Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. The company is trying to make its brand the hero.

Brand 80

Brand Branding B2B Exercises 80

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing.

Marketing 108

Marketing B2B Interviews Content Marketing 108

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making. Wordsmith does a similar job for content marketing.

Tools 100

Tools Analysis Technology International 100

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. I joined as vice president of marketing.

Content Marketing 114

Content Marketing Mobile Google Web 114

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? A: Audio content is incredibly intimate: you’re whispering into someone’s ear. They’re listening to you while they exercise or drive to work. Q: New technology is constantly expanding, making podcasting more and more accessible.

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

JANUARY 2, 2018

They are using data validation technology that prevents would-be registrants from using personal email accounts for gated content. Thinking differently about marketing in the New Year doesn’t have to be a major exercise in transformation. I’ve noticed, however, that some businesses might be missing an opportunity.

eBook 76

eBook Exercises Employee SEO 76

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 108

Financial Industry Report Insurance 108

PR 20/20

DECEMBER 6, 2016

Will artificial intelligence automate content creation? Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports. Marketers rely on content more than ever as a linchpin of their strategies. What Content Automation Actually Involves.

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Email subscribers are essential for content marketing success . Just 44% of B2B marketers use content to build a subscribed audience.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 115

Survey Report Media B2B 115

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10.

Survey 73

Survey Technology Corporate Financial 73

Sword and the Script

DECEMBER 24, 2016

MarketingProfs: 3 ways marketers can tell their stories across multichannel touchpoints. Contently: Why Cisco is hiring over 200 content marketers. HBR: Content marketers need to act like publishers. MarTech Today: Introducing the “influencer marketing technology landscape”.

Twitter 60

Twitter How To B2B Analytics 60

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). But you will be far more successful on the other side of completing this strategy exercise. How is this relevant?

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

JANUARY 3, 2017

That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. 4) What is your assessment of this trend toward content marketing ? “In

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. When I left HubSpot, I specifically wanted to experience a new industry to see how the marketing strategies might change. It was a very crowded market, and also a very established market.

Marketing 74

Marketing SEO Trade Shows Technology 74

Communications Conversations

JULY 19, 2018

But I see this as a positive, as it forces me to exercise and strengthen my influencer muscle like never before. I’ve learned that, in any industry that’s being disrupted by digital technologies (which is all of them, to varying degrees), it’s easy and natural to chase shiny toys, while neglecting leaking pipes.

Social Media 60

Social Media Media B2B Content Marketing 60

Contently - Strategy

JULY 19, 2024

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated for an unclear reader.

How To 52

How To Guidelines Training Tools 52

Critical Mention

NOVEMBER 5, 2018

Nearly 230 years ago in 1789, American citizens first exercised their right to vote in the United States’ first presidential election. He stresses that Hamilton County Clerk of Courts needs modern technology and a full-time housing court. Over two centuries later in 2016, a record number of 137.5 million Americans voted. Franklin D.

Policies 64

Policies Film Exercises Viral 64

PR in High Definition

JUNE 25, 2020

Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right? This excellent guide covers this important communications function during COVID-19 in more detail.

Exercises 71

Exercises Employee Social Media Communications 71

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. Daily intensive exercise. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

PR in High Definition

JUNE 25, 2020

Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right? This excellent guide covers this important communications function during COVID-19 in more detail.

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract.

B2B 60

B2B Infographics Interviews eBook 60

Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Brands must use personalized content marketing, communication, influencer marketing, and digital ad strategies to generate excitement around brands, announce new launches, and drive towards purchase.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Brands must use personalized content marketing, communication, influencer marketing, and digital ad strategies to generate excitement around brands, announce new launches, and drive towards purchase.

Retail 52

Retail Consumer Exercises Creativity 52

Sword and the Script

JUNE 6, 2017

Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. On a few occasions in my agency days, the PR plans we developed for certain clients served as a simple box-checking exercise. What Marketing Wants from Inside Sales. Honest Questions about Content Marketing.

Agency 60

Agency Corporate Interviews eBook 60

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). But you will be far more successful on the other side of completing this strategy exercise. How is this relevant?

Blogging 40

Blogging Strategy How To Writing 40

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. This exercise will give you a good understanding of where you’re investing time that you shouldn’t. You need to make sure this exercise stays valuable. We identify a client, we bring in technology for a campaign and then if it’s successful we can use that to demonstrate value.

How To 60

How To Software System Employee 60