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DigitalPR has a problem. According to our most recent report on the State of DigitalPR , the problem is measuring impact. There are many ways to measure digitalPR impact. Backlinks are the most traditional way to measure digitalPR performance. Not every campaign touches every metric.
Fortunately, emotions can be widely used in your digitalPR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digitalPR. However, not all of them may be the key to boost your digitalPR. Share Relatable Stories.
The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your DigitalPR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. CONTENT STRATEGY AS A COMPETENCY. Get the DigitalPR Tips News letter.
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. More on this in a bit.)
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
I joined BuzzStream as Director of ContentMarketing in November of 2023. But before that, I worked for over ten years with three contentmarketing agencies and one in-house role. Over the years, I tested and used almost every digitalPR, blogger outreach , and link building tool available.
In the digitalPR world , journalists and reporters promote our content. For example, if I wanted to contact the local NBC news site in Connecticut, I’d find the contact page in the footer and see a list of their staff. This is more of an opportunistic approach to digitalPR vs a tactic for pitching stories.
Looking at uSERP’s study in 2022, we see that digitalPR and contentmarketing were most popular with guest posting in third. Although it’s not specified in the article, high-end is in that 75+ range I mentioned above, and it most likely refers to news publications achieved through digitalPR.
With BuzzStream, users can efficiently discover contact information, send personalized outreach emails, track communications, and measure the effectiveness of their link building and digitalPR efforts. For example, say BuzzStream was releasing a new digitalPR course.
I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts. Contentmarketing had been mushrooming and seemed to explode as 2013 turned into 2014. Not just websites either; wider web marketing as well. DigitalPR. Truthfully.
Some small businesses use a hashtag like #local #locallymade #honest #realpeople or even the name of the town they are in like #venicebeach or the state like #Oregon and #Arizona. Using hashtags that are already popular gets your content seen by people interested in that topic. Follow us on Twitter for daily DigitalPR tips.
Then you have local SEO people building for local SEO, like the home improvement niches and stuff like that, especially in the States. They’re the markets that we’re working with mainly. Or maybe you’re a local insurance company. So those SEO agencies usually should reach down.
Community relations is all about building positive relationships with local communities. DigitalMarketing, on the other hand, utilizes digital channels to reach and engage audiences. Contentmarketing is creating and distributing valuable content to attract and retain customers.
This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. PR Tech Sum] appeared first on Sword and the Script.
This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. I recall working on a website project for a local bakery. This shift demands a more natural, conversational tone in content. I experienced this firsthand when optimizing a local service website for voice search.
Media databases can be a valuable tool in any digitalPR toolkit. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. What Do the Experts Say?
A local business, like a bakery or a dentist, will need more people calling or looking for directions to the store. Start with a wire frame of the site and put all the pieces in place to lead your visitors to the take the actions you want them to take. A non-profit might want more volunteers signing up and more donations.
He explains that digitalPR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral.
Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. Granted, it was a very good one: Everybody Writes , by Chicago-based contentmarketer Ann Handley. I devoured books as a child. There, I said it.
I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digitalPR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. DigitalPR is an ill-defined term.
Tip 4: Utilize contentmarketing for PR On a budget, contentmarketing is a potent tool for enhancing PR efforts. That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank.
Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet.
She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). In this role, I’m really focusing on building our digitalPR capabilities. It’s a more digitalcontentmarketing focused role, which is part of the work that I really love.
And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind contentmarketing and digitalPR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site.
You work in public relations, SEO, contentmarketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/contentmarketing influencers. Adam is a digitalmarketer. I think so.
After I published my podcast with Will Hobson comparing the differences between UK and US digitalPR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digitalPR scene. Educate clients on digitalPRDigitalPR is relatively new in Australia.
Leveraging digitalPR strategies allows businesses to engage effectively with stakeholders and shape public perception in the digital age. Community Engagement Participating in community events and initiatives helps build positive relationships with local stakeholders.
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