Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. I first spotted the data about the content length on MarketingProfs.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

The Proactive Report

FEBRUARY 22, 2016

Currently only 5% of news content is an original initiative story. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

Currently only 5% of news content is an original initiative story. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

The Proactive Report

JANUARY 28, 2015

15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. 'The 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. Content Marketing Online PR' DOWNLOAD THIS INFOGRAPHIC.

Infographics 100

Infographics Content Marketing Digital PR Study 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Buzzstream

JULY 1, 2024

So, I’ve analyzed other people’s studies to extract data that tell a story about what is working and why. Aira’s report found that content-led link building was most popular, with guest posting actually last. Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third.

SEO 118

SEO Study Google Data 118

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media marketing. Social media marketing. Social media content can be repurposed for other channels, especially video and user-generated content.

Digital PR 62

Digital PR Strategy How To Marketing 62

The Proactive Report

JUNE 30, 2015

Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. Almost half (48%) felt that their content was not creating any customer engagement. Almost half (48%) felt that their content was not creating any customer engagement. Tech Tools. 626 793 4911.

Tools 100

Tools Strategy Content Marketing Measurement 100

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. CONTENT STRATEGY AS A COMPETENCY. Get the Digital PR Tips News letter. Altimeter ).

Strategy 149

Strategy SEO B2C Social Media 149

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce.

Trends 149

Trends Small Business Content Marketing Training 149

Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them. They wanted transformation from a mostly link building shop into a content marketing agency. Ahhh, if only it is that easy. It’s just not possible.

Agency 164

Agency SEO Training Analysis 164

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. The next is about an emissions study with some colorful graphics. There is a good chance that this site may be open to our study. Pitching Via Social Media Based on the same MuckRack study, most journalists receive ~3-5 pitches daily.

Digital PR 62

Digital PR Report How To Pitching 62

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well.

B2B 100

B2B Infographics B2C Case Study 100

Buzzstream

SEPTEMBER 3, 2024

Let’s say we would pitch a city data study like the Wall Street Journal’s Top Tech Cities in the UK , and Norwich came in first place. As you can see, she recently covered two city studies using the same format: “Norwich named X of the UK’s X cities.” For example, say BuzzStream was releasing a new digital PR course.

Pitching 126

Pitching How To Digital PR Data 126

Buzzstream

DECEMBER 6, 2024

I initially chose content marketing, PR, SEO, and link building. Ellie told me, We’ve used SourceBottle to source case studies for various stories, helping us secure coverage in top-tier publications like The Daily Telegraph, The Herald Sun, The Courier Mail, and WA Today. Who is it best for?

Case Study 116

Case Study Pitching B2B Tools 116

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? A3: Digital transformation is taking place across the organization. HR, for example.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. Subscribe to the Digital PR Tips newsletter. That’s because they see results.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Garrett Public Relations

JUNE 19, 2022

A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. The post How Visuals Help You Achieve Greater Success With Your PR Efforts appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. It’s often said a picture is worth a thousand words.

Study 144

Study Publicity Small Business Pitching 144

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. This study belittles the value of media, which ruffles my feathers a bit. And is a declining trust in media real?

Agency 100

Agency Survey Customer Service Engineering 100

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Implication for PR practitioners: We need to learn new skills that previously were not part of our training.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

The Proactive Report

JULY 31, 2017

It’s got to deliver content in a unique, remarkable, typically unexpectedly pleasurable style or medium. To continue with the eczema example – that brand could publish research they initiated or participated in, or at least studies that support how their product works.

Engineering 188

Engineering Interviews Infographics Social Media 188

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. The annual study was started five years ago, and the latest discovery revealed that best practices were only being used by 66% to 73% of the top ten, a decline from 2018.

Retail 88

Retail Mobile Study Web 88

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. The Old “New Media” and Marketing Tools with Novel Twists [UML]. Brands like Warner Bros.

Tools 67

Tools Marketing Advertising Advertising 67

Rock the Status Quo

JANUARY 12, 2016

A Mini Self-Case Study. I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same. My goal, as always, is to create content that integrates all aspects of digital PR: traditional PR, content marketing, social media and SEO.

Infographics 100

Infographics SEO LinkedIn Twitter 100

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Next, ensure the writer frequently covers studies or third-party data. Keep an eye for headlines like “… [study]” or “new data reveals…” when reading past articles. So, it’s important to stay vigilant.

Pitching 87

Pitching Examples Social Media Trends 87

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. One study found that the optimal number of internal links pointing to a page on your site is seven or more. What should digital PRs know about internal linking?

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

MARCH 1, 2022

Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Content picks from around PR tech land.

Software 117

Software Case Study Advertising Advertising 117

Beyond PR

FEBRUARY 8, 2018

According to Accenture’s study on customer loyalty, brands that pursued customer loyalty by offering personalized discounts or offers retained more than half of their customers. Pratik Dholakiya is the Co-Founder of E2M , a full-service digital marketing agency and PRmention , a digital PR agency.

Branding 72

Branding Brand How To Web 72

The Proactive Report

AUGUST 5, 2016

.” Telling stories about real people and publishing case studies about customers goes a long way towards building that trust. The media wants trusted sources they can rely on who will provide them with excellent content. If you consistently provide good quality content you can become that source. Follow me on Twitter.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The need for writing skills is a bit obvious, yet neglected by most people in all areas of marketing. Enter multitasking! A lot of writing.

LinkedIn 100

LinkedIn Branding Brand SEO 100

The Proactive Report

APRIL 11, 2016

At Studio98 we’ve just done a study on how many of the fastest growing businesses in America are mobile ready and surprisingly, almost one-quarter (22%) of the Inc. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. And they use it all the time.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

At Studio98 we’ve just done a study on how many of the fastest growing businesses in America are mobile ready and surprisingly, almost one-quarter (22%) of the Inc. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. And they use it all the time.

Mobile 100

Mobile Google SEO Web 100