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DigitalPR has a problem. According to our most recent report on the State of DigitalPR , the problem is measuring impact. There are many ways to measure digitalPR impact. Backlinks are the most traditional way to measure digitalPR performance. Not every campaign touches every metric.
This case study is from the people at Tank, a digitalPR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Instead, with data that only your business has access to, you can create solid and unique content to build a campaign around, and show yourselves as a reputable source.
That’s the number of eyeballs I’ve reached with the eight presentations I’ve uploaded to SlideShare. It really didn’t take me any time at all, because I uploaded presentations that I created for speaking gigs, webinars or other events. HALF of that reach was from a single presentation.
The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your DigitalPR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Contentmarketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.
However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused contentmarketing strategy. This means that a solid contentmarketing strategy will do wonders for your brand messaging. Author Bio.
With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketerspresent the most relevant content in front of their targeted audience: 1.
From pitches to landing coverage and everything in between, DigitalPR can be done without a single tool. The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. You will then gain insights into what style of content (lists, videos etc.)
DigitalPR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digitalPR reaches a broader audience. That said: Why is digitalPR important to your brand in 2021?
In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. For daily updates on PR and tech trends follow me on Twitter.
Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Understand how to create a solid contentmarketing strategy: And who knows more about building a strategy than the ContentMarketing Institute?
PRGN Presents The PRGN Presents podcast stands out as an invaluable resource for PR professionals seeking global perspectives on communications challenges. Each episode features conversations with international PR leaders who share their experiences navigating complex campaigns across different markets.
To draft the perfect pitch, personalize your greeting, start with a strong introduction, present your expertise clearly, and remove any unnecessary information. I initially chose contentmarketing, PR, SEO, and link building. The alerts are clean-looking, so if you are in the US and its free, why not? Who is it best for?
MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. Special guest presenter: Sally Falkow (APR). Sally Falkow is a veteran of the PR industry. She’s an early adopter of DigitalPR and has been an evangelist for the use of technology in PR since 2000. Date: Thursday March 19 th 2015 (10 am PDT. Host: Sendible.
This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in contentmarketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. That’s the theme for this week’s Unscripted Marketing Links [UML].
Staying on top of your game is a must when it comes to contentmarketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.
While B2C brands have been hitting contentmarketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. Options: Hire a team that specializes in research and presentation of results.
According to research from the ContentMarketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Is the site a recognized authority on the topic?
David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience. Even a good presenter know that unless the audience has a response nothing good happened. Writers know that.
Another interesting number in the earning presentation is the total addressable market (TAM). It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). Notified by Intrado added “coverage books” to its PR platform.
There are a lot of SEO tools and contentmarketing tools on the market. And just for all the listeners, Positional is a contentmarketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as contentmarketers and SEOs.
In the digitalmarketing world, making the most of this content generation ability now means investing in new contentmarketing plans to ramp up brand awareness and cultivate customer engagement. In the contentmarketing and PR world, hacking the press is similar to hacking a target audience.
It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication.
It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. And the list goes on: There’s inbound marketing , not inbound communications.
Media databases can be a valuable tool in any digitalPR toolkit. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. What Do the Experts Say?
Coming back to in-person events presented an opportunity to start fresh and make events a reflection of a company’s modern-day mission. I shared the concept of triple bottom line and how that impacts responsible event planning and compliance on the PRGN Presents podcast.
In time, amplifying your PR wins will become a natural part of your workflow – and your brand will benefit from the extra boost. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. We publish new episodes every other Thursday.
Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digitalPR platform that was acquired by Cision this year. Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports.
The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digitalPR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, contentmarketer, author, and speaker.
With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketerspresent the most relevant content in front of their targeted audience: 1.
While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, contentmarketing and video seeding.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, contentmarketing and video creation and seeding.
It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. Leading PR agency Battenhall , for example, has learning lunches every Thursday.
I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digitalPR, SEO, and contentmarketing agency. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content.
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. More on this in a bit.)
I worked at a contentmarketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. For some in the digitalPR space, this will get deeper into SEO and keyword research than you have before.
You work in public relations, SEO, contentmarketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/contentmarketing influencers. Derek is a copywriter and contentmarketer.
Her approach to digitalPR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digitalPR. Olivia: Yeah. What would you say?
And with that, I present to you, 40+ marketing and PR predictions for 2025 1. I wouldnt be surprised if we see more brands, companies, and thought leaders jumping on board, whether thats through podcast ads, starting their own shows, or making guest appearances part of their marketing game plan.
Who better to learn how to hire and build a digitalPR team than a former PR-turned-recruiter? Then in 2020 he took the leap and started his own recruitment agency for digitalmarketers, With Frontier. I asked James if he had some time to share his thoughts and tips on hiring digitalPRs today.
Instead, invest in high-value content that you can repurpose, remix, and redistribute repeatedly across various channels for long-term ROI. Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. It was a digitalPR piece. And it just took off.
Content creation is merely experiencing the next wave of its evolution. That means, as contentmarketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.
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