Cision

JANUARY 10, 2018

The concept of niche expertise marketing is a great way to establish your brand’s credibility as an authority in your industry. However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy.

Brand 254

Brand Branding Web Content Marketing 254

Cision

MAY 29, 2017

The focus was more on quality of content. The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. Offer Users Quality Content.

How To 129

How To Content Marketing Engineering Advertising 129

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Rock the Status Quo

OCTOBER 6, 2015

Like the first summer monsoon washing away a year’s worth of dust, or a squeeze of fresh lemon bursting on your tongue when you sip water, the industry is becoming infused with new ideas, new influencers and experts, and a deluge of alternatives to grow visibility. How can you use the shifts in PR to change your tactics?

Digital PR 100

Digital PR Publicity Pitching Social Media 100

The Proactive Report

OCTOBER 16, 2015

So the growth is not coming from more companies using digital and social – they’re allocating more of their budget to digital. 28% of marketers have reduced their advertising budget to fund more digital marketing (Gartner). Content creation and management claims the second largest share of the budget.

Industry 100

Industry Digital PR Training Education 100

Rock the Status Quo

OCTOBER 27, 2014

Not only will it show up on the feed of those who are connected to the member’s profile but, if you’re lucky, it will show up on the new LinkedIn Pulse industry news feed. It’s a great opportunity to focus on industry trends, thought leadership and company culture – and let their voice be heard. Digital PR'

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media marketing. Social media content can be repurposed for other channels, especially video and user-generated content. Website Content/Content Marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62

Rock the Status Quo

SEPTEMBER 16, 2014

They engaged me to help with their rebranding, evaluating the digital expertise of their staff and leadership team, and re-packaging products and services they offer to clients. They wanted transformation from a mostly link building shop into a content marketing agency. Ahhh, if only it is that easy. Whoot whoot!! ABSOLUTELY!

Agency 164

Agency SEO Training Analysis 164

The Proactive Report

MARCH 13, 2015

Sally Falkow is a veteran of the PR industry. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. Content Marketing Online PR dashboard digital PR management online PR social media strategy technology webinar'

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” ” That sounds remarkably like Digital PR. Digital PR on Facebook.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” ” That sounds remarkably like Digital PR. Digital PR on Facebook.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” ” That sounds remarkably like Digital PR. Digital PR on Facebook.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Use a Media Database to Find Reporters and Journalists Media databases are the most obvious starting point for finding journalists in your industry. Some digital PRs recommend following and interacting with a journalist on X before pitching.

Digital PR 62

Digital PR Report How To Pitching 62

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Axia PR

JUNE 25, 2024

How to know if newsletter marketing is the right content marketing strategy for your company and tips to get you started.

Company 127

Company Content Marketing Industry Strategy 127

Doctor Spin

JANUARY 8, 2022

You and I must save the PR industry. PR is in constant flux, and our industry must evolve. Let me explain: Table of Contents. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

You and I must save the PR industry. PR is in constant flux, and our industry must evolve. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. Save the PR Industry Now.

Industry 52

Industry Web Wikipedia Education 52

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. The first step towards building a strong and loyal organic audience is to create and distribute high quality and informative content across the platforms where your target audiences already are. Create a strong content marketing plan.

Infographics 120

Infographics eBook Content Marketing Video 120

Buzzstream

JULY 1, 2024

Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. price for a guest post based on sending 150 emails to guest posting sites across various industries. So, we know that a lot of SEOs are using guest posting. Ahref’s came up with a $77.80

SEO 118

SEO Study Google Data 118

Buzzstream

SEPTEMBER 3, 2024

But the whole industry felt the carryover effect, making pitching journalists much more difficult for everyone today. Database tools allow you to search for journalists based on keywords, industry/beat, and publication name. Do they cover the same industry/beat? For example, say BuzzStream was releasing a new digital PR course.

