Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit.

Content Marketing 111

Content Marketing Print Analysis Web 111

Ishmael's Corner

OCTOBER 22, 2014

Search Engine Watch blasted out this headline and accompanying post last week. As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). SEO has its own merit and value, and it is not dependent on content. Not dependent on content?

SEO 140

SEO Web Engineering Google 140

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. You can also use press releases to create an omnichannel marketing strategy. Print publications and blogs. Industry-specific publications.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Want to make standout content? Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What about duplicate content? What content promotion tips have you found to be effective?

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

5W PR

SEPTEMBER 3, 2024

Don’t underestimate the power of organic content either. Content marketing Create valuable, shareable content that resonates with the audience. SEO Optimize the website for search engines to improve organic visibility. Utilize targeted advertising to reach specific audiences.

Brand 78

Brand Branding Media Print 78

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Oh, and he’s a serious fan of Motley Crue and Metallica.

SEO 98

SEO Interviews Blogging Engineering 98

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. The podcast is eminently shareable on social media channels.

Company 113

Company Interviews Print Pitching 113

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO). PR can significantly enhance a brand’s SEO by strategically integrating relevant keywords and links into its campaigns and content. Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 110

Video Marketing SEO Social Media 110

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MAY 21, 2016

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. In his latest book, Content, Inc., In his latest book, Content, Inc.,

Social Media 72

Social Media Marketing Media Content Marketing 72

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

NOVEMBER 16, 2022

In simple terms, the higher the DA, the more Google recognises that the site is trustworthy – therefore pushing it up the rankings on search engines. Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings. Increased Market Share.

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear. Know a PR, marketing or sales leader with compelling ideas fit for print? Far harder.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. million about six months later.

Technology 14

Technology Company Software Marketing 14

Landis PR

JULY 29, 2024

In this week’s blog, we are featured in Public Relations Global Network ‘s Faces and Markets of PRGN. Photo courtesy of Pixabay By Sean Dowdall Business environment in San Francisco The San Francisco Bay Area is the economic engine of Northern California. Click here for the original blog.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Burrelles Fresh Ideas

AUGUST 15, 2023

Reports clearly show that Google uses OKR to assist with management control and several other aspects of the global search engine. The PR team’s campaigns were more successful than ever, increasing brand awareness and market presence. Guest Contributor: Nisha Joseph is Content Manager at Profit.co.

Strategy 72

Strategy Measurement Google Case Study 72

Sword and the Script

SEPTEMBER 19, 2017

.” 7) If a law firm decided to cut its marketing budget by 10% in 2018, where would you recommend they trim the spend? – print advertising. The goal of SEO is to help search engines understand content in order to return information for which people are searching. I would cut: – Social media. – SEO.

Marketing 67

Marketing SEO Pharmaceuticals Google 67

Doctor Spin

JANUARY 8, 2022

Their social engineering was geared towards connecting people rather than turning them into online buying machines. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. Please join and push forward.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Their social engineering was geared towards connecting people rather than turning them into online buying machines. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications.

Industry 52

Industry Web Wikipedia Education 52

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. Contact us to learn more or to request a live demonstration.

Communications 52

Communications Marketing Analytics Resources 52

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. Yes please. Siri, it’s over. I’ve married Alexa.

Trends 59

Trends How To Retail Google 59

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Buzzstream

AUGUST 28, 2024

For example, by selecting categories such as Business & Finance, Manufacturing, Engineering & Energy, and Health, you will receive real-time inquiries from journalists directly into your inbox. Since I’ve only used this tool for social monitoring and content ideation, I figured I’d consult some of the experts to learn what they said.

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. It can show where else the image appears online.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

Frederik Vincx

DECEMBER 11, 2015

According to Ohno, the industrial engineer that created the Toyota Production System, documenting the standard of working is the beginning and end of the kaizen process. Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest.

How To 60

How To Software System Employee 60

Beyond PR

DECEMBER 21, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. A page within the printed report document triggered the experience for investors.”. 3) AR for publishers (and content marketing). Further, Ms.

Case Study 115

Case Study B2B Study Marketing 115

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. And then…no one sees it. It is no longer enough to hope they find it.

Advertising 120

Advertising Advertising Facebook B2C 120

Burrelles Fresh Ideas

MARCH 5, 2024

Product roundups by other content creators. Unpaid search engine traffic. Earned media is crucial for many reasons — mainly because it’s highly effective, reaching customers through trusted sources like friends, family, online content, and the media. Online customer reviews (both positive and negative).

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. More importantly, the dynamic web is fluid: What was true in digital marketing yesterday, is not necessarily true today.

Web 60

Web Google Mobile B2B 60

Sword and the Script

JANUARY 24, 2017

Though some of the marketing methods align with other forms of marketing, authority marketing focus strictly on creating an image of expertise to a certain audience’s needs.”. 2) We once had a Twitter discussion about a link exchange as a marketing strategy. You indicated that was not the intent of the strategy.

Marketing 60

Marketing Ethics Interviews Google 60

Contently - Strategy

APRIL 1, 2025

When I asked “what’s the best approach for financial content marketing,” Google served up its familiar lineup of blue links (many from the usual suspects). I’ve been running a little experiment over the past few monthstyping the exact same queries into Google and ChatGPT to compare the results.

Enterprise 64

Enterprise Comparison Financial Google 64