Content Marketing Exercises Interviews 
Onclusive
JANUARY 31, 2018
To be successful in the New PR is to identify the intersection of positioning and content marketing. Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. This is content marketing.
Cision
APRIL 28, 2015
Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply.
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Cision
OCTOBER 4, 2017
As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. A helpful exercise is to put yourself in the shoes of a journalist.
Cision
APRIL 18, 2017
If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). Step 1: Identify Keywords You Can Own.
Contently - Strategy
JANUARY 14, 2020
For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. What content works best?
Contently - Strategy
OCTOBER 9, 2019
The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.
The Proactive Report
JUNE 17, 2018
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.
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