Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 165

SEO Content Marketing Marketing Software 165

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? If you don’t have a content marketing strategy – make one. Give our services a try.

Content Marketing 108

Content Marketing B2B Marketing Survey 108

Cision

AUGUST 29, 2015

Downloads & Listeners. Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Use downloads as a benchmarking tool, but remember that the total number of monthly downloads is dependent on how often you publish episodes and attract new subscribers.

Measurement 120

Measurement Airlines Advertising Advertising 120

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? Q: How has content marketing changed in recent years?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

5W PR

FEBRUARY 5, 2025

Research from the Content Marketing Institute shows that 80% of top-performing B2B content marketers prioritize building audiences through owned media channels. This integrated approach maximizes your content investment while serving different audience preferences.

Brand 78

Brand Branding Media Journalism 78

Onclusive

DECEMBER 28, 2021

How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. There is more to discover in our whitepaper on this subject—download it below.

Industry 221

Industry Crisis Management Measurement Data 221

Shift Communications

FEBRUARY 13, 2017

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. The old way of measuring video success was simple, if ineffective: how many views did our video receive? If we only focus on views, we ignore the business impact of our video content. The Old Way.

Video 117

Video Measurement Communications How To 117

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Sword and the Script

JANUARY 21, 2025

While there are free apps for this, I purchased this one because I like the way it allows me to customize podcast downloads. I started a blog to provide hands-on learning about content marketing and social media. Pocket Casts is my podcast app of choice. And I have.

Google 157

Google Course Survey YouTube 157

Rock the Status Quo

MAY 28, 2015

One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. Once you know which ones are resonating, you can CREATE MORE content centered around high-interest topics. How can you do this? GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

Contently - Strategy

AUGUST 23, 2024

What is a content strategy template? A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. Define how you will measure success What does success look like for your content marketing goals?

Strategy 71

Strategy SEO Infographics Meeting 71

Sword and the Script

JULY 9, 2016

As a result, marketing finds itself on the hamster wheel of more, without ever slowing to consider or stopping to analyze the impact. Sure we have more content, but it’s it resonating? Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Engagement. Sale interest.

Content Marketing 84

Content Marketing Social Media Marketing Media 84

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. Measuring ROI is hard.

Content Marketing 69

Content Marketing B2B Survey Analysis 69

Solo PR Pro

SEPTEMBER 25, 2018

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Content Marketing is a valuable tool in the communications arsenal. How does content marketing fit into that plan?

Content Marketing 61

Content Marketing Marketing Measurement Resources 61

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control.

Advertising 195

Advertising Advertising Marketing How To 195

Cision

APRIL 25, 2015

Want to stand out with standout content? Get our free “Outside-The-Box Content Marketing for PR” white paper now! Measure your results. Measurement can often be the toughest part of any content marketing campaign. How many people downloaded the podcast?

Film 120

Film Content Marketing Analytics Twitter 120

Sword and the Script

MARCH 26, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Measuring thought leadership results Nearly one in five (19%) of the producers surveyed for this report “said they do not have any process in place for measuring effectiveness.” Tying it back on the sales pipeline is crucial.

Leadership 162

Leadership B2B Study Survey 162

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Almost half (48%) felt that their content was not creating any customer engagement. DOWNLOAD THE POSTER. Social Media Strategy Template.

Tools 100

Tools Strategy Content Marketing Measurement 100

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. PR measurement.

Survey 144

Survey Measurement Public Affairs Storytelling 144

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. With better measurement. New communication lines Marketing directors put their budget where they can see a return. How can PR agencies compete? Instead look into real numbers.

How To 120

How To Measurement Financial Report 120

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Why Content Marketing and Public Relations Need Each Other.

Study 162

Study Media Relations Media B2B 162

Sword and the Script

OCTOBER 1, 2016

If only have time to look at one chart, then download a copy, and turn to page 4. Overall, the study found roughly one-fifth (22%) of 1,102 B2B marketers based in North America that answered the annual survey described their content marketing as “extremely successful” or “very successful.” Not marketing.

Content Marketing 60

Content Marketing Marketing B2B Survey 60

Sword and the Script

JUNE 23, 2015

Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). How to Energize the Enterprise for Content Marketing.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Cision

APRIL 18, 2017

Then, download the Moz toolbar (if you don’t already have it) and turn it on. Then, I’m going to use that as a launching pad for a speech at Content Marketing World. You want to place contributed content that links back to the content you’ve spent the last few months creating and publishing.

Exercises 198

Exercises Google Writing Blogging 198

Rock the Status Quo

FEBRUARY 23, 2015

Here are a few you can download to your iPad or smartphone tonight to read as time allows. Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Wondering what my favorite eBooks are? Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. 1) Measures of Visibility.

B2B 77

B2B Measurement Blogging Community 77

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 137

Tools Publicity SEO Measurement 137

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. The Case Supporting Gated Content. Here are the key arguments for gating content. Gates provide marketing justification. The Case Against Gated Content. Mark Sherbin | CMI.

B2B 137

B2B Mobile Content Marketing SEO 137

Contently - Strategy

DECEMBER 29, 2022

These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results.

eBook 137

eBook Product Launch Software Internal 137

The Resolution Blog

NOVEMBER 25, 2015

Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us. Download #prStack now.

eBook 120

eBook Google Tools Analytics 120

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Cision

SEPTEMBER 21, 2016

Then set up a series of emails that will follow that initial download email. Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. Content Creation. Make the most of your time with measurement.

Marketing 120

Marketing Comparison eBook Social Media 120

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Beyond PR

MAY 17, 2016

In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion. Content optimization.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Sword and the Script

JUNE 9, 2020

Measured on clicks, quick hits.” That’s what content marketing is all about. Too many confuse content marketing with marketing content. Content marketing means, running your blog, or whatever you choose as your platform like a publication. Fewer journalists, more PR people.

Media Relations 125

Media Relations Media Survey Pitching 125