Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 100

Content Marketing Marketing Media SEO 100

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? Leads to a reputation for thought leadership. Organic Search.

Content Marketing 86

Content Marketing Marketing Comparison Measurement 86

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

NOVEMBER 21, 2023

Financial analysts say brand strength is a top factor According to the report, “Strength of brand/marketing” is the factor most frequently cited by analysts (at 79%) when asked how they appraise and analyze the companies they cover. This is cited ahead of leadership quality (76%) and technological innovation (72%).”

Financial 174

Financial Marketing Survey B2B 174

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data makes great thought leadership. For example, a marketing intelligence platform has built-in tools for generating incisive data-driven stories. On the other end, rich visual content driven by data can help convert the lead.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Onclusive

DECEMBER 17, 2018

Author Intelligence helps PR, communication, and content marketing teams understand how to connect with those authors in the most meaningful way by providing a detailed profile of each author, including their publication activity, social amplification, and social sentiment.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 144

B2B Study Survey Software 144

Sword and the Script

FEBRUARY 15, 2022

It’s effective marketing that’s baked into the product. Every SaaS company, which is pretty much every modern software company today, has it but not every SaaS company uses it effectively. In the example above, the data was describing a sea change in the legal market. Marketing baked into the product scales.

Company 99

Company Marketing B2B Software 99

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Companies aren’t sure how to perform research, so they skip it altogether. Lack of buy-in.

B2B 127

B2B Company Survey Enterprise 127

Sword and the Script

DECEMBER 30, 2017

6) 4 Big Media Trends that have Upended PR and Marketing. The consumerization of IT was notable because if forced business software vendors to up their game. Similarly, digital trends have forced marketing and PR to change how they do things. 7) How B2B Marketing Can Get More out of Trade Shows. Proceed with Caution.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

Ishmael's Corner

MAY 10, 2015

One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns.

Tools 60

Tools B2B Software Storytelling 60

Burrelles Fresh Ideas

DECEMBER 5, 2023

Additionally, security vulnerabilities inherent in outdated software can jeopardize the confidentiality of sensitive information. Lack of Leadership Communication Leadership plays a crucial role in setting the tone for internal communications. Prioritize the enhancement of written communications and virtual events.

Internal 97

Internal International Communications Employee 97

Sword and the Script

JANUARY 3, 2023

What are some examples of technology vendors developing public relations software? Meltwater : Meltwater is a PR software vendor that offers media monitoring and analytics tools for PR professionals. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 113

Interviews Publicity Technology Social Media 113

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. The 4 Engines You Need to Pull Off Content Marketing Successfully. What Does It Take to Implement Content Marketing Effectively in B2B? 1) How long does it take to write a blog post?

Study 88

Study B2B Marketing Survey 88

Critical Mention

APRIL 8, 2018

Once you come to the realization that media monitoring is the way to go (and if we’re lucky enough you decide to use Critical Mention—sorry, just had to plug), next up is convincing leadership. Remember, PR is a client-driven business—leadership is keenly aware of this fact. Better market research and insight into product suggestions.

Media 64

Media Software Leadership Customer Service 64

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. It’s a multi-department goal.”.

Media Relations 93

Media Relations Advertising Advertising Content Marketing 93

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

PR 20/20

SEPTEMBER 29, 2020

PR 20/20 ultimately built the Institute’s readership by applying a proprietary content approach to the HubSpot platform—what we call the Cognitive Content Hub. The Cognitive Content Hub is an in-depth, strategic framework that marries human and artificial intelligence to grow businesses through content marketing.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

MAY 9, 2023

Integration with other tools like ticketing platforms or webinar software further enhances the event management process. Inbound content marketing is effective for associations because it enables them to establish thought leadership and showcase their expertise.

Strategy 81

Strategy Marketing Tools Report 81

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? For marketers who don’t have massive budgets or huge website traffic, you may need to think outside the box for leveraging LinkedIn’s network without using their Marketing Solutions software.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Sword and the Script

FEBRUARY 4, 2017

Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. In Social Media Marketing, You Get What you Give. Why Content Marketing is the New Branding. The company has invested not only in the idea but in a process and leadership to actually execute on the program.

Creativity 60

Creativity Storytelling B2B Film 60

Waxing UnLyrical

APRIL 19, 2018

Join.me : No registration or software download required for this one and probably the best screen sharing available, along with simple video conferencing and unlimited audio. Endless templates, images, fonts, layouts and ideas, the free version of Canva will make you feel like a visual content pro. Think again.

Nonprofit 82

Nonprofit Tools Marketing Skype 82

Shift Communications

SEPTEMBER 21, 2015

Thought leadership is a central principle in effective public relations. Recall that our definition of thought leadership is simple: A thought leader’s thinking changes how everyone else leads. Recall that our definition of thought leadership is simple: A thought leader’s thinking changes how everyone else leads.

Trends 60

Trends Pinterest Analysis Leadership 60

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

PR 20/20

JUNE 9, 2016

2) Align content marketing with the buying cycle. Based on industry research and discussions with your sales team, marketing can create content for common stages that answers frequent questions along the buying cycle. Insight can be captured and tracked using marketing software and/or CRM systems.

Marketing 40

Marketing System Software Case Study 40

Frederik Vincx

DECEMBER 11, 2015

Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. After all, affecting change is much about leadership and sharing a clear vision. Visual by LeaderShip Solutions. Most noteable is the Lean Startup Movement. That is what we do best.

How To 60

How To Software System Employee 60

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

SEPTEMBER 24, 2016

In marketing, most of the tech tools are simply automation, described with great editorial liberty. Taking repeatable tasks, mapping them out, streamlining the process and then using software to get part of the work done. The Struggle is Real in B2B Content Marketing [UML]. Google and Facebook take this to the next level.

Marketing 60

Marketing Creativity B2B Ethics 60

Sword and the Script

MAY 8, 2018

If spending is indeed this high, I hope marketers are investing equally in strategic purposes and long-term programs such as audience building and subscribers to your content marketing platform. If you enjoyed this post, you might also like: Where and How B2B Marketing Generates Leads it Likes [Study]. Creativity: 19.4%.

Survey 67

Survey B2B Marketing Mobile 67

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results.

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

NOVEMBER 30, 2022

Is your organization missing key pieces of the marketing tech stack that could impact performance? For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing?

Marketing 52

Marketing Technology International Internal 52

Beyond PR

MARCH 17, 2016

Content Marketing. Content marketing can be a cost-effective and high-impact tactic to strengthen your online presence and generate new leads. Before you begin creating content, you’ll need to identify your content’s purpose and research your target customer to learn their preferences and informational needs.

Marketing 40

Marketing Small Business Web Nonprofit 40

Contently - Strategy

JUNE 4, 2024

This video isn’t just a piece of content; it’s a beacon of thought leadership poised to elevate your brand’s stature. Optimize Videos for Your Website Optimizing your video content for your website is crucial, as it ensures that your message reaches your intended audience in the most effective way possible.

Video 52

Video How To YouTube Mobile 52