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What is digitalPR and does it need a rethink? However, now digitalPR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility. an effective digitalPR strategy recognizes that the questions should be, "Did we change the conversation?"
After working and learning from Ross Hudgens , the founder of contentmarketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of ContentMarketing, recently released a podcast explaining their new “product-led digitalPR” approach.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
This case study is from the people at Tank, a digitalPR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Instead, with data that only your business has access to, you can create solid and unique content to build a campaign around, and show yourselves as a reputable source.
The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your DigitalPR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
From pitches to landing coverage and everything in between, DigitalPR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. You will then gain insights into what style of content (lists, videos etc.)
PRs and link builders of any size. When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Having a pitch written for the perfect match is definitely better than writing on the fly. Who is it best for?
Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.
I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, contentmarketing and other uses. Using Pinterest & Secret Pinboards For Media PitchingContentMarketing: Can You Use Other People’s Blog Posts?
Additionally, some journalists report that they reject up to 95 percent of the pitches they receive on a weekly basis. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. Here are 10 metrics every PR pro should measure: 1.
DigitalPR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digitalPR reaches a broader audience. That said: Why is digitalPR important to your brand in 2021?
These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics. Currently only 1% of news content is about major enterprise. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.
These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics. Currently only 1% of news content is about major enterprise. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.
When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers.
Success in link building and digitalPR comes from personalization. . When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. The key is finding the perfect fit: the ideal connection between a journalist and the content you’re pitching.
First, I searched trends on contentmarketing. . The growth is a bit obvious, since everyone is buzzing about contentmarketing like it’s Columbus arriving at the New World. Add in the projected explosion in content creation over the next five-plus years, it’s no surprise to see an upward trend.
In the digitalPR world , journalists and reporters promote our content. Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. Others rely on bloggers. So we can add him to the list.
Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.
I joined BuzzStream as Director of ContentMarketing in November of 2023. But before that, I worked for over ten years with three contentmarketing agencies and one in-house role. Over the years, I tested and used almost every digitalPR, blogger outreach , and link building tool available.
Spin Sucks For those seeking to sharpen their digitalPR skills, Spin Sucks delivers weekly episodes packed with actionable insights about modern communications strategies. Each episode provides inspiration for crafting more engaging press releases, pitches and content.
Looking at uSERP’s study in 2022, we see that digitalPR and contentmarketing were most popular with guest posting in third. And if you can, avoid pitching to sites you find on lists. I outline an entire pitching strategy in my video below: 4. So, we know that a lot of SEOs are using guest posting.
When aggregating the types of outreach people are doing, there are 3 profiles that recur most often: Volume Senders – This group consists primarily of link builders who are primarily relying on links from specific page types to their content/site. We then determine how exactly the content we are pitching will be of interest to them.
for every $1 invested in influencer marketing. Most brands approach influencer marketing as either earned or paid media. The PR department is pitching influencers along with reporters and hoping for coverage on the strength of the content. Subscribe to the DigitalPR Tips newsletter.
Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, ContentMarketing Institute. Implication for PR practitioners: We need to learn new skills that previously were not part of our training. Follow me on Twitter.
If it is truly 10X content Google will love it. Create a pitch that will appeal to the media – research with an interesting infographic often gets good results. All this makes your content more visible and attracts links to the content, which improves your ranking. Pay for social ads aimed at a targeted audience.
Their contentmarketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, it’s a great launch point into digitalPR tactics, if online visibility is something new to you.
Media databases can be a valuable tool in any digitalPR toolkit. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. What Do the Experts Say?
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S.
There are a lot of SEO tools and contentmarketing tools on the market. And just for all the listeners, Positional is a contentmarketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as contentmarketers and SEOs.
If you do anything in the digital space – PR, contentmarketing, search engine optimization, social media – the one thing that matters most is experience. The need for writing skills is a bit obvious, yet neglected by most people in all areas of marketing. Enter multitasking! Brilliant, even.
They’re the markets that we’re working with mainly. But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digitalPR, but also to make a difference, you will need guest posts and niche edits. Are you pitching ideas for them?
A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. The post How Visuals Help You Achieve Greater Success With Your PR Efforts appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. It’s often said a picture is worth a thousand words.
Q5: Why are visuals important when pitching the media? Visuals are sometimes a mirror of sorts – viewers see themselves, potential selves, someone(s) they care about. Good visuals connect. Some kind of stirring happens within – happy, surprised, angry, tragic – visuals evoke and compel a response.
Q5: Why are visuals important when pitching the media? Visuals are sometimes a mirror of sorts – viewers see themselves, potential selves, someone(s) they care about. Good visuals connect. Some kind of stirring happens within – happy, surprised, angry, tragic – visuals evoke and compel a response.
Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digitalPR community. Sources: New York Times , PR Newswire , MultiVu ). 1) February 18, 2014: Enter GTCR .
And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind contentmarketing and digitalPR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site.
I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digitalPR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. DigitalPR is an ill-defined term.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. Here are some of the go-to tools for creating linkable content.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. Here are some of the go-to tools for creating linkable content.
Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.
While media coverage can be a powerful marketing tool for any business, earning it … 8 Myths About Working with Journalists to Achieve Media Relations Goals Read More ». Let’s talk about media relations.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
Tip 4: Utilize contentmarketing for PR On a budget, contentmarketing is a potent tool for enhancing PR efforts. Guest Contributor: Velislava Georgieva is a DigitalMarketing Specialist at Inbound Blogging, specializing in ContentMarketing and Outreach Strategies.
Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digitalPR platform that was acquired by Cision this year. b) Is Your Press Release Pitch Guilty of Information Overload? That partnership has ended.”.
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