Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Use headline formulas.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 99

Content Marketing Marketing SEO Video 99

Remote PR Jobs

JULY 19, 2024

Facebook and Instagram : Share success stories, client testimonials, and behind-the-scenes content to showcase your work and attract potential clients. Content Marketing Creating valuable content can position you as an expert in the PR field and attract clients who need your services.

Case Study 246

Case Study Conference Local Trade Shows 246

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 105

Banking Content Marketing Examples Industry 105

Cision

OCTOBER 10, 2017

Along with your run-of-the-mill best practices in SEO, user-generated content distribution is more likely to be successful if you do the following: Collaborate with already successful publishers and experts: COVERGIRL has an influencer program set up that practically allows industry experts to create and distribute content for them.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

JANUARY 11, 2018

How to Write a Press Release That Converts. Press releases are still an amazing way to get your news out there, and they’re an important part of your marketing strategy. This post helps you learn how to write press releases that convert. How to Make Awesome Instagram Posts on Desktop.

Communications 225

Communications Marketing Radio Airlines 225

Cision

AUGUST 2, 2017

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing. But now, brands are beginning to see that influence marketing isn’t necessarily free marketing.

Energy 238

Energy Writing Instagram Brand 238

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. you may wonder. Click Here. Click To Tweet. Start Here.

eBook 219

eBook How To Writing Community 219

Beyond PR

JUNE 27, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.

Instagram 69

Instagram How To Mobile Community 69

Barokas

JANUARY 19, 2018

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends. The first major change occurred in March 2017, when Instagram announced that it would no longer display posts in chronological order.

Instagram 84

Instagram Facebook How To Travel 84

Contently - Strategy

AUGUST 28, 2024

On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. Generative AI really is affecting content marketing trends!

Content Marketing 52

Content Marketing Trends Marketing B2C 52

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. It means putting out quality content on a continuous basis.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Cision

APRIL 16, 2015

Write down your objectives. Write an outline. Telling your story on SlideShare differs from telling your story on Instagram, Flickr, and Vine. Want to stand out with your content marketing? Best Practices Featured Content Marketing' Determine your objectives. What do you hope to accomplish?

Infographics 120

Infographics Storytelling Content Marketing Film 120

Critical Mention

JANUARY 22, 2019

What has your journey been like in marketing and how has it changed over time? I went into Marketing by way of writing. But I thought writing a diary was boring. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Ann: Oh boy.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. That means you need to write messaging that’s completely client-concentric. Write like you talk.

Content Marketing 58

Content Marketing Marketing Branding Brand 58

PRSay

JUNE 6, 2019

I’m writing this on a plane to North Carolina. Do a content partnership with the email newsletter they receive. Get some of your content picked up by the media outlets they subscribe to. And then use that exposure to win them over as a subscriber to YOUR podcast, e-newsletter, Instagram feed or any other platform you’ve built.

Media Relations 148

Media Relations Media Training Pitching 148

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

Content Marketing 62

Content Marketing Marketing Energy International 62

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Click here for your free Instagram tip sheet!

Social Media 120

Social Media Twitter Media Nonprofit 120

Critical Mention

DECEMBER 10, 2021

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. Users can now: Monitor public Instagram Accounts. Save Instagram mentions directly from the Social section of the Search tab. Receive real-time alerts of Instagram mentions.

Radio 116

Radio Instagram Analytics Mobile 116

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. ” Is that a weird freaking quote?

How To 144

How To Creativity Storytelling Writing 144

Cision

MARCH 31, 2015

This should be a format that producers of written content should know all too well. Before publishing the content, make sure to write a description that will attract searchers and let them see at a glance what the content is about. Best Practices Featured Content Marketing multimedia Photography podcasts video'

Storytelling 120

Storytelling Mobile Video Viral 120

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Newsletters Have Become the Centerpiece of Content Distribution and Audience Building.

B2B 74

B2B Content Marketing Trends Marketing 74

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 186

Marketing Content Marketing Data Social Media 186

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social content is one way to keep your site alive and fresh. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”). Experience.

Communications 206

Communications Television Transportation Study 206

Contently - Strategy

JUNE 6, 2024

Recently, almost immediately after voicing my desire to find a new pair of climbing pants aloud, I started seeing Instagram ads for a popular brand. The pants seemingly followed me everywhere, even showing up in the organic content on my for-you pages. And as you may have guessed, they are now the best pair I’ve ever owned.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message. Senior Marketing Manager, Critical Mention.

Social Media 144

Social Media Media SEO Instagram 144

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. What seems to work best is taking the content we have and promoting it according to timeliness or newsworthiness.

Mobile 120

Mobile Community Blogging Publicity 120

Cision

SEPTEMBER 21, 2016

50 on Instagram. Share her content. Writing Press Releases. Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life. Write a few articles a week and schedule them in advance. Following New People. 10 on LinkedIn.

Marketing 120

Marketing Comparison eBook Social Media 120

Contently - Strategy

AUGUST 30, 2022

Repurposing content means repackaging one asset into multiple formats. If you’re looking for ideas on how to repurpose content and get every ounce of value from it, we have a few tips for you. For example, you can write one blog post and summarize the critical elements for a Twitter thread. Long-form content to video.

eBook 141

eBook YouTube Video Social Media 141

Stephen Waddington

JANUARY 31, 2019

They’ve discovered new content formats such as audio (iTunes), images (Instagram) and video (YouTube). They’re curating content and writing newsletters. Blogging remains a worthwhile tactic for building personal and corporate reputation, and for awareness at the top of the marketing funnel.

SEO 113

SEO Blogging Community LinkedIn 113

Cision

DECEMBER 14, 2017

Besides traditional media, you just have to take a quick scan of Instagram, Snapchat or even YouTube to find everyday people using “influencer” to describe themselves in their bios. End-user influencers aren’t just writing on LinkedIn, however. You stumble across a blogger and think, “Maybe. “. About Shane Schick.

B2B 120

B2B B2C Pitching Social Media 120

Contently - Strategy

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly.

SEO 88

SEO Engineering Content Marketing Google 88