The Proactive Report

DECEMBER 24, 2014

What does your Facebook content look like on mobile? How does your brand’s mobile content meet this need? And don’t forget about the content being consumed on the mobile web. For daily updates on PR and tech trends follow me on Twitter. How much engagement do you get from mobile? Mobile Web.

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” CONTENT STRATEGY AS A COMPETENCY. Get the Digital PR Tips News letter.

Strategy 149

Strategy B2C SEO Social Media 149

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media marketing. Social media marketing. Social media content can be repurposed for other channels, especially video and user-generated content.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Rock the Status Quo

SEPTEMBER 16, 2014

They engaged me to help with their rebranding, evaluating the digital expertise of their staff and leadership team, and re-packaging products and services they offer to clients. They wanted transformation from a mostly link building shop into a content marketing agency. Ahhh, if only it is that easy.

Agency 164

Agency SEO Training Analysis 164

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the content marketing agency North Star Inbound. This is more of an opportunistic approach to digital PR vs a tactic for pitching stories.

Digital PR 62

Digital PR Report How To Pitching 62

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Implication for PR practitioners: We need to learn new skills that previously were not part of our training. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

The Proactive Report

JULY 31, 2017

If what they find meets their needs, they develop an interest in what you have to offer. (this uses the word customer in the broadest sense of the word and should perhaps be called a stakeholder journey.) They go from awareness, when they first hear or learn about your brand, to finding out more about you.

Engineering 188

Engineering Interviews Infographics Social Media 188

The Resolution Blog

NOVEMBER 25, 2015

Will ad-blocking bring more competition to PR? 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Ask yourself; Are all of your meetings today really necessary? PR is fast paced but does that help your productivity?

eBook 120

eBook Google Tools Analytics 120

Buzzstream

SEPTEMBER 3, 2024

Remember that journalists, like everyone, have goals and KPIs to meet. With BuzzStream, users can efficiently discover contact information, send personalized outreach emails, track communications, and measure the effectiveness of their link building and digital PR efforts. They need to drive clicks and views to their stories.

Pitching 126

Pitching How To Digital PR Data 126

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. Brands like Warner Bros.

Tools 73

Tools Marketing Advertising Advertising 73

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Google’s Aims.

Google 113

Google Guidelines Web B2C 113

Prohibition

OCTOBER 19, 2022

For more interesting articles from us check out these posts: The best ways to respond to a PR disaster in the age of social media . What is content marketing and how can it help your business? The importance of storytelling in PR .

Social Media 118

Social Media Fashion Media Travel 118

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. There is no doubt that video is the preferred content format of the future. Get our Digital PR Tips Newsletter. Business is realizing just how powerful a tool video online can be.

Video 100

Video Mobile Trade Shows YouTube 100

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Be on the lookout for words like “the intersection” of two topics or when one vertical “meets” another. Writers appreciate content promoters who take the time to read, analyze, and understand their interests online. So, it’s important to stay vigilant.

Pitching 87

Pitching Examples Social Media Trends 87

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content.

Creativity 117

Creativity Digital PR Data Pitching 117

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. The best of both worlds. #3:

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

JANUARY 21, 2017

However, PR, content marketing and social media marketing are long games – and you need data over time to make compelling decisions, crisis-related or otherwise. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. Her second recommendation on marketing impact stands out to me as a framework.

Social Media 60

Social Media Crisis Marketing Media 60

The Proactive Report

MARCH 16, 2016

Video of a meeting can be zzzz. Help them out by supplying excellent visuals. Q6: Which works better – images or video? Or can one generalize? A6: What tells the story better? Think like a journalist. But a photo that captures the emotion of something that’s said/shared, that is better.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Video of a meeting can be zzzz. Help them out by supplying excellent visuals. Q6: Which works better – images or video? Or can one generalize? A6: What tells the story better? Think like a journalist. But a photo that captures the emotion of something that’s said/shared, that is better.

Infographics 100

Infographics Video Case Study Print 100

Buzzstream

JANUARY 22, 2025

They’re the markets that we’re working with mainly. But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digital PR, but also to make a difference, you will need guest posts and niche edits. And travel travel publishers and stuff.

Engineering 62

Engineering SEO How To Google 62

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

SEPTEMBER 8, 2015

In the fast-moving world of digital media, you have to be on top of the latest developments and have a keen understanding of how the previously disparate elements of digital marketing fit together. I went to a meeting at my kids’ primary late last year. Back to Reading. Since Christmas I have read one book.

Blogging 75

Blogging Print System Sports 75

Landis PR

SEPTEMBER 18, 2023

World events and spending nearly two years in virtual meetings caused many businesses to rethink their priorities. Until recently, the execution of these strategies has not been a top priority for many corporate event clients. The shift really seemed to happen on the other side of the pandemic.

Government 69

Government Measurement Groups Corporate 69

Communications Conversations

JANUARY 13, 2017

And, she’s done nothing but confirm that initial suspicion since that first meeting (even if I can’t remember it!). She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). Let’s meet Laura! That’s what PR people need from PRSA.

Insurance 60

Insurance Insurance Social Media Corporate 60

ZudePR

JANUARY 26, 2016

But it’s the one where I have the ability to influence the company’s entire marketing approach, make a difference, and benefit their bottom-line, that I strive for. #12: 12: On Meeting Clients. ” Dave, the PR: Just listen, will ya. Dave, the PR: Setting up and running your own PR firm is tough. .”

How To 65

How To Meeting Creativity Agency 65

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

Frederik Vincx

DECEMBER 11, 2015

These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. When service organizations fail to meet customer expectations, customers call back, turn up again, or otherwise create more demand and hence more work. Refrain from having lengthy meetings. Assign project teams.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

DECEMBER 11, 2024

Instead, invest in high-value content that you can repurpose, remix, and redistribute repeatedly across various channels for long-term ROI. Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. Remember maybe first meeting you at SearchLove San Diego.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Buzzstream

DECEMBER 2, 2024

After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digital PR scene. Meeting in person or via calls can strengthen relationships.

Digital PR 62

Digital PR Case Study Media Pitching 62

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah.

Digital PR 62

Digital PR SEO Pitching Strategy 62

5W PR

NOVEMBER 19, 2024

Leveraging digital PR strategies allows businesses to engage effectively with stakeholders and shape public perception in the digital age. Involving customers, employees, and other stakeholders in the product development process helps create products and services that better meet their needs and preferences.

Brand 78

Brand Branding Employee Reputation 78

Buzzstream

FEBRUARY 5, 2025

Who better to learn how to hire and build a digital PR team than a former PR-turned-recruiter? Then in 2020 he took the leap and started his own recruitment agency for digital marketers, With Frontier. I asked James if he had some time to share his thoughts and tips on hiring digital PRs today.

How To 62

How To Digital PR Agency Training 62

Buzzstream

DECEMBER 11, 2024

So, not only did we need to maintain SEO best practices, but I also needed to ensure we provided unique, valuable content to rise above the noise. I worked in SEO and content marketing at Siege Media, using BuzzStream as a customer. I also like to do some manual searching for content competitors. Molded by it.

SEO 62

SEO Google Writing Blogging 62