The Proactive Report

FEBRUARY 22, 2016

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. PR lesson: Take the time to produce content of real depth and value. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

JULY 23, 2017

It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” CONTENT STRATEGY AS A COMPETENCY. If you want to get ahead of the pack, learn how to use AI , machine learning and predictive analytics to drive your content strategy. 888 243 3470.

Strategy 149

Strategy B2C SEO Social Media 149

The Proactive Report

FEBRUARY 6, 2015

Most of us now have a decent camera right on our mobile phones and tablets – one that is perfectly capable of taking a great shot. Does your team need visual content training? . For more Digital PR Tips follow me in Twitter. Content Marketing Digital PR Tip Sheets digital images online PR phone photography'

Digital PR 100

Digital PR Mobile Content Marketing Facebook 100

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? A3: Digital transformation is taking place across the organization. HR, for example.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

The Proactive Report

JUNE 23, 2015

Google’s recent mobile update penalizes sites with content that is not mobile-friendly, so make sure that your video content is available on a fully mobile-responsive website. 92% of mobile video viewers share videos with others. Get our Digital PR Tips Newsletter. SEO and Tagging.

Video 100

Video Mobile Trade Shows YouTube 100

Burrelles Fresh Ideas

JANUARY 2, 2024

Mobile-First Indexing: A Priority, Not an Option [SOURCE] The dominance of mobile browsing has made mobile-first indexing a critical aspect of SEO. Websites not optimized for mobile are now at a significant disadvantage in search rankings. The importance of page experience in SEO.

SEO 85

SEO Mobile Engineering Ethics 85

The Proactive Report

APRIL 27, 2018

Not so much on desktops, but there’s been quite a steep drop on mobile devices. And since Google’s overall search numbers show a huge growth in mobile searches, this is important information. And the study shows that mobile searchers definitely expect to find what they’re looking for when they search.

SEO 100

SEO Mobile Engineering Google 100

The Proactive Report

JULY 20, 2017

They have a mobile app to schedule and pay for your lawn service. And in case you think this is only for the big brands, in the Tampa Bay area one lawn care company has figured out how to use this technology to find and service customers. After each service you get a text asking for feedback and rating the service.

Analytics 145

Analytics Small Business Mobile System 145

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel.

Retail 88

Retail Mobile Study Web 88

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. News Content and Search. “In the U.S.,

Google 113

Google Guidelines Web B2C 113

The Proactive Report

MAY 10, 2016

The internet is everywhere – the mobile revolution has put the Internet into the hands of your customers anywhere, anytime. Follow us on Twitter for daily Digital PR tips. They browse day or night right on their smartphones.

Small Business 100

Small Business Instagram Banking Fashion 100

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Beyond PR

MAY 30, 2017

These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. Content discovery has become even more important for brands as consumers prefer information on their mobile devices rather than on their PCs and laptops. Offer Users Quality Content. billion in 2014 to 2.17

How To 40

How To Engineering Content Marketing Advertising 40

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Start by optimizing your website and establishing a robust digital presence! Besides her passion for digital marketing, she likes yoga, fitness, and hiking.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports.

Trends 60

Trends Media Report Technology 60

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

DECEMBER 11, 2024

So, not only did we need to maintain SEO best practices, but I also needed to ensure we provided unique, valuable content to rise above the noise. I worked in SEO and content marketing at Siege Media, using BuzzStream as a customer. What is only three lines on a desktop becomes a wall of text on mobile. Molded by it.

SEO 62

SEO Google Writing Blogging 62

Doctor Spin

OCTOBER 25, 2024

Content marketing. Content is critical. Expand beyond the basics and invest in high-quality content that resonates. Develop thought leadership pieces, video content, and interactive elements that bring customers closer. You’re already on social media , but are you engaging? Long Range Planning.

Leadership 52

Leadership eBook Technology Analytics 52