Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. The focus was more on quality of content. Their only focus is at offering the most relevant and useful information based on user preferences. Enter content discovery! But what is all this buzz about content discovery? billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

JANUARY 24, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” That sounds remarkably like Digital PR. WHAT ARE THE NECESSARY STEPS?

Digital PR 100

Digital PR Enterprise Technology Internal 100

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

PR News: The Skinny. Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. NRF Smartbrief. For retail junkies, this one is a no-brainer.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Look for requests for information and questions you can answer.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Look for requests for information and questions you can answer.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Look for requests for information and questions you can answer.

Digital PR 100

Digital PR Corporate Groups Training 100

Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging. Their blog is aptly called “ Shopify Insider.”

Brand 254

Brand Branding Web Content Marketing 254

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. That said: Why is digital PR important to your brand in 2021?

Digital PR 88

Digital PR Brand Branding Engineering 88

Rock the Status Quo

FEBRUARY 23, 2015

It fills up your brain with juicy little pieces of information that seem to pop out front-and-center right when you need them. Transform your content fails into content marketing successes: Using a defined content strategy considerably boosts your odds of success, when it comes to content marketing.

eBook 100

eBook Digital PR Handbook Content Marketing 100

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

The Proactive Report

DECEMBER 24, 2014

percent access content/information. For daily updates on PR and tech trends follow me on Twitter. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' If your immediate reaction is ‘games, of course’, think again.

Mobile 201

Mobile Strategy Web Consumer 201

Buzzstream

DECEMBER 6, 2024

They provide net new information that helps writers make their work as interesting and useful to readers as it can be. This is best for all levels of PRs seeking access to media requests through a low-cost platform. Unfortunately, there is no pricing information on the site anymore. Who is it best for?

Case Study 116

Case Study Pitching B2B Tools 116

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). CONTENT STRATEGY AS A COMPETENCY.

Strategy 149

Strategy B2C SEO Social Media 149

Rock the Status Quo

OCTOBER 27, 2014

If you don’t do an annual report, consider using the LinkedIn publisher platform to share information on the company when your calendar or fiscal year ends: projections for the next year, financials (if you don’t want to share actual numbers, consider using percentages to show growth and trends), major milestones for the year, etc.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Working with experts can ensure your content is hitting the mark.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. I first spotted the data about the content length on MarketingProfs.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

PR in High Definition

JUNE 3, 2020

Try your best to ensure that it’s original content. Likewise, if the content is associated with a news event, it’s vital you’re publishing true information and won’t have to retract items later. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications. Get consent.

Digital PR 77

Digital PR Viral Creativity Examples 77

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. In our post about building your own media list , we discuss the importance of verifying a target journalist’s industry (and contact information). We need to work for our coverage, get it in front of the right people, and share our stories.

Digital PR 62

Digital PR Report How To Pitching 62

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” ” That sounds remarkably like Digital PR. Digital PR on Facebook.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” ” That sounds remarkably like Digital PR. Digital PR on Facebook.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” ” That sounds remarkably like Digital PR. Digital PR on Facebook.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. The first step towards building a strong and loyal organic audience is to create and distribute high quality and informative content across the platforms where your target audiences already are. Create a strong content marketing plan.

Infographics 120

Infographics eBook Content Marketing Video 120

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Landis PR

NOVEMBER 4, 2024

Spin Sucks For those seeking to sharpen their digital PR skills, Spin Sucks delivers weekly episodes packed with actionable insights about modern communications strategies. Today, data plays an increasingly pivotal role in crafting effective PR strategies, which makes understanding how to interpret and act on analytics crucial.

Storytelling 52

Storytelling Analytics Leadership Trends 52

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. B2B buyers are looking for information that will help them with their business issues.

B2B 100

B2B Infographics B2C Case Study 100

Buzzstream

SEPTEMBER 3, 2024

Provide All of The Necessary Information Journalists don’t have much time. So, the best pitches are the ones that allow a journalist to get right into writing their story without asking for more data or information. So, what important information does a journalist need in your pitch to write their story?

Pitching 126

Pitching How To Digital PR Data 126

Buzzstream

JULY 1, 2024

Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. You typically enter your information into a database and choose the sites you want to post. So, we know that a lot of SEOs are using guest posting. Not always. What does it mean for you?

SEO 118

SEO Study Google Data 118

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

JULY 31, 2017

It’s content that usually reaches them at Step One – Awareness. They’re looking for information about how to solve a problem or find out more about the brand or product. You also need content that’s visible in social media. We tend to trust information from others “just like us.”. What kind of content?

Engineering 188

Engineering Interviews Infographics Social Media 188

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Google’s Aims. The Google Algorithm.

Google 113

Google Guidelines Web B2C 113

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. Who doesn’t use a search engine first to find information? Digital PR' Duh… but wait. Everyone.

Agency 100

Agency Survey Customer Service Engineering 100

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Implication for PR practitioners: We need to learn new skills that previously were not part of our training. Follow me on Twitter.

Content Marketing 100

Content Marketing Facebook Groups Reputation 100

PR in High Definition

JUNE 3, 2020

Try your best to ensure that it’s original content. Likewise, if the content is associated with a news event, it’s vital you’re publishing true information and won’t have to retract items later. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly. Get consent.

Digital PR 48

Digital PR Viral Creativity Examples 48