Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity.

Media 162

Media Fashion Television Radio 162

Sword and the Script

APRIL 24, 2018

This compounding effect is analogous to some aspects of content marketing , especially in audience growth. It’s important to note in this context, content marketing means something very specific : developing useful and relevant content consistently over time, on an owned media platform, in order to attract and grow an audience.

Content Marketing 64

Content Marketing Financial Marketing Banking 64

Cision

APRIL 20, 2015

We then consider how, when and where to publish and promote the content and activities. Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video.

Media 120

Media Content Marketing Infographics Fashion 120

Sword and the Script

OCTOBER 20, 2020

First, find a good old-fashioned RSS reader (I use Netvibes on a laptop and the Feedly app on a phone) and use that to create a dashboard for those pubs that still offer RSS. It’s an older technology but I still find it useful. All considerate inquires will be reviewed carefully.

Resources 148

Resources Publicity Reddit Interviews 148

Sword and the Script

MARCH 1, 2022

I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals. Old fashioned press releases and advertising can lead to bona fide editorial coverage. I also welcome new competition to the market because we need it.

Software 150

Software Case Study Advertising Advertising 150

Shift Communications

FEBRUARY 13, 2017

Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. As in the early days of the web, video measurement still lags behind other content marketing measurement. Vice President, Marketing Technology. Video Impact Can Be Measured! Christopher S.

Video 117

Video Measurement Communications How To 117

Cision

DECEMBER 29, 2017

With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Did you know that none of those channels has beaten Facebook in terms of engagement? Read: Social Customer Care: Three Steps to Best-in-Class Results.

Instagram 120

Instagram How To Guidelines Facebook 120

5W PR

AUGUST 21, 2023

Creating engaging content Content marketing is a powerful tool for jewelry brands to build brand awareness and connect with customers. Create engaging and visually appealing content that educates, inspires, and entertains the target audience.

Industry 78

Industry How To Fashion Creativity 78

Critical Mention

JANUARY 29, 2021

Choosing the right platform(s) can make or break your marketing campaign. Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. Given below are some points to consider when collaborating with an influencer.

Brand 135

Brand Branding How To Radio 135

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Sword and the Script

DECEMBER 30, 2017

2) 3 Studies that Challenge Marketing Assumptions [UML]. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. Content marketing is similar.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

Cision

JANUARY 14, 2016

A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent. Yelp for Marketing. What are your goals?

Marketing 120

Marketing Pinterest Mobile Social Media 120

ReimaginePR

JUNE 13, 2016

Sure, a customer may say that the wider screen with the latest Retina technology is a determining factor in their decision to buy, but it’s not what motivated them to purchase. This means adding videos, images, and plain ol’ fashioned writing to punch up its appeal. And they do in fact give you a leg up on your competition.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Sometimes, a narrative can effectively be told from beginning to end in a linear fashion. Vice President, Marketing Technology.

Blogging 60

Blogging Enterprise System Media 60

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. A cloud technology vendor told me that trade shows were the number one source of leads for his company. If you enjoyed this post, you might also like: Survey Finds Tough Grades on B2B Content Marketing.

Marketing 60

Marketing B2B Local Customer Service 60

Contently - Strategy

JULY 2, 2024

Scaling is one of the biggest challenges of a successful content marketing program. Yet, it’s critical for success: A handful of high-performing blogs or hitting a million video views is a great start, but it’s not going to keep your audience engaged in a TikTok-obsessed, content-saturated, attention-squeezed world.

Strategy 52

Strategy Marketing Guidelines Content Marketing 52

Bad Pitch Blog

APRIL 15, 2014

Spin Sucks Basics As you can imagine, social media, content marketing and search are all topics of discussion in Spin Sucks. And it’s written in a way that you can read it in the old-school, linear fashion or get all millennial up in here and jump around based on your interest or needs.

Report 51

Report Fashion Trends Social Media 51

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. This very early application of content marketing came at the perfect time, in a number of ways.

Content Marketing 60

Content Marketing System Google Data 60

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Heather West. westlevyPR. SCHEDULE A DEMO.

Twitter 77

Twitter Radio Social Media Print 77

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Some might call me old-fashioned when it comes to media relations. How is this relevant?

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. Repurpose Does Not Mean Regurgitate in Content Marketing. 4) Content ideation and generation. have remained, for the most part, fairly separate.

SEO 70

SEO Tools Engineering Web 70

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Beyond PR

MARCH 15, 2016

He arms himself with the right tools and technology and understands the strengths and weaknesses of his team members and adversaries. In addition to being Marvel’s astonishing Wasp, Janet was a gifted fashion designer who created her own and other heroes’ costumes. Find your brand’s Janet van Dyne.

Marketing 40

Marketing Storytelling Fashion Technology 40

PR in High Definition

DECEMBER 13, 2017

This app adds fashion purchases to an online ‘wardrobe’ and organises them by colour, style and designer. Marketers also need to consider how consumers will view mixed reality, will it be on a smartphone or via a headset? We are seeing this process already with the app, Finery. Or, will we be living surrounded by projections?

Trends 59

Trends How To Retail Google 59

Prohibition

FEBRUARY 2, 2024

High fashion? To celebrate the launch of the Samsung Galaxy S24 and new Galaxy AI technology, the tech giants lit up London’s skyline with over 550 drones. It’s made from cowhide leather and shaped to slump in the same way a brown paper bag might, complete with a blue fastening and the iconic LV lettering. Is it luxurious?

Marketing 62

Marketing Film Creativity B2C 62

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. In this sense, the webinar doubles as something akin to an old-fashioned press conference. Are Facebook Ads Any Good for B2B Marketing?

B2B 60

B2B Infographics Interviews eBook 60

Prohibition

AUGUST 23, 2023

As influencers also have the reach to engage with niche audiences relevant to your online retail business, influencer marketing allows you to target specific demographics and interests. Benefits of Using Influencer Marketing for Online Retail Influencer marketing offers a multitude of benefits for online retailers.

Retail 62

Retail Marketing Advertising Advertising 62

PR Breakfast Club

JANUARY 11, 2015

Let’s talk for a moment about better content marketing through simple theft. I’m talking about taking from web developers processes to make lean content. Lean content is a workflow adaptation that ensures your team produces more content that can go more places. Deliver as fast as possible.

Web 28

Web Print Writing Content Marketing 28

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Some might call me old-fashioned when it comes to media relations. How is this relevant?

Blogging 40

Blogging Strategy How To Writing 40

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. How do you think an ever increasing growth in technology will change the marketing sector? My first interview was with Arik C.

Interviews 28

Interviews SEO Banking Radio 28

The Hoffman Agency

DECEMBER 7, 2017

and what excited me the most was that I would be working in our company’s headquarters in San Jose-Silicon Valley, the heart of entrepreneurship and technology. It had been a while since I visited the U.S., Thanks to the agency’s Building Bridges Program, I received the opportunity to fulfil my aspiration to work in the U.S.

Pitching 28

Pitching Analysis Case Study Local 28

Buzzstream

JUNE 5, 2024

Let’s look at how Hubspot does this with their Marketing Statistics post. They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Implement viral marketing tactics. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. The most popular social media channels in Denmark Facebook : 3.9

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 129

Marketing Content Marketing Advertising Advertising 129