ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. To borrow the phrase from content marketer Mark Johnstone on how to come up with better ideas , there are ways to jump start that “light bulb” moment. Jump-start the light bulb.

Creativity 174

Creativity Exercises Survey Writing 174

PR 20/20

FEBRUARY 12, 2019

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities. No two marketers are alike.

Exercises 47

Exercises Marketing Writing Examples 47

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 141

Leadership Content Marketing Healthcare Google 141

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Cision

APRIL 12, 2016

Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. Just creating content, whether textual or visual, is not enough if it does not resonate with your audience. You should also consider what types of content your audience consumes.

Infographics 120

Infographics eBook Content Marketing Video 120

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 127

Blogging Survey B2B Analysis 127

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

How To 104

How To Marketing B2B Exercises 104

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Share and share alike.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The 4 Engines You Need to Pull Off Content Marketing Successfully. Can you write some short ones?

Study 88

Study B2B Marketing Survey 88

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. Talk to Us !

Marketing 108

Marketing B2B Interviews Content Marketing 108

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Give our services a try. Talk to Us!

Brand 80

Brand Branding B2B Exercises 80

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. B2B Marketers are Missing the Point of Content Marketing.

B2B 148

B2B Marketing Survey Software 148

Buzzstream

SEPTEMBER 3, 2024

For instance, let’s pretend we were trying to find writers willing to write about a nationwide charity race, like St. A writer who writes about “running” may only review running shoes. And, when they do, it’s a signal that you did a great job writing your subject line. Jude’s Walk/Run. They’re like, ‘I love your headlines.

Pitching 126

Pitching How To Digital PR Data 126

Sword and the Script

MAY 16, 2020

This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. And that’s the theme for this week’s Unscripted Marketing Links [UML]. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. 14) Best day and time to pitch.

Survey 173

Survey Media Relations Pitching Media 173

Cision

APRIL 6, 2016

The whole point of the exercise is to get closer to buyers. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested. Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins. This is where businesses falter.

How To 120

How To Tools Exercises Viral 120

Cision

JULY 29, 2015

A: Audio content is incredibly intimate: you’re whispering into someone’s ear. They’re listening to you while they exercise or drive to work. You can develop a “brand voice” for your writing, but think about how important someone’s speaking voice is: you instantly recognize a person’s voice when they call.

Interviews 120

Interviews Comparison Video Exercises 120

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). But you will be far more successful on the other side of completing this strategy exercise. The lowest traffic?

Blogging 69

Blogging Strategy How To Writing 69

PR 20/20

DECEMBER 6, 2016

The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”. Will artificial intelligence automate content creation? It’s not your typical creative writing exercise.

Content Marketing 40

Content Marketing Marketing System Technology 40

Contently - Strategy

APRIL 6, 2023

Whether you are a product marketer or a content marketer, here is a step-by-step guide on how to create effective buyer personas. Conduct Market Research Market research involves gathering information about your target audience and their behaviors.

Survey 132

Survey Data Interviews Reddit 132

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 115

Survey Report Media B2B 115

Cision

AUGUST 16, 2016

While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. I could write a book on this topic. If I’m not sleeping or exercising, it’s glued to my hand. These are all critical skills for a successful PR professional.

Television 120

Television Pitching Journalism Interviews 120

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 108

Financial Industry Report Insurance 108

Sword and the Script

DECEMBER 24, 2016

Contently: Why Cisco is hiring over 200 content marketers. HBR: Content marketers need to act like publishers. MarTech Today: Introducing the “influencer marketing technology landscape”. B2B PR Sense Blog: How to write press release headlines that people actually read.

Twitter 60

Twitter How To B2B Analytics 60

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. my day is somewhat at the mercy of the marketing industry. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Daily intensive exercise.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. If you get the message wrong, then the investment in marketing or communications could prove wasteful in the future. Trust Economy: Summaries to 4 Content Marketing Studies. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Journalism 60

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. Erik Sherman, freelance journalist and writer.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Buzzstream

JANUARY 8, 2025

Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. This builds the ability to think on your feet and develop innovative angles for campaigns, newsjacking, or content creation. Rewrite pitches for clarity and relevance. I know what works.

Digital PR 62

Digital PR Google Comparison SEO 62

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. If you enjoyed this post, you might also like: Dispelling 6 Myths PR Sometimes has about Content Marketing. An Open Letter to Public Relations Professionals [Wendy Marx]. Image credit: Unsplash.

Survey 73

Survey Technology Corporate Financial 73

Sword and the Script

AUGUST 25, 2020

This large global company spent a ton of money recruiting the best marketing talent and then stuck them in an environment where people who had never even marketed a lemonade stand were dictating how they did their jobs. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>>

Marketing 88

Marketing Guidelines Social Media Conference 88

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. The market for tools in PR is exploding. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Waxing UnLyrical

OCTOBER 28, 2015

But while stories can work magic for corporate communicators, writing a good story isn’t easy. McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. 3. “ 642 Things to Write About ” by San Francisco Writers’ Grotto.

Storytelling 40

Storytelling Resources Writing Corporate 40

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). But you will be far more successful on the other side of completing this strategy exercise. The lowest traffic?

Blogging 40

Blogging Strategy How To Writing 40