Remove Content Marketing Remove Digital PR Remove Mobile
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Why Mobile Content Strategy is Important to PR

The Proactive Report

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago.

Mobile 201
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Switching from Link Building to Digital PR with Sage Singleton

Buzzstream

The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product.

Mobile 100
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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product.

Mobile 100
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. PR lesson: Take the time to produce content of real depth and value. They respond to quality and depth.

Analytics 100
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. PR lesson: Take the time to produce content of real depth and value. They respond to quality and depth.

Analytics 100
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5 Ways to Improve Your Content Strategy

The Proactive Report

It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” CONTENT STRATEGY AS A COMPETENCY. If you want to get ahead of the pack, learn how to use AI , machine learning and predictive analytics to drive your content strategy. 888 243 3470.

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