ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

PR News: The Skinny. Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. Don’t all PR people want to Help A Reporter Out?

Retail 320

Retail Healthcare Social Media Crisis Management 320

Buzzstream

FEBRUARY 5, 2020

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. How Do Digital PR Leaders Compare?

Digital PR 132

Digital PR Twitter Content Marketing Industry 132

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce.

Trends 149

Trends Small Business Content Marketing Training 149

Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging. . Their blog is aptly called “ Shopify Insider.”

Branding 254

Branding Brand Web Content Marketing 254

Agility PR Solutions

AUGUST 9, 2020

As brands and businesses continue to navigate the landscape created by the COVID crisis, it’s becoming increasingly clear that digital marketing and PR are crucial to connecting with consumers in a more digital-reliant world.

Digital PR 138

Digital PR Crisis Software Content Marketing 138

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. For ideation, the ‘Content’ section (found in the top bar) shines through and is an essential piece of kit for those for whom ideation forms a significant part of their role.

Digital PR 161

Digital PR Tools Pitching Film 161

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data.

Data 78

Data Strategy How To Analytics 78

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

The Proactive Report

DECEMBER 24, 2014

For daily updates on PR and tech trends follow me on Twitter. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' We already pay for releases to be put on the wire and distributed to news sites. Infographic courtesy of Kargo.com.

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Find a way to tie your story into a major enterprise news item or trend. If not, pitch stories that have a major enterprise angle or hook. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Find a way to tie your story into a major enterprise news item or trend. If not, pitch stories that have a major enterprise angle or hook. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Rock the Status Quo

OCTOBER 27, 2014

It’s a great opportunity to focus on industry trends, thought leadership and company culture – and let their voice be heard. Create a quarterly trends post showcasing their thought leadership ideas or forecasts in the post. And it’s a GREAT example of today’s digital PR! Digital PR'

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Landis PR

NOVEMBER 4, 2024

Image courtesy of Pixabay By Brianne Miller In today’s fast-paced digital world, staying current with media relations and PR trends is essential for communications professionals.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Rock the Status Quo

AUGUST 20, 2015

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Looks promising, right?

SEO 100

SEO Comparison Content Marketing Social Media 100

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

DECEMBER 6, 2024

I initially chose content marketing, PR, SEO, and link building. Ive never used them personally, so I went to UK-based digital PR freelancer Danielle Amponsah for her thoughts. I asked Holly Scott , UK-based Digital PR Manager at Distinctly , who loves the tool, what she thought some potential downsides were.

Case Study 116

Case Study Pitching B2B Tools 116

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. I first spotted the data about the content length on MarketingProfs.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. Almost half (48%) felt that their content was not creating any customer engagement. Almost half (48%) felt that their content was not creating any customer engagement. These ten steps will help you create and document your content marketing strategy.

Tools 100

Tools Strategy Content Marketing Measurement 100

Garrett Public Relations

JANUARY 22, 2022

So, what trends should […]. The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Trends 160

Trends Marketing Publicity Small Business 160

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. The first step towards building a strong and loyal organic audience is to create and distribute high quality and informative content across the platforms where your target audiences already are. Create a strong content marketing plan.

Infographics 120

Infographics eBook Content Marketing Video 120

Remote PR Jobs

SEPTEMBER 25, 2023

Whether you have a team of 2 people or 30, these metrics will help you stay aligned with your goals and find ways to improve your digital PR team. By tracking your team’s outreach activity, you can establish realistic goals for each team member to reach for each content marketing campaign.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

Buzzstream

SEPTEMBER 3, 2024

Our latest study, conducted with over [X,000] participants, reveals surprising trends in credit card spending habit. With BuzzStream, users can efficiently discover contact information, send personalized outreach emails, track communications, and measure the effectiveness of their link building and digital PR efforts.

Pitching 126

Pitching How To Digital PR Data 126

Buzzstream

JULY 1, 2024

Looking at Google Trends to check its popularity shows that link building is almost the same, if not slightly up, from five years ago. Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. Link building has undergone a lot these days.

SEO 118

SEO Study Google Data 118

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. It’s a growing trend and it is definitely impacting the practice of PR. These 15 skills will keep you marketable.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

The Resolution Blog

NOVEMBER 25, 2015

What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. PR planning for 2016? This trends tool will help build out your campaign content & influencer insight in seconds. Will ad-blocking bring more competition to PR? Or do they?

eBook 120

eBook Google Tools Analytics 120

Buzzstream

MAY 9, 2018

Overall Reply Rate Trends. When aggregating the types of outreach people are doing, there are 3 profiles that recur most often: Volume Senders – This group consists primarily of link builders who are primarily relying on links from specific page types to their content/site.

Data 120

Data SEO Groups Pitching 120

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content.

Creativity 117

Creativity Digital PR Data Pitching 117

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Now that you’ve established a few verticals to target, you can research if the specific topic is trending or if it’s been widely covered in the news recently. . If the topic seems to be trending, it’s important to understand how it’s being covered.

Pitching 87

Pitching Examples Social Media Trends 87

5W PR

MARCH 29, 2024

By providing valuable insights and commentary on industry trends and issues via media channels, companies can establish their brand as a reliable information source. Digital PR Harnessing online channels like social media engagement, content marketing, and influencer outreach is key.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

The Proactive Report

MAY 10, 2016

Test the Market. Using Instagram to test the market is a good way to make sure you are on the right track, either by season or trend. You can even use it to see if people might be interested in what you are marketing or selling. Watch the trending hashtags and see if there is one you can use in your posts.

Small Business 100

Small Business Instagram Banking Fashion 100

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Google News is growing their audience too.

Google 113

Google Guidelines Web B2C 113

Buzzstream

JANUARY 22, 2025

Develop an Evaluation Scoring Method Jasper talks about how Profit Engine employs a 16-point checklist to evaluate sites for factors like: Traffic trends (consistent or growing traffic is a good sign). They’re the markets that we’re working with mainly. The traffic trend is significant as well.

Engineering 62

Engineering SEO How To Google 62

5W PR

OCTOBER 9, 2024

Content marketing is creating and distributing valuable content to attract and retain customers. With social media marketing, companies use social media platforms to build brand awareness and engage customers.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

The Proactive Report

AUGUST 5, 2016

Trend to Watch: Sharing News on Social. The media wants trusted sources they can rely on who will provide them with excellent content. If you consistently provide good quality content you can become that source. For more Digital PR Tips s ubscribe here. Follow me on Twitter.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62