Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. He created a single piece of content, and suddenly, millions of people knew about his business. The brand’s success was about more than just going viral or getting lucky. Content marketers in all industries can learn from these examples.

Leadership 106

Leadership Brand Branding How To 106

Flack's Revenge

JULY 12, 2017

Viral cat videos, real news, fake news, vacation pictures and political rants all get mixed into the same soupy mess. Content marketing guru Jay Baer wrote a Medium piece on this recently. He cited research about the types of content that are most effective for vertical markets. And what rises to the top?

Social Media 120

Social Media How To Media Viral 120

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JUNE 10, 2016

Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers. This is exemplified in the rise of bloggers, influencers, and viral videos. Until then, no one cares. The Networking Model. Exponential reach.

How To 120

How To Marketing YouTube Study 120

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. It’s important to understand what specific aptitudes and advantages you have that clients need and how to present it. What’s your niche?

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Travel Technology Conference LinkedIn 281

Buzzstream

JANUARY 17, 2018

To simply put it: Repurpose the content. Many businesses are leaning towards the method of generating “snackable” content. This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats.

eBook 108

eBook Infographics Pinterest How To 108

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Polaris

NOVEMBER 20, 2014

The video quickly went viral, racking up over 1 million views the first day alone. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Content Marketing' And the impact on Caine was nothing short of astounding. According to George, “Caine has really come out of his shell.

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

APRIL 6, 2016

How to Fix Your Buyer Personas. Anyone can download a template for free and fill it with invalidated assumptions that do little to enlighten the content creation process. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested.

How To 120

How To Tools Exercises Viral 120

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. But I wanted to learn more, and had some questions.

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Data Media Software Viral 159

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Cision

MARCH 31, 2015

Where do podcasts fit in content consumption? How to create them? This should be a format that producers of written content should know all too well. Before publishing the content, make sure to write a description that will attract searchers and let them see at a glance what the content is about.

Storytelling 120

Storytelling Mobile Video Viral 120

PR Fuel

MARCH 12, 2018

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. What kind of content do you hope to create?

Content Marketing 40

Content Marketing How To Marketing eBook 40

Cision

OCTOBER 28, 2015

Our brains were made for visual content: Our brains process images 60,000 times faster than text and combine with memory, emotion and understanding. Visuals increase understanding: We can read about how to do something or operate a device, but we comprehend topics more thoroughly when we have images or video to supplement them.

Communications 120

Communications Telecommunications Infographics Video 120

5W PR

DECEMBER 19, 2023

The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media. About the Author: Sean Begg Flint is the founder of Position Digital , a digital marketing agency for ambitious ecommerce, B2B, tech and purpose-led brands.

How To 78

How To Ethics Measurement Creativity 78

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Jay Baer – @jaybaer. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

FEBRUARY 15, 2022

The story went viral in our market niche. That conjures up a business decision to fix a bug, work on a feature – or pull data periodically for marketing. Second, many startups haven’t figured out how to get customers to go along. Fourth, and finally, the companies that do haven’t figured out how to make use of the data.

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Company Marketing B2B Software 99

Contently - Strategy

AUGUST 30, 2022

Given all the people, sweat, and occasional tears involved, how can you get the most out of your great content? Enter: Content repurposing. Repurposing content means repackaging one asset into multiple formats. So, when should you repurpose content to drain every drop from your high-quality content?

eBook 143

eBook YouTube Video Social Media 143

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. “How are you going to create something extraordinary if you’re optimizing for the same things as everyone else?” Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

ReimaginePR

AUGUST 29, 2016

On Facebook, the best way to show people how to further engage with your brand is by using the call to action button. Earlier, we discussed how to create a cover image that quickly conveys your brand message. Produce share-worthy content. Everyone wants to produce viral content that gets shared all over the web.

Social Media 149

Social Media Marketing Media Facebook 149

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? Try it out and see if it helps you identify what content to promote! Vice President, Marketing Technology. Christopher S.

Analytics 60

Analytics Google How To System 60

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years? I liked Smartcuts.

Airlines 100

Airlines Viral Sports Ethics 100

Flack's Revenge

NOVEMBER 29, 2017

How did you get the idea to use videos to promote Stone Temple? By 2014 it was obvious that video was the rising star of content marketing. Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral.

Video 153

Video B2B Film Marketing 153

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Prohibition

JANUARY 31, 2023

Also with reactive PR, your are able to share topical content to the press – positioning your brand as a thought leader – by jumping on a breaking news story and adding your brands unique take on it. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.

How To 62

How To Analysis Comparison B2C 62

PR 20/20

SEPTEMBER 22, 2015

Why do some posts catch on and go viral, while others fall completely flat? From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content. From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content.

Writing 40

Writing Viral How To Content Marketing 40

prTini

SEPTEMBER 24, 2014

But how do you know which ones are worth the investment? Does anyone actually know how to read the label? Ann Smarty created this tool to help content marketers, bloggers, PR pros and influencers collaborate to create and promote content. Viral Content Buzz. It’s like trying to buy the best wine.

Tools 72

Tools Viral Engineering Comparison 72

PR in High Definition

DECEMBER 13, 2017

Soon, marketers will have to design their campaigns around algorithms as well as humans. Uber came under fire after an employee blog went viral, detailing a culture of sexism. The post How to add inspiration and future trends to your 2018 comms plan appeared first on Firefly Communications. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. You can discover popular sounds and themes on sites like TikTok Trends and should follow in the footsteps of influencers who publish engaging content. Research your article thoroughly to find reputable sources of information.

Social Media 79

Social Media Strategy Media SEO 79

Shift Communications

DECEMBER 29, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

JANUARY 12, 2018

Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. Not only were the company and its employees passionate about this, but so were its dedicated customers and followers, leading to viral traction – and engagement – on social and traditional media.

Consumer 83

Consumer B2C Viral Fashion 83

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. How-To-Guides.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

JANUARY 27, 2015

Shift gave visitors the option to download the content for free with registration – or the option to buy the eBook for $10.00. Click here for screen shot of the clever content marketing details ). Many landing pages pitch free content in exchange for contact details. Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77