOVEMBER 15, 2023

Leveraging our proprietary data and the powerful insights derived from Contently’s advanced analytics tool, we’ve identified industry-level benchmarks to inform your content marketing tactics, publishing, and performance measurement.

Healthcare 52

Healthcare Content Marketing Data Marketing 52

Critical Mention

APRIL 30, 2019

When you’re creating an editorial calendar as a content marketer, it can often be challenging to put a fresh spin on evergreen content. Storytelling is a powerful form of communication with science to back it up. Mary Walton is a professional editor, content strategist and a part of the NCSM team.

Industry 87

Industry How To Writing Content Marketing 87

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before.

Financial 52

Financial Content Marketing Marketing Banking 52

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

Brand 78

Brand Branding Storytelling Software 78

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. SCHEDULE A DEMO. Erin holds a B.A. in Literature and an M.A.

Trends 106

Trends Social Media YouTube Storytelling 106

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. It’s become much more one-way in the form of “content marketing.”

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

APRIL 30, 2019

When you’re creating an editorial calendar as a content marketer, it can often be challenging to put a fresh spin on evergreen content. Storytelling is a powerful form of communication with science to back it up. Mary Walton is a professional editor, content strategist and a part of the NCSM team.

Industry 73

Industry How To Writing Content Marketing 73

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. SCHEDULE A DEMO. The post 3 Benefits of Combining PR and Marketing Efforts appeared first on Critical Mention - Media Monitoring.

Marketing 68

Marketing SEO Guidelines eBook 68

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? They also know Contently gave that information to them.

Case Study 110

Case Study Marketing Study Content Marketing 110

Contently - Strategy

OCTOBER 15, 2020

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

B2B 143

B2B Trends Video Course 143

Contently - Strategy

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions. Are the demand generation marketers working hand in hand with content?

Strategy 92

Strategy SEO Analytics Content Marketing 92

Critical Mention

JUNE 24, 2018

With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial. Today, she shares her knowledge on the influencer marketing landscape. SCHEDULE A DEMO.

Storytelling 106

Storytelling Technology Course Privacy 106

Critical Mention

OCTOBER 9, 2019

Use Social Media for Storytelling. You can do so by producing valuable content that doesn’t sound like an actual sales pitch. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Social Media 75

Social Media Marketing Media Instagram 75

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Infographics 52

Critical Mention

NOVEMBER 6, 2018

A classic example comes from Sarah Farrow, a content marketer for Big Assignments. She says, “Writing for 18-24-year-old males is a lot different to marketing to 50-year-old females, so bear this in mind when you’re writing your story and deciding on elements like the tone of voice, language, and your overall format.”.

Social Media 65

Social Media Media Writing Infographics 65

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Gen Z is sliding its way into media audience markets, so make sure you’re ready to engage with this new demographic: 5 Tips to Effectively Engage Generation Z.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

Financial 61

Financial Banking Content Marketing Writing 61

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Buzzstream

JANUARY 7, 2025

Emily Campbell Snidal VP, Content Marketing, Siege Media Siege is unique in that our prospecting process focuses on finding relevant bloggers and journalists in real-time, versus relying on established media lists. Section 10 Demos & Occupation This last section helps break down the who/what/where. are in-house and 17.9%

Digital PR 62

Digital PR Report SEO Data 62

Burrelles Fresh Ideas

JUNE 27, 2023

Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process. Integrating these best practice tips with other tactics, such as media outreach, social media engagement, and content marketing, can amplify your message and maximize the impact of your announcement or campaign.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Marketing be nimble. Podcasts are great for the delivery of credible information and analysis, and storytelling. Content marketing will make your events better.

Marketing 198

Marketing Employee Content Marketing Media Training 198