Rock the Status Quo

SEPTEMBER 22, 2014

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts?

Pinterest 202

Pinterest Content Marketing Resources Software 202

Prowly

FEBRUARY 13, 2025

Go-To free tools Use social listening tools, check Google Trends data as well as native social media platform analytics. Gather insights regarding brand perception by going through Google Analytics data and website traffic. 4 Content engagement Take a peek at your content marketing strategy.

Measurement 104

Measurement Tools Brand Branding 104

Sword and the Script

JUNE 22, 2021

Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. FeedBlitz has been around for a long time.

Google 112

Google Tools Analytics Blogging 112

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. You’ll extend your reach to highly engaged audiences .

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Deirdre Breakenridge

MARCH 20, 2017

Now you are at a Google search distance from the future you. Through a simple Google search, you’ll find hundreds of articles on the topic. The same applies if you want to improve your pitching journalists or learning how to prove your PR work is tied to business results. Want to learn about social media? Become Fearless.

Community 244

Community Social Media Course Measurement 244

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Sword and the Script

AUGUST 13, 2024

And they do a good job, which means it’s useful for anyone working in B2B marketing. That’s the key too: The best marketing doesn’t feel like marketing. I’ve listened to this podcast for years and twice successfully pitched clients as guests. The idea, at the time, brought a completely different perspective to marketing.

Creativity 103

Creativity B2B Examples Marketing 103

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. Google is Killing FeedBurner Email; Here are 4 Alternatives.

Blogging 160

Blogging Software Google Content Marketing 160

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Now, choose 10 of these items you’d like to use for content. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

Shift Communications

OCTOBER 24, 2017

While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways. Let’s face it though – if you’re pitching a turkey-themed recipe, odds are so is everyone else. according to Google Trends. Alan Marcus.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results.

Strategy 257

Strategy How To SEO Engineering 257

Shift Communications

SEPTEMBER 17, 2014

Provide value to your readers and keep the sales pitches to a minimum. Check your social networks and Google Analytics. Google Analytics can provide demographic and location data about your site visitors. Marketing Coordinator. Blogging Content Marketing Metrics blogging building audience'

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 86

Content Marketing Marketing Comparison Measurement 86

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Lessons in depth. What are the lessons like you ask?

Marketing 144

Marketing Advertising Advertising Small Business 144

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 173

Technology Publicity Software Pitching 173

5W PR

AUGUST 7, 2020

There are plenty of ways that businesses showcase themselves to an audience, with the most popular one being the elevator pitch. However, the elevator pitch can be daunting to many, given that the person has very little time to explain the idea, and the company and then get into the product or the service that the business provides.

B2C 88

B2C B2B Pitching Conference 88

5W PR

JANUARY 4, 2025

Content marketing is another powerful tool that can help companies attract and retain potential players. By creating high-quality content like vlogs, trailers, and gameplay videos, companies can showcase the development process, generate excitement, and provide valuable insights into the game.

Marketing 78

Marketing Instagram Advertising Advertising 78

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. It lets users publish reports on PR Newswire, Google News, Yahoo Finance, CBS, Market Watch, and Fox News. per release $129.99

Analytics 104

Analytics SEO Engineering Financial 104

Buzzstream

MARCH 5, 2025

Or, just Google best free X tools in your industry. If so, thats under market value for a high-quality link. Plus, it doesnt violate any of Googles link building spam policies. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more.

Digital PR 62

Digital PR Pitching Study Google 62

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Buzzstream

APRIL 2, 2025

Digital PR is more than “PR done online” ; it’s a strategic blend of content marketing, SEO, and traditional PR tactics, focused on earning links and building brand credibility. Brand mentions in reputable publications, even without links, are valuable signals to Google and audiences. Vince: Yeah.

Digital PR 62

Digital PR Brand Branding SEO 62

Rock the Status Quo

SEPTEMBER 9, 2014

It wouldn’t be on Google if it weren’t okay to use!) PRProChat — Ruth Carter (@rbcarter) September 4, 2014 Many, MANY people who can’t or won’t hire an attorney use Google for legal advice, sleuthing out answers to their questions, sample contracts and more. Agencies Content Marketing Social Media'

Blogging 194

Blogging Agency Social Media Content Marketing 194

Sword and the Script

DECEMBER 1, 2015

A quick Google search ( 233,000 results ) shows he’s had dozens of placements, if not thousands. Take the Full Content Marketing Prescription. The same is true for content marketing. The authentic meaning behind that message is a critical marketing effectively with content. million YouTube views.

Content Marketing 60

Content Marketing Marketing YouTube Insurance 60

Shift Communications

FEBRUARY 20, 2019

All of these can be used to research industry trends and current news: Google News. Google Trends. Google News. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters.

Trends 142

Trends Industry Wikipedia How To 142

Rock the Status Quo

AUGUST 20, 2015

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Looks promising, right?

SEO 100

SEO Comparison Content Marketing Social Media 100

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. Too many marketers believe that short content outperforms long form.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Buzzstream

FEBRUARY 13, 2025

One of the emerging concerns is whether or not to pitch publishers currently suing these AI companies, assuming that their content will ultimately be excluded from appearing in search results. So, in this post, I hope to set aside some fears and clarify why it’s safe (and smart) to continue pitching as usual.

SEO 62

SEO Journalism Radio Google 62

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. On Google, there are 260 million search results for “b2b technology.”

B2B 74

B2B Content Marketing Trends Marketing 74

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. It’s not enough to just mention people in content, you must tell them about it too.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Audiences know the difference.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Flack's Revenge

OCTOBER 3, 2018

By now, content marketing has become an important part of almost every PR’s arsenal. Content is the motive force for today’s noisy internet. Plus, content seems like the path of least resistance. Plus, content seems like the path of least resistance. And why not?

Media Relations 24

Media Relations Media Pitching Content Marketing 24

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104