5W PR

NOVEMBER 25, 2024

However, a well-crafted marketing strategy and a strong focus on recognition can be powerful tools to help hotels weather these storms and emerge stronger than before. Demonstrate a commitment to the local community through charitable initiatives or partnerships. In the unpredictable world of hospitality, crises can strike at any time.

Hotels 78

Hotels Crisis Marketing Policies 78

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. I used to listen to a lot more marketing and PR podcasts, and while I still have some in the queue, Ive cut back in favor of other topics.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

PR pros must optimize content to align with these conversational queries, ensuring that it ranks well in voice search results. Voice searches also often have a strong local intent, such as finding nearby businesses or services.

SEO 339

SEO Reputation Local Consumer 339

ImPRessions - Crenshaw Communications

MAY 20, 2020

For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Contently - Strategy

AUGUST 28, 2019

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? Diamond Resorts “Stay Vacationed” blog.

Travel 91

Travel Content Marketing Examples Airlines 91

Contently - Strategy

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Likely, you are already using it.

SEO 89

SEO Content Marketing B2B Tools 89

Agility PR Solutions

MAY 27, 2024

Content marketing is all about reaching audiences on a personal and emotional level. So much is lost in translation, and you might not pick up on all the cultural nuances that make that content shine. It’s […] The post 6 essential steps for creating a content localization strategy appeared first on Agility PR Solutions.

Local 105

Local Strategy Content Marketing Social Media 105

Contently - Strategy

AUGUST 22, 2019

If you’re a content marketer at a financial institution, you’ve been asked to fulfill a particularly bright promise: not only do you need to establish a trusting relationship with your audience, but you need to develop a voice entertaining enough to make your bank stand out. Deloitte’s annual back to school survey.

Banking 107

Banking Content Marketing Examples Industry 107

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market.

Advertising 78

Advertising Advertising Ethics Local 78

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 213

Marketing Content Marketing Data Social Media 213

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

AUGUST 23, 2017

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. This gives your audience access to your content where they want to find it.”.

Brand 246

Brand Branding eBook Leadership 246

Prowly

MAY 28, 2018

As we live in a modern, digital age, businesses are now going global and expanding to new markets more than ever before. While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market.

Local 99

Local Strategy Marketing Trends 99

Remote PR Jobs

JULY 19, 2024

These events are often attended by business owners, marketing managers, and other decision-makers who might need PR services. Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community.

Case Study 227

Case Study Conference Local Trade Shows 227

Konnect Agency

FEBRUARY 27, 2025

A strong brand message is essential for any successful marketing strategy. For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. The combination of corporate oversight and local adaptability is key to franchise marketing success.

Marketing 52

Marketing Storytelling Local Measurement 52

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

The Proactive Report

SEPTEMBER 3, 2024

While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). Businesses are constantly seeking innovative strategies to enhance their online presence.

SEO 246

SEO Engineering Google YouTube 246

Cision

MAY 23, 2017

Through a partnership with local rock band White Denim and streaming service Spotify, The North Face debuted “the world’s first weather-triggered song celebrating rain.” Here are 5 key tactics to keep in mind when stepping outside of your brand’s event marketing comfort zone: 1. Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

Prowly

MAY 28, 2018

As we live in a modern, digital age, businesses are now going global and expanding to new markets more than ever before. While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market.

Local 80

Local Strategy Marketing Trends 80

Communications Conversations

FEBRUARY 1, 2018

For those of us living in Minneapolis this week, it’s kind of a marketer’s dream. Yep, we’re in the belly of the proverbial marketing beast this week. Over the years, they’ve proven to be savvy marketers (see: long-running relationship with well-known local artist, Adam Turman ). Paul this week.

Content Marketing 84

Content Marketing Marketing Construction Local 84

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. This isn’t a reflexive reaction either. Red Bull, Johnson & Johnson).

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Sword and the Script

DECEMBER 1, 2015

It’s led to news coverage, like this piece by a local FOX affiliate in Boston. Take the Full Content Marketing Prescription. The same is true for content marketing. Consistency is the single most valuable attribute of effective content marketing – and the prescription lasts for the life of a business.

Content Marketing 60

Content Marketing Marketing YouTube Insurance 60

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). You can’t email an invitation to a local speaking gig.

Blogging 183

Blogging Comparison eBook Case Study 183

Sword and the Script

OCTOBER 8, 2016

It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR. Though I’ve been partial to MailChimp for both its model and the opportunity to “buy local,” the Times story pushed me over the edge. And so email is the focus for this week’s Unscripted Marketing links (UML).

Marketing 119

Marketing Pitching Survey Study 119

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149

Strategy B2C SEO Social Media 149

Cision

JUNE 13, 2017

Pro tips for a distribution-ready blog release: Provide clear attribution : remember that readers will find your content on third-party websites, like Yahoo, Marketwatch, local news sites, etc. So you’ll need to be upfront, taking care to maintain their trust by placing your company name prominently in the headline and body content.

Blogging 215

Blogging Company Engineering Airlines 215

Polaris

NOVEMBER 20, 2014

On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. Content Marketing' He posted the event information on Facebook, and it eventually made its way to the front page of Reddit.

Storytelling 199

Storytelling Reddit Video Creativity 199

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. You have heard about them.

How To 198

How To Real Estate Web Case Study 198

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Network outside your company. Network inside your company. © Stephen Dupont, 2017.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160