Pitching 126

Pitching How To Digital PR Data 126

Rock the Status Quo

JULY 30, 2015

THEIR OWN PLATFORM is one of the strongest content curation and breaking news platforms in social media, and they aren’t taking advantage of it. Why not try these 4 digital PR tactics to revitalize Twitter? Digital PR tactics could do amazing things for Twitter growth and awareness.

Education 100

Education Social Media Twitter Content Marketing 100

Prohibition

APRIL 9, 2021

We are looking for someone with significant (over 4 years) experience within PR or Communications at a senior level who can work as a key leader in the organisation. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2017 and 2019.

B2C 100

B2C B2B Agency Training 100

5W PR

MARCH 29, 2024

This method cultivates a sense of trust and authenticity that traditional marketing e-commerce sales tactics often find hard to conjure up. Third-party endorsement PR is a whiz at securing media spots in industry publications, online reviews, and editorial pieces. This acts as a seal of approval from an independent source.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

The Proactive Report

JUNE 12, 2017

They worked closely with these effective influencers, fed them content no-one else had and helped them to create unique content their audiences would respond to. One blogger was given the opportunity to interview her industry idol. Subscribe to the Digital PR Tips newsletter. Follow me on Twitter.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Marketwired

JANUARY 26, 2016

Top 1% Influencer Carrie Morgan just released her first book: Above The Noise: Creating Trust, Value & Reputation Using Basic Digital PR.

Brand 100

Brand Branding Customer Service Reputation 100

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. It’s a growing trend and it is definitely impacting the practice of PR. Daniel Lemin, President, One Good Brand. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

MAY 9, 2018

To provide some answers to these questions, we’ve analyzed campaigns across our customer base to show what the baseline response rates look like and to determine whether (and how) certain organizations are able to consistently outperform the industry. Spoiler alert: they are. And we’re going to show you the tactics that let them do it.

Data 120

Data SEO Groups Pitching 120

Buzzstream

DECEMBER 6, 2024

Two hours is often a lifetime in the journalism industry. For instance, my tags are: However, I often get requests for social media marketing topics because a journalist will use something like #contentmarketing. I initially chose content marketing, PR, SEO, and link building. Why might it not be the best fit?

Case Study 116

Case Study Pitching B2B Tools 116

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. If you are completely focused on using content marketing alone to build trust, you are missing a significant component: branding.

Agency 100

Agency Survey Customer Service Engineering 100

Beyond PR

FEBRUARY 8, 2018

Develop a reputation for promoting content that engages your audience by posting articles and stories that provide actionable insight. By posting this type of value to your readers, you are helping to position your brand as an industry leader that is worthy of their trust. . Match Content with the Social Sales Funnel.

Brand 72

Brand Branding How To Web 72

Sword and the Script

OCTOBER 29, 2020

EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it. During the last four years, we’ve been adding many features in the digital PR space such as brand monitoring. Did SEMrush look at other PR software tools as potential acquisition targets?

SEO 66

SEO Strategy Software Digital PR 66

Landis PR

NOVEMBER 4, 2024

Image courtesy of Pixabay By Brianne Miller In today’s fast-paced digital world, staying current with media relations and PR trends is essential for communications professionals.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Prohibition

OCTOBER 19, 2022

We thought this was a really exciting move in the fashion industry, and apparently so did everyone else – with Coperni’s ‘The making of a dress’ video receiving 365k likes on Instagram. For more interesting articles from us check out these posts: The best ways to respond to a PR disaster in the age of social media .

Social Media 118

Social Media Fashion Media Travel 118

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Journalists move industries, move jobs, and change email addresses quite often. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Cision is involved in many different PR products these days.

Media 62

Media Reddit Digital PR Tools 62

The Proactive Report

OCTOBER 9, 2015

A2: Do a Twitter bio search on FollowerWonk.com using a keyword for your industry or topic. Q10: How can you discover and share content that establishes thought-leadership on Twitter? A10: To be a thought leader you have to have some interesting, new and cutting edge ideas in your industry and publish with a unique voice.

Twitter 100

Twitter Leadership Infographics Video 100