The Proactive Report

DECEMBER 24, 2014

percent access content/information. percent download and use apps. So what kind of content are they looking for in apps? The desire to be able to access content “any way I want” is the consumers’ most important criteria when rating a mobile brand experience. What does your Facebook content look like on mobile?

Mobile 201

Mobile Strategy Web Consumer 201

Cision

JULY 25, 2017

Learn how HARO can boost your brand’s story, download our tip sheet: HARO Best Practices for Journalists, Bloggers and Brand Communicators. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

Remote PR Jobs

JULY 19, 2024

These events are often attended by business owners, marketing managers, and other decision-makers who might need PR services. Facebook and Instagram : Share success stories, client testimonials, and behind-the-scenes content to showcase your work and attract potential clients.

Case Study 227

Case Study Conference Local Trade Shows 227

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” Comment: If you aren’t a trusted publisher already – this is a sign to get PR involved in content marketing.

B2B 166

B2B Case Study Survey Content Marketing 166

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Do you need help with B2B tech marketing and PR?

B2B 192

B2B Leadership Marketing Software 192

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Chel Wolverton.

Marketing 144

Marketing Advertising Advertising Small Business 144

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Implement viral marketing tactics. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Maybe that person just wanted the content and there’s no chance he or she will ever make a purchase. More, More and Still More. Sale interest.

Content Marketing 84

Content Marketing Social Media Marketing Media 84

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 69

Content Marketing B2B Survey Analysis 69

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 145

How To Content Marketing Banking Advertising 145

Cision

AUGUST 29, 2015

Downloads & Listeners. Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Use downloads as a benchmarking tool, but remember that the total number of monthly downloads is dependent on how often you publish episodes and attract new subscribers.

Measurement 120

Measurement Airlines Advertising Advertising 120

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. PR technology.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear.

Case Study 115

Case Study B2B Study Marketing 115

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver.

Case Study 113

Case Study Study Branding Brand 113

The Resolution Blog

NOVEMBER 25, 2015

20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Download #prStack now. Technology investment + human capital = The virtuous PR circle. We’ve kicked off a new video series explaining just that. Free-range Friday.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JULY 25, 2023

Improve “knowledge and use of marketing technologies.” Have “stronger accountability for marketing results and ROI.” In the process, marketing will earn the trust and confidence they need to invest in necessary activities that don’t show in a spreadsheet. Have “a better understanding of commercial goals and objectives.”

B2B 122

B2B Branding Brand Marketing 122

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content. Among her top favorites is “not-com” domain extensions. Yep, hundreds.

Trends 120

Trends Leadership Small Business Analytics 120

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Encourage employees to share the content asset across their social and professional networks for broader distribution (assuming higher engagement is the goal).

eBook 137

eBook Product Launch Software International 137

Sword and the Script

JUNE 26, 2018

I recall downloading them to an iTunes application on a desktop and then transferring them to a device via USB. I’ve concluded the litmus test for this show is finding interviewees with a good idea about a trendy topic in marketing. Don’t miss these related posts: The 4 Engines You Need to Pull Off Content Marketing Successfully.

Marketing 108

Marketing B2B Interviews Content Marketing 108

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

Financial 52

Financial Content Marketing Marketing How To 52

Shift Communications

JULY 5, 2016

Download your copy today: Christopher S. Vice President, Marketing Technology. The post Public relations struggling with the content avalanche appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Embracing customer journey analysis. Developing innovating practices.

Publicity 110

Publicity eBook Analysis Google 110

Shift Communications

FEBRUARY 13, 2017

Every video should have a call to action of some kind, from “Go play our app/game” to “Download this thing” to “Buy something now!”. As in the early days of the web, video measurement still lags behind other content marketing measurement. Vice President, Marketing Technology. Action Metrics. Christopher S.

Video 117

Video Measurement Communications How To 117

The Resolution Blog

JANUARY 8, 2018

What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets.

Tools 137

Tools Publicity SEO Measurement 137

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us !

eBook 76

eBook Exercises Employee SEO 76

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML].

Study 162

Study Media Relations Media B2B 162

Sword and the Script

NOVEMBER 30, 2021

Not content marketing. This reminds me of a 2020 report by Spiceworks that found about half of B2B technology prospects require 11 or more pieces of content. There is no silver bullet: B2B marketing today requires an omnichannel approach. 41% “subject matter experts from industry or third parties,”.

B2B 103

B2B Trade Shows Survey Study 103

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 79

Marketing Publicity Survey Study 79

Sword and the Script

APRIL 2, 2019

The implications of in-housing for a firm – law, PR, marketing or otherwise – are this: you not just competing against rival firms for business – you are competing against rival firms and your clients for business. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

Agency 118

Agency Trends Marketing Survey 118

The Resolution Blog

OCTOBER 4, 2019

It’s essentially an ad technology that allows brands to promote their earned media by paying for it. This means it goes hand in hand with content marketing, where the goal is to pull visitors to a site through thoughtful, insightful, and educational content. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Alix and Lulu look at the ways technology affects us.” People can save time and read the content (or can reference back to parts of it without having to skim the audio).

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

FEBRUARY 15, 2020

Content production to grow 25%. “58% 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. 3) How marketing is organizing to tackle goals and challenges. Talk to Us

Study 78

Study Marketing Branding Brand 78

Sword and the Script

APRIL 29, 2017

To that end, it’s really hard to sell more if you stop talking to your market. Instead of taking a hatchet to the budget, I’d suggest P&G re-allocate some of that ridiculous spend in display and programmatic ads into content marketing and PR. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 74

Marketing Measurement Content Marketing Survey 74

PR for Anyone

JULY 27, 2024

A Tech Company : Showcase how your technology is being used in training or during the Olympics. Learn more in my free download 3StepstoPRSuccess.com A Nutritionist : Offer tips on how to eat like an Olympian. Create meal plans or host webinars discussing the nutritional strategies of elite athletes.

Media 130

Media Pitching Local Training 130

Critical Mention

DECEMBER 10, 2021

Updated design changes have been made for expanded mentions within the Standalone Pages where users can view clips and generate downloads. The Earned Media Suite has been revamped with an updated design that includes updates to several pages and more mobile-friendly platform updates.

Radio 116

Radio Instagram Analytics Mobile 116

ReimaginePR

JUNE 13, 2016

Bonus: Download our product launch checklist to make sure you’re set up to launch right. When Marketing is Not Your Forte. You may not be a storyteller and my guess is that you’re probably not much of a marketer either. Click Here. Look, I get it. And they do in fact give you a leg up on your competition.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120