The Proactive Report

DECEMBER 24, 2014

percent access content/information. percent download and use apps. So what kind of content are they looking for in apps? The desire to be able to access content “any way I want” is the consumers’ most important criteria when rating a mobile brand experience. What does your Facebook content look like on mobile?

Mobile 201

Mobile Strategy Web Consumer 201

Cision

JULY 25, 2017

Learn how HARO can boost your brand’s story, download our tip sheet: HARO Best Practices for Journalists, Bloggers and Brand Communicators. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

Remote PR Jobs

JULY 19, 2024

These events are often attended by business owners, marketing managers, and other decision-makers who might need PR services. Facebook and Instagram : Share success stories, client testimonials, and behind-the-scenes content to showcase your work and attract potential clients.

Case Study 227

Case Study Conference Local Trade Shows 227

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” Comment: If you aren’t a trusted publisher already – this is a sign to get PR involved in content marketing.

B2B 166

B2B Case Study Survey Content Marketing 166

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Chel Wolverton.

Marketing 144

Marketing Advertising Advertising Small Business 144

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Maybe that person just wanted the content and there’s no chance he or she will ever make a purchase. More, More and Still More. Sale interest.

Content Marketing 84

Content Marketing Social Media Marketing Media 84

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 69

Content Marketing B2B Survey Analysis 69

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 145

How To Content Marketing Banking Advertising 145

Cision

AUGUST 29, 2015

Downloads & Listeners. Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Use downloads as a benchmarking tool, but remember that the total number of monthly downloads is dependent on how often you publish episodes and attract new subscribers.

Measurement 120

Measurement Airlines Advertising Advertising 120

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. PR technology.

Survey 144

Survey Measurement Public Affairs Storytelling 144

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver.

Case Study 113

Case Study Study Branding Brand 113

The Resolution Blog

NOVEMBER 25, 2015

20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Download #prStack now. Technology investment + human capital = The virtuous PR circle. We’ve kicked off a new video series explaining just that. Free-range Friday.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JULY 25, 2023

Improve “knowledge and use of marketing technologies.” Have “stronger accountability for marketing results and ROI.” In the process, marketing will earn the trust and confidence they need to invest in necessary activities that don’t show in a spreadsheet. Have “a better understanding of commercial goals and objectives.”

B2B 122

B2B Branding Brand Marketing 122

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Encourage employees to share the content asset across their social and professional networks for broader distribution (assuming higher engagement is the goal).

eBook 136

eBook Product Launch Software Internal 136

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

Financial 52

Financial Content Marketing Marketing How To 52

Shift Communications

FEBRUARY 13, 2017

Every video should have a call to action of some kind, from “Go play our app/game” to “Download this thing” to “Buy something now!”. As in the early days of the web, video measurement still lags behind other content marketing measurement. Vice President, Marketing Technology. Action Metrics. Christopher S.

Video 117

Video Measurement Communications How To 117

The Resolution Blog

JANUARY 8, 2018

What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets.

Tools 137

Tools Publicity SEO Measurement 137

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us !

eBook 76

eBook Exercises Employee SEO 76

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML].

Study 162

Study Media Relations Media B2B 162

Sword and the Script

NOVEMBER 30, 2021

Not content marketing. This reminds me of a 2020 report by Spiceworks that found about half of B2B technology prospects require 11 or more pieces of content. There is no silver bullet: B2B marketing today requires an omnichannel approach. 41% “subject matter experts from industry or third parties,”.

B2B 103

B2B Trade Shows Survey Study 103

Sword and the Script

APRIL 2, 2019

The implications of in-housing for a firm – law, PR, marketing or otherwise – are this: you not just competing against rival firms for business – you are competing against rival firms and your clients for business. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

Agency 118

Agency Trends Marketing Survey 118

The Resolution Blog

OCTOBER 4, 2019

It’s essentially an ad technology that allows brands to promote their earned media by paying for it. This means it goes hand in hand with content marketing, where the goal is to pull visitors to a site through thoughtful, insightful, and educational content. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Alix and Lulu look at the ways technology affects us.” People can save time and read the content (or can reference back to parts of it without having to skim the audio).

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

APRIL 29, 2017

To that end, it’s really hard to sell more if you stop talking to your market. Instead of taking a hatchet to the budget, I’d suggest P&G re-allocate some of that ridiculous spend in display and programmatic ads into content marketing and PR. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 74

Marketing Measurement Content Marketing Survey 74

PR for Anyone

JULY 27, 2024

A Tech Company : Showcase how your technology is being used in training or during the Olympics. Learn more in my free download 3StepstoPRSuccess.com A Nutritionist : Offer tips on how to eat like an Olympian. Create meal plans or host webinars discussing the nutritional strategies of elite athletes.

Media 130

Media Pitching Local Training 130

Critical Mention

DECEMBER 10, 2021

Updated design changes have been made for expanded mentions within the Standalone Pages where users can view clips and generate downloads. The Earned Media Suite has been revamped with an updated design that includes updates to several pages and more mobile-friendly platform updates.

Radio 116

Radio Instagram Analytics Mobile 116

ReimaginePR

JUNE 13, 2016

Bonus: Download our product launch checklist to make sure you’re set up to launch right. When Marketing is Not Your Forte. You may not be a storyteller and my guess is that you’re probably not much of a marketer either. Click Here. Look, I get it. And they do in fact give you a leg up on your competition.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 67

B2B Report Marketing Survey 67

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Buzzstream

APRIL 2, 2025

Digital PR is more than “PR done online” ; it’s a strategic blend of content marketing, SEO, and traditional PR tactics, focused on earning links and building brand credibility. There’s also a content marketing and digital PR book, but nothing thorough was devoted to digital PR. Vince: Yeah.

Digital PR 62

Digital PR Branding Brand SEO 62

PR 20/20

SEPTEMBER 25, 2017

I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. Download the event app if available and evaluate different sessions or speakers you want to see and register (if possible). Plan Out Your Agenda In Advance.

Conference 62

Conference Marketing Local Advertising 62

Critical Mention

JUNE 21, 2017

In recent years, content has become more readily available thanks to the Internet. Look to technology to understand why. The Internet makes it super-simple to use content with just a click. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 22, 2017

In recent years, content has become more readily available thanks to the Internet. Look to technology to understand why. The Internet makes it super-simple to use content with just a click. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Under the U.S.

Film 60

Film Print Creativity Internal 60

Burrelles Fresh Ideas

MAY 28, 2024

Download our free Storytelling tip sheet. Guest Contributor: Arch is a Content Marketer at TheFruitGuys – a fruit delivery platform. He has deep knowledge and interest in working with new marketing strategies. Embrace the art of storytelling to captivate and inspire your audience in a meaningful way.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

PR 20/20

FEBRUARY 29, 2016

Are you struggling to recruit and train a modern marketing team ? Drive digital marketing transformation in your organization? Adapt more quickly to an exploding marketing technology landscape ? Prove marketing ROI to the executive team? Marketing technology assessment template.

Resources 40

Resources Marketing Technology Strategy 40