Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Agility PR Solutions

MAY 25, 2020

The economic and emotional toll of our current situation has kneecapped markets, societal structures and our collective sense of safety. Trying to make sense of it can feel like an exercise in futility. The post It’s what you say—and how you say it: 8 content marketing best practices appeared first on Agility PR Solutions.

Content Marketing 91

Content Marketing Exercises Marketing Publicity 91

Contently - Strategy

SEPTEMBER 4, 2024

It revealed valuable insights about content longevity, SEO, and how our readership has evolved. Here’s what the exercise taught me—and what I think other content marketers can learn from my experience. Here’s what we did—and how other content marketers can apply these learnings to their own strategies.

Blogging 89

Blogging SEO Analysis Content Marketing 89

Sword and the Script

JANUARY 21, 2025

I also believe the cognitive gymnastics you have to do to understand physics is good mental exercise for the brain. I started a blog to provide hands-on learning about content marketing and social media. The more I can develop a broad understanding of physics, the better my foundation for understanding AI and quantum computing.

Google 156

Google Course Survey YouTube 156

Sword and the Script

MAY 12, 2015

Child’s Hill was a Mental Exercise. He took us out there to exercise our minds. Then again, it we might just have another look if we considered these cyclical endeavors as a mental exercise…if we viewed them as Child’s Hill. If you enjoyed this post, you might also like: 7 Attitudes for Effective Content Marketing (101).

Exercises 60

Exercises Training Newspapers Sports 60

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. To borrow the phrase from content marketer Mark Johnstone on how to come up with better ideas , there are ways to jump start that “light bulb” moment. Jump-start the light bulb.

Creativity 174

Creativity Exercises Survey Writing 174

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). Step 1: Identify Keywords You Can Own.

Exercises 198

Exercises Google Writing Blogging 198

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Onclusive

JUNE 23, 2022

Strategy: Any strategy should be rooted in clear goals, so make sure both PR and marketing go through the objective-setting exercise first. If communications and marketing objectives are aligned, the strategy to achieve those will most likely be aligned, interconnected and interdependent, as well.

Strategy 195

Strategy Marketing Measurement eBook 195

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Sword and the Script

DECEMBER 20, 2016

Predictions are a license for liberty in mental exercise. Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Sword and the Script

FEBRUARY 9, 2016

The Frozen Frog Lesson of Content Marketing. Given that most website traffic comes from organic search , in fact, more than half , this exercise bears several important, if not transcending, lessons in content marketing. Organic search is target marketing. Lots of content, a dearth of answers.

Content Marketing 60

Content Marketing Facebook Marketing Viral 60

PR 20/20

FEBRUARY 12, 2019

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities. No two marketers are alike.

Exercises 47

Exercises Marketing Writing Examples 47

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Contently - Strategy

JANUARY 14, 2020

For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. What content works best?

Strategy 112

Strategy Exercises Content Marketing Retail 112

Contently - Strategy

FEBRUARY 5, 2020

In January, I wrote about a Venn diagram you can use to identify the pillars of your content marketing program. We included a content strategy and content calendar template in the course to help you through these exercises, which you can download here. Pillars are the big topics your brand will cover.

Strategy 115

Strategy Exercises Course Content Marketing 115

PRSay

MAY 3, 2019

Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 Content marketers and social media managers are experiencing the same fragmentation of audiences. No soup for you if you didn’t get “Seinfeld,” “American Idol” and “The Big Bang Theory,” respectively.

How To 137

How To Education Exercises Newspapers 137

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 141

Leadership Content Marketing Healthcare Google 141

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

How To 104

How To Marketing B2B Exercises 104

Cision

APRIL 12, 2016

Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. Just creating content, whether textual or visual, is not enough if it does not resonate with your audience. You should also consider what types of content your audience consumes.

Infographics 120

Infographics eBook Content Marketing Video 120

Sword and the Script

JULY 20, 2021

Your audience should always be at the center of all of your marketing strategies and tactics. The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. Build awareness and extend reach.

B2B 190

B2B Company Marketing SEO 190

Cision

JULY 7, 2015

They’re seeking the latest exercises and health tips for a summer-ready body. Lucy Hitz , content marketing producer at Simply Measured, says, “Creating place boards for your business is similar to building up your visual content on Pinterest. Sales messages and overt PR announcements don’t and won’t work on Pinterest.

Pinterest 120

Pinterest Measurement Exercises Travel 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Share and share alike.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Can your agency bring big ideas and execute?

Brand 79

Brand Branding B2B Exercises 79

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing.

Marketing 107

Marketing B2B Interviews Content Marketing 107

Sword and the Script

MAY 16, 2020

This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. And that’s the theme for this week’s Unscripted Marketing Links [UML]. Out of the 13 responses I received just two (15%) met the requirements I put in the query. The vast majority of media relations hinges on relevancy.

Survey 173

Survey Media Relations Pitching Media 173

Cision

APRIL 6, 2016

The whole point of the exercise is to get closer to buyers. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested. Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins. This is where businesses falter.

How To 120

How To Tools Exercises Viral 120

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? A: Audio content is incredibly intimate: you’re whispering into someone’s ear. They’re listening to you while they exercise or drive to work. Is it strictly content marketing? Know your goals for the podcast.

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

JANUARY 2, 2018

Thinking differently about marketing in the New Year doesn’t have to be a major exercise in transformation. If you enjoyed this post, you might also like: 33 Statistics Summarizing the Year in PR, Content Marketing, Social Media and SEO . Can your agency bring big ideas and execute? Give our services a try. Talk to Us !

eBook 76

eBook Exercises Employee SEO 76

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. The 4 Engines You Need to Pull Off Content Marketing Successfully. What Does It Take to Implement Content Marketing Effectively in B2B? 1) How long does it take to write a blog post?

Study 87

Study B2B Marketing Survey 87

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Email subscribers are essential for content marketing success . Just 44% of B2B marketers use content to build a subscribed audience.

B2B 146

B2B Marketing Survey Software 146

Sword and the Script

FEBRUARY 12, 2019

Let’s continue with the exercise analogy: Will you get in shape going to the gym once per month? If you enjoyed this post, you might also like: 7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before. It’s the consistency that matters. It’s also reflective of my own experience.

Blogging 126

Blogging Survey B2B Analysis 126

PR 20/20

DECEMBER 6, 2016

You’ll still need to invest significantly in human content specialists to manage the machines. It’s not your typical creative writing exercise. Have more questions about automating content creation and what’s possible with artificial intelligence? Does your brand have the talent to implement NLG?

Content Marketing 40

Content Marketing Marketing System Technology 40

Stephen Waddington

JULY 29, 2020

The exercise was highly subjective and so is the analysis and interpretation of the data. Wordsmith does a similar job for content marketing. used a tool called URL Profiler to examine the content of the home pages of all these tools. It led to the title of the project Human’s Still Needed.

Tools 100

Tools Analysis Technology Internal 100

Sword and the Script

AUGUST 5, 2014

In the book Epic Content Marketing , author Joe Pulizzi offers four broad categories for evaluation: Consumption, shares, leads and sales. More importantly, you can analyze this in just a few hours a month and the mental exercise will provide insight on how to improve. PR PR Measurement'

Measurement 128

Measurement Analytics Tools Survey 